The kick-start fat loss programme from This Morning’s Diet and Fitness presenter. How to lose fat quickly and, more importantly, how to keep it off using Joanna’s own starch curfew plan and special exercises

NEW YORK TIMES BESTSELLER Zero Belly Diet is the revolutionary new plan to turn off your fat genes and help keep you lean for life! Nutrition expert David Zinczenko—the New York Times bestselling author of the Abs Diet series, Eat This, Not That! series, and Eat It to Beat It!—has spent his entire career learning about belly fat—where it comes from and what it does to us. And what he knows is this: There is no greater threat to you and your family—to your health, your happiness, even your financial future. Yes, you can: Change your destiny. Overcome your fat genes. Strip away belly fat and finally attain the lean, strong, healthy body you’ve always wanted. With Zero Belly Diet, David Zinczenko reveals explosive new research that explains the mystery of why some of us stay thin, and why some can’t lose weight no matter how hard we try. He explains how some foods turn our fat genes on—causing seemingly irreversible weight gain—and uncovers the nine essential power foods that act directly on those switches, turning them to “off” and allowing for easy, rapid, and sustainable weight loss. And he shows how these foods help heal your digestive system, keeping those gene switches turned off and setting you up for a lifetime of leanness. Other diets can help you lose weight, but only the Zero Belly diet attacks fat on a genetic level, placing a bull’s-eye on the fat cells that matter most: visceral fat, the type of fat ensconced in your belly. These fat cells act like an invading army, increasing inflammation and putting you at risk for diabetes, Alzheimer’s, arthritis, heart disease, and cancer. Visceral fat can also can alter your hormone levels, erode muscle tissue, increase your chances of depression, and destroy your sex drive. But you can turn the odds in your favor. Zero Belly Diet shows you how to deactivate your fat genes, rev up your metabolism, banish bloat, and balance your digestive health, allowing you to easily build lean, strong stomach muscle and strip away unwanted belly fat without sacrificing calories or spending hours at the gym. The result: weight loss that is easier, faster, more lasting, and more delicious than you’d ever imagine. You’ll be stunned and inspired by the results of an amazing 500-person test panel—men and women who lost weight quickly, and with ease, following the Zero Belly diet. In just the first 14 days: Bob McMicken, 51, lost 16.3 pounds Kyle Cambridge, 28, lost 15 pounds Martha Chesler, 54, lost 11 pounds Matt Brunner, 43, lost 14 pounds Zero Belly Diet features a week-by-week menu plan, fifty tasty recipes, and a handy shopping list that leads to a minimum of cooking and plenty of feasting. Best of all, Zero Belly Diet offers something more: freedom. Freedom from bloating, freedom from food deprivation, freedom from weight loss fads, freedom from stress. So say goodbye to your paunch and hello to a happier, healthier you!

Offer advice on how to target middle-body fat stores using strategic food combinations, in a guide that also makes recommendations for reducing stress, sleeping more productively, and staying committed to a healthier lifestyle.

This simple guide makes smart eating effortless and affordable. It includes more than 1,500 options customized for carboholics, meat lovers, chicken and seafood fans, chocoholics, fast-food junkies, and even vegans, 334 pp.

A companion to the "Flat Belly Diet!" features quick-and-easy meal solutions, shopping and food storage tips, advice on how to stick to the plan when traveling or dining out, and lists of serving sizes and calorie counts.

SLIM--it's the state everyone wishes their body was in. And it turns out there's actually a state of slim: Colorado, the place that boasts the lowest obesity rate in America. Now leading weight-loss researchers James O. Hill, PhD, and Holly R. Wyatt, MD, reveal how slender Coloradans get and stay that way and show how you can achieve the same results--even if you live in Connecticut, California, or Canada! If you doubt you will ever reach your ideal weight, help and hope are here. State of Slim is broken down into three phases to help you reignite, rebuild, and reinforce your body's fat-burning engines so you develop a Mile-High Metabolism--one that is keenly responsive to shifts in activity and diet. In the reignite and rebuild phases, you'll learn the diet and exercise strategies that will help you drop up to 20 pounds in just 8 weeks. In the reinforce phase, you'll continue to lose weight and solidify your new lifestyle. Along the way, you'll discover how to make changes in your environment and your mind-set so they support, rather than thwart, your success. With State of Slim as your guide, you won't just lose weight, you'll actually change your body so it is primed to stay in a state of slim for good.

Strip away belly fat and unveil lean, hard, rippling abs with the power of simple swaps and the scientifically proven new diet system from the bestselling authors of Eat This, Not That! Can you get abs in just five weeks by eating bacon, pizza, burgers, even ice cream? Yes, you can with the unique eating and exercise program from celebrity trainer Mark Langowski and Eat This, Not That! Using groundbreaking new science, you’ll eat whatever you want for two weeks at a time, focusing on fat-burning, muscle-building foods like burgers, steak, and even pasta. Then you’ll use a simple but effective 4-day cleanse to shred away fat, unveiling a lean, fit physique so quickly, you’ll be shocked by the results. With a complete, easy-to-use eating plan that works for everyone, a simple and effective workout program, plus delicious recipes for meals, snacks, and even desserts, Eat This, Not That! for Abs is the fastest, most effective plan ever designed to strip away belly fat and get you the lean, hard midsection you deserve!