Create media-rich Drupal sites by learning to embed and manipulate images, video, and audio

Supercharge your digital marketing services by building your knowledge to become a skilled digital marketer with the power of Drupal Key FeaturesApply proven marketing techniques using real-world examples of a Drupal development agency and an e-commerce storeDiscover a checklist of nearly 300 must-do activities to ensure that no task is overlookedIntegrate Drupal with other third-party marketing applications and systemsBook Description Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success. What you will learnExplore the most successful digital marketing techniquesCreate your digital marketing plan with the help of Drupal's digital marketing checklistSet up, manage, and administer all the marketing components of a Drupal websiteDiscover how to increase the traffic to your Drupal websiteDevelop and implement an e-commerce marketing strategy for your Drupal Commerce storeManage your daily marketing activities using DrupalGet started with customizing your consumers' digital experienceFind out what's next for Drupal and digital marketingWho this book is for This book is for Drupal site builders, digital marketers managing Drupal websites marketing and communication, digital or Drupal agency owners, marketing consultants, and anyone managing a Drupal website or e-commerce store. Basic knowledge of Drupal architecture and marketing concepts and related techniques is necessary.

This is a practical, hands-on guide packed with examples that will help you build rich Drupal 7 media web applications.If you are a Drupal site builder and you wish to spice up your web applications with rich media content, then this book is for you. A basic understanding of HTML, JavaScript, and basic PHP module development in Drupal would be helpful, but is not necessary.

Build dynamic, content-rich Flash CS3 and CS4 applications for Drupal 6.

A complete lifecycle guide to planning and building a site with Drupal Drupal allows you to quickly and easily build a wide variety of web sites, from very simple blog sites to extremely complex sites that integrate with other systems. In order to maximize what Drupal can do for you, you need to plan. Whether you are building with Drupal 6 or 7, this book details the steps necessary to plan your site so you can make informed decisions before you start to build. Explains how to define the scope of your project Shows you how to create a design plan taking into consideration how Drupal works Helps you make informed decisions regarding development methodologies, environments, standards, and site security Reviews ways to assess the use of existing and/or custom Drupal modules Teaches you how to avoid common pitfalls that can impact a successful site launch Walks you through preparing for post-launch site maintenance and management tasks Details incorporating the nature of open source systems into your management strategies Identifies ways to interact with members of the Drupal community The processes and techniques provided in this book will empower you to create a successful and sustainable site with Drupal.

Guidance for administrators, content managers and web publishers on using Drupal for content management Start building and managing web sites with the open-source content management system Drupal 7 and this in-depth guide. Whether you're new to Drupal or migrating from another system, you'll find the tips and techniques you need to understand Drupal, create a new web site, or manage an existing one. Learn how to create, modify, and delete items-and much more-with the detailed tutorials in this step-by-step guide. Teaches you how to use a Drupal site, as well as how to set up, configure, and customize a new site, including obtaining code and deploying it to a server Covers advanced topics like multilingual content management, publishing workflows, or Views and Panels Shows you how to work with Drupal 7's new fields and custom content types Get on the Drupal bandwagon with this complete guide.

The Definitive Guide to Drupal 7 is the most comprehensive book for getting sites done using the powerful and extensible Drupal content management system. Written by a panel of expert authors, the book covers every aspect of Drupal, from planning a successful project all the way up to making a living from designing Drupal sites and to contributing to the Drupal community yourself. With this book you will: Follow practical approaches to solving many online communication needs with Drupal with real examples. Learn how to keep learning about Drupal: administration, development, theming, design, and architecture. Go beyond the code to engage with the Drupal community as a contributing member and to do Drupal sustainably as a business. The Definitive Guide to Drupal 7 was written by the following team of expert Drupal authors: Benjamin Melançon, Jacine Luisi, Károly Négyesi, Greg Anderson, Bojhan Somers, Stéphane Corlosquet, Stefan Freudenberg, Michelle Lauer, Ed Carlevale, Florian Lorétan, Dani Nordin, Ryan Szrama, Susan Stewart, Jake Strawn, Brian Travis, Dan Hakimzadeh, Amye Scavarda, Albert Albala, Allie Micka, Robert Douglass, Robin Monks, Roy Scholten, Peter Wolanin, Kay VanValkenburgh, Greg Stout, Kasey Qynn Dolin, Mike Gifford, Claudina Sarahe, Sam Boyer, and Forest Mars, with contributions from George Cassie, Mike Ryan, Nathaniel Catchpole, and Dmitri Gaskin. For more information, check out the Drupaleasy podcast #63, in which author Benjamin Melançon discusses The Definitive Guide to Drupal 7 in great detail: http://drupaleasy.com/podcast/2011/08/drupaleasy-podcast-63-epic