Many mistakenly believe an artist can succeed with artistic talent alone. But Eric Rhoads knows that there are many brilliant artists who will never be discovered and never sell any artwork. Eric Rhoads is an outdoor (plein air) landscape painter, a portrait artist, and the world's foremost art marketing expert, having guided thousands of artists to success. He has founded numerous companies, and marketed both products and art. Eric is publisher and founder of several influential and nationally distributed art magazines and newsletters, as well as popular conferences and events.Many of today's most brilliant artists remain unknown. Their plight is not new. Today, Vincent Van Gogh's works are in incredibly high demand; in fact, his portrait of Doctor Gachet recently sold for $82.5 million. But in his lifetime Van Gogh sold only two of his 2,000 works of art. Van Gogh truly was a starving artist.Ending the stereotype of the starving artist is this book's essential purpose. It is Eric Rhoads' mission that artists no longer suffer this fate. This book will unleash your inner marketer. Under Eric's guidance, you will learn timeless marketing techniques that will allow you to live your dreams, no matter how lofty and unobtainable you think they may be.

Whether you're an amateur breaking into the creative industries, an artist expanding a side-hustle, or a professional 'full-timer' seeking to double your current income, then this is the book for you. With concrete guidance on structuring your day, dealing with clients, navigating social media, and maintaining your health, each chapter walks you through the steps necessary to gain clients, increase your earnings, and live a better life. FREELANCER CASE STUDIES Learn from the wins, losses, and insights of successful freelancers - and create your full time creative dream. Profiled artists include: Graphic Designers, Agency Owners, Sound Engineers, Fine Art Photographers, Web Designers, Tattooists, Indie Editors, Digital Illustrators, Hair & Makeup Artists, Mural Artists + more! IN THIS BOOK YOU WILL LEARN: The real reason why time is more valuable than money. How incorporating your business increases your income. The REAL pros and cons of the Freelancer lifestyle. How to harness 'ultradian rhythms' to increase productivity. How to work less and earn more by 'winning ugly'. Why burning the midnight oil will destroy your income. How to produce a week's worth of work in a single day. How to find and keep repeat clients. YOUR GUIDE Dean Samed is a Digital Illustrator from the UK, who fulfilled his childhood dream of earning a full time income from art and working with the biggest names in Horror.

An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.

Finally make a living doing what you love. A compete and easy-to-follow system for the artist who wasn't born with a business mind. Learn how to find buyers, get paid fairly, negotiate nicely, deal with copycats and sell more art.

A deeply researched warning about how the digital economy threatens artists' lives and work—the music, writing, and visual art that sustain our souls and societies—from an award-winning essayist and critic There are two stories you hear about earning a living as an artist in the digital age. One comes from Silicon Valley. There's never been a better time to be an artist, it goes. If you've got a laptop, you've got a recording studio. If you've got an iPhone, you've got a movie camera. And if production is cheap, distribution is free: it's called the Internet. Everyone's an artist; just tap your creativity and put your stuff out there. The other comes from artists themselves. Sure, it goes, you can put your stuff out there, but who's going to pay you for it? Everyone is not an artist. Making art takes years of dedication, and that requires a means of support. If things don't change, a lot of art will cease to be sustainable. So which account is true? Since people are still making a living as artists today, how are they managing to do it? William Deresiewicz, a leading critic of the arts and of contemporary culture, set out to answer those questions. Based on interviews with artists of all kinds, The Death of the Artist argues that we are in the midst of an epochal transformation. If artists were artisans in the Renaissance, bohemians in the nineteenth century, and professionals in the twentieth, a new paradigm is emerging in the digital age, one that is changing our fundamental ideas about the nature of art and the role of the artist in society.

Seize the day in the name of art. This creative call to arms from the mind of Neil Gaiman combines his extraordinary words with deft and striking illustrations by Chris Riddell. 'Like a bedtime story for the rest of your life, this is a book to live by. At its core, it's about freeing ideas, shedding fear of failure, and learning that "things can be different" ' INSTITUTE OF IMAGINATION Be bold. Be rebellious. Choose art. It matters. Neil Gaiman once said that 'the world always seems brighter when you've just made something that wasn't there before'. This little book is the embodiment of that vision. Drawn together from speeches, poems and creative manifestos, Art Matters explores how reading, imagining and creating can change the world, and will be inspirational to young and old. THIS PAPERBACK EDITION INCLUDES BEAUTIFUL NEW ILLUSTRATIONS OF 'GOING WODWO'. What readers are saying about ART MATTERS 'A rallying cry for all artists and creators' 'Just the injection of positive thinking I needed' 'What a gorgeous, sweet and very, very wise little book' 'You don't know it yet, but it's likely you need this book' 'I feel artistically charged up for the first time in ages'