The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.

¿Te cuesta llevar a cabo tus estrategias y gestionar el caos organizativo? ¿Tienes la sensación de no controlar tu proyecto de organización en el día a día? ¿Te gustaría ganar consciencia, enfoque y claridad en tu liderazgo? ¿Te gustaría vivir tu vida personal y profesional de forma más libre? A todas estas cuestiones te doy respuesta en este libro. Este libro es para todos aquellos que buscan dejar de ser empujados por una inercia que no controlan, y con ello tomar las riendas de sus visiones, para llevarlas al campo de la acción. Es para todos aquellos que buscan la libertad, la coherencia y la presencia en la gestión. Es para todos aquellos que quieren abrir definitivamente su vida y sus organizaciones a una nueva forma de percibir, de pensar, de sentir, de hacer y de ser. Una nueva forma de liderar más consciente, más organizada, más constante en su esfuerzo, más enfocada, más saludable, y al final, más rentable. Menos estresada y sufrida. En este libro te propongo el Modelo Ejecutivo de Liderazgo, el primer modelo diseñado desde el conocimiento neuropsicológico de la inteligencia ejecutiva y sus funciones. En este libro te desvelo las claves para entender la parte ejecutiva de la inteligencia humana, y el cómo aplicarlo al día a día de liderar. Porque necesitamos un conjunto de competencias nuevas, que nos ayuden a dirigir la inteligencia en todas sus funciones: desde la percepción, hasta el paso a la acción. Doce funciones para liderar un futuro mejor. Visión Cumplida es para todas aquellas personas que desean transformar la inteligencia de sus organizaciones, y convertirlas en sistemas que evolucionan y se preadaptan a las necesidades de su contexto interno y externo actuales y futuros. La inteligencia de los líderes nunca antes se ha enfrentado a una complejidad, volatilidad y multiplicidad de opciones de pensamiento y acción como las actuales. Y, en medio de todo esto, tiene un gran reto: construir y seguir una visión mejor. Solo construyendo mejores visiones, y moviéndonos hacia ellas, conseguiremos evolución. Este fue siempre el fin último de la inteligencia.

This book brings together a group of top scholars on ethics and moral neuroeducation to cover the specific field of moral learning. Although there are many studies on neural bases of human learning and the application processes in different fields of human activity, such as education, economics or politics, very few of them have delved into the specific field of moral learning. This book brings forward a discursive and cordial ethical concept suitable for the theoretical-practical development of moral neuroeducation, as well as a set of guidelines for the design of an educational model that, based on moral neuroeducation, contributes to the resolution of social problems and the eradication of undesirable patterns and behaviors such as hate speech, corruption, intolerance, nepotism, aporophobia or xenophobia. Furthermore it contains a management approach for the application of this educational model to the different areas of activity involved in social and human development. A must read for students, educators and researchers in the field of moral philosophy, (applied) ethics ethics and any other discipline working with reciprocity (economics, politics, health, etc.).

A heartwarming dog story like no other: Tuesday, a lovable golden retriever, changes a former soldier’s life forever. A highly decorated captain in the U.S. Army, Luis Montalván never backed down from a challenge during his two tours of duty in Iraq. After returning home from combat, however, his physical wounds and crippling post-traumatic stress disorder began to take their toll. He wondered if he would ever recover. Then Luis met Tuesday, a sensitive golden retriever trained to assist people with disabilities. Tuesday had lived among prisoners and at a home for troubled boys, and he found it difficult to trust in or connect with a human being–until Luis. Until Tuesday is the story of how two wounded warriors, who had given so much and suffered the consequences, found salvation in each other. It is a story about war and peace, injury and recovery, psychological wounds and spiritual restoration. But more than that, it is a story about the love between a man and dog, and how, together, they healed each other’s souls.

A BTS fan favorite! A WALL STREET JOURNAL STORIES THAT CAN TAKE YOU ANYWHERE PICK * ENTERTAINMENT WEEKLY'S STAY HOME AND READ PICK * SALON'S BEST AND BOLDEST * BUSTLE'S MOST ANTICIPATED The Emissary meets The Curious Incident of the Dog in the Nighttime in this poignant and triumphant story about how love, friendship, and persistence can change a life forever. This story is, in short, about a monster meeting another monster. One of the monsters is me. Yunjae was born with a brain condition called Alexithymia that makes it hard for him to feel emotions like fear or anger. He does not have friends—the two almond-shaped neurons located deep in his brain have seen to that—but his devoted mother and grandmother provide him with a safe and content life. Their little home above his mother’s used bookstore is decorated with colorful Post-it notes that remind him when to smile, when to say "thank you," and when to laugh. Then on Christmas Eve—Yunjae’s sixteenth birthday—everything changes. A shocking act of random violence shatters his world, leaving him alone and on his own. Struggling to cope with his loss, Yunjae retreats into silent isolation, until troubled teenager Gon arrives at his school, and they develop a surprising bond. As Yunjae begins to open his life to new people—including a girl at school—something slowly changes inside him. And when Gon suddenly finds his life at risk, Yunjae will have the chance to step outside of every comfort zone he has created to perhaps become the hero he never thought he would be. Readers of Wonder by R.J. Palaccio and Ginny Moon by Benjamin Ludwig will appreciate this "resonant" story that "gives Yunjae the courage to claim an entirely different story." (Booklist, starred review) Translated from the Korean by Sandy Joosun Lee.