A survey of a six county area was conducted by the East Central Iowa Council of Governments as a requirement of the completion of Phase I of the Transit Marketing Project. The survey is analysis of the results and the Council's recommendations.

Coordination of all public transit services in Johnson, Linn, Benton, Iowa, Jones, and Washington counties.

Lists the special planning projects each of the 16 area wide planning agencies have completed between fiscal years 1977 and 1982.

This 192 page report describes the experiences of the Rural Connection Program (RCP), an attempt to link existing rural public transportation services with those of intercity carriers. The study includes data gathered from 36 of the rural systems participating in the program, and detailed case studies of four systems among these. The RCP has not proven to be a big generator of revenue for the participating systems, and only five systems reported more than 150 riders over the course of the program. There is some evidence that local resources and expertise for marketing may be particular limiting factors on the arrangements. The report should be especially interesting to operators of rural transportation services.

Coordination of all public transit services in Johnson, Linn, Benton, Iowa, Jones, and Washington counties.