Esta obra está enmarcada dentro del Certificado de Profesionalidad COMM0112 Gestión de Marketing y Comunicación, concretamente desarrollando el módulo formativo MF2189_3 Elaboración de materiales de Marketing y Comunicación. Los contenidos de la obra se ciñen a los epígrafes especificados para cada unidad didáctica en el Real Decreto 614/2013 de 2 de agosto. Su facilidad de lectura, la claridad del lenguaje, así como la simplicidad en la exposición de definiciones y contenidos complementados con numerosos ejemplos, ilustraciones y casos prácticos, hacen de la obra un material accesible para cualquier persona que se esté formando en esta área o que simplemente desee ampliar sus conocimientos en marketing y comunicación.

This book constitutes the thoroughly refereed proceedings of the 8th International Congress on Telematics and Computing, WITCOM 2019, held in Merida, Mexico, in November 2019. The 31 full papers presented in this volume were carefully reviewed and selected from 78 submissions. The papers are organized in topical sections: ​GIS & climate change; telematics & electronics; artificial intelligence & machine learning; software engineering & education; internet of things; and informatics security.

The four-volume set LNCS 11583, 11584, 11585, and 11586 constitutes the proceedings of the 8th International Conference on Design, User Experience, and Usability, DUXU 2019, held as part of the 21st International Conference, HCI International 2019, which took place in Orlando, FL, USA, in July 2019. The total of 1274 papers and 209 posters included in the 35 HCII 2019 proceedings volumes was carefully reviewed and selected from 5029 submissions. DUXU 2019 includes a total of 167 regular papers, organized in the following topical sections: design philosophy; design theories, methods, and tools; user requirements, preferences emotions and personality; visual DUXU; DUXU for novel interaction techniques and devices; DUXU and robots; DUXU for AI and AI for DUXU; dialogue, narrative, storytelling; DUXU for automated driving, transport, sustainability and smart cities; DUXU for cultural heritage; DUXU for well-being; DUXU for learning; user experience evaluation methods and tools; DUXU practice; DUXU case studies.

Core Spanish vocabulary Learn Spanish fast: this book contains practical vocabulary for both spoken and written Spanish. Made for beginners and intermediate students, each entry in this book contains: - English translation(s) - Spanish to English example sentences - IPA phonetic spelling - detailed Part of Speech information

Smart Polymers and Their Applications, Second Edition presents an up-to-date resource of information on the synthesis and properties of different types of smart polymers, including temperature, pH, electro, magnetic and photo-responsive polymers, amongst others. It is an ideal introduction to this field, as well as a review of the latest research in this area. Shape memory polymers, smart polymer hydrogels, and self-healing polymer systems are also explored. In addition, a very strong focus on applications of smart polymers is included for tissue engineering, smart polymer nanocarriers for drug delivery, and the use of smart polymers in medical devices. Additionally, the book covers the use of smart polymers for textile applications, packaging, energy storage, optical data storage, environmental protection, and more. This book is an ideal, technical resource for chemists, chemical engineers, materials scientists, mechanical engineers and other professionals in a range of industries. - Includes a significant number of new chapters on smart polymer materials development, as well as new applications development in energy storage, sensors and devices, and environmental protection - Provides a multidisciplinary approach to the development of responsive polymers, approaching the subject by the different types of polymer (e.g. temperature-responsive) and its range of applications

This book is the first major account of innovation and entrepreneurship in the Arab higher-education sector. It provides an update of the current situation and advances reasons for the under-performance of Arab universities in international ranking tables and the weaknesses of Arab economies. Specific proposals are made for upgrading curricula and assessment procedures as well as providing an environment that fosters innovation and entrepreneurial behaviour. The roles of university-based technology and business parks are examined, with examples of successful business partnerships in the Arab region, Europe, and North America. Opportunities for innovation and entrepreneurship have never been greater with the wealth of rapidly developing transformative technologies that are driving the international knowledge economy. This book puts forward proposals for the management and exploitation of intellectual property, and for establishing businesses.