An introduction to playful typography features projects and examples from seventy-two designers, focuses on four styles of typographic work, and includes sixteen specimen sheets with which to practice drawing typefaces.

We are all type consumers and interact with type in our everyday lives. Typefaces in all shapes and sizes evoke an emotional response and trigger associated memories before we've even read the words. How to Draw Type and Influence People shows how we use type to understand different messages. Each typeface is introduced and explained and then creative exercises show the reader how to draw each font and invite them to explore the associations evoked by the styles, to reveal why they have come about and how to create their own versions. Ideal for all those who work with type daily, this book provides an accessible way in to the world of typefaces, for the general reader, but also graphic designers who want to explore fonts in more detail and design their own letterforms.

The updated edition of a contemporary approach to merging traditional hand drawing methods with 2-dimensional and 3-dimensional digital visualization tools. Jim Leggitt?s Drawing Shortcuts shows how communicating with hand drawings combined with digital technology can be ingeniously simple, and this new edition makes an already popular technique even better. Completely expanded with new chapters and a wealth of supporting images, this Second Edition presents practical techniques for improving drawing efficiency and effectiveness by combining traditional hand drawing methods with the latest digital technology, including 3-D modeling with SketchUp. This book?s step-by-step approach will sharpen and streamline your techniques whether you draw for pleasure, school or your design profession. Easy-to-follow instructions cover every aspect from the basics of drawing?such as composition, color, shading, hatching, and perspective?up to the most current technologies Incorporates Google SketchUp, Google Earth, computer generated renderings, digital scanners and printers Features new visuals from accomplished drawing experts Special new ?Gallery? section highlights the creative process with step-by-step examples of drawings Complete coverage of the ?Overlay and Trace Method,? ?Simple Composite Method,? ?Advanced Composite Method,? and ?Digital Hybrid Drawings? New matrices show alternative drawing techniques for specific visual effects such as Linework and Shading, Selecting the Right Views, Perspectives and Paraline Drawings, Drawing Detail, Camera Lenses, and Drawing Tools Generously enriched with detailed process drawings, examples, and more than 500 full-color images, Drawing Shortcuts, Second Edition will have you creating top-quality drawings faster and more effectively.

Learn the history and techniques of hand lettering from a renowned design studio. This practical and visual guide features exercises, case studies, and typographic models for letter styles such as serif, sans serif, brush, and script. Known throughout the world for its eclectic typeface collections and far-reaching creative exploits, from fonts and fashion to ceramics and space technology, House Industries has been a standard bearer for American graphic design for more than twenty-five years. The House Industries Lettering Manual is an accessible hands-on guide to drawing letters from Ken Barber, House's head letterer and type design director. Modeled after a series of sold-out lettering workshops that Ken has conducted around the world, this highly illustrated handbook outlines the history of lettering, various methods and techniques, common letter styles, and best practices for getting paid for your work. This handy how-to guide also provides lettering models to help sharpen your drawing skills and offer departure points for further experimentation. Designed by House Industries and including copious examples, exercises, and opportunities to practice what you've learned, plus photographs of works-in-progress and finished projects, this instructive and visually engaging book will help you master the dynamic art of lettering, whether you're a budding artist or an experienced designer.

It's THE book on manga from YouTube's most popular art instruction Guru! There's more to manga than big, shiny eyes and funky hair. In these action-packed pages, graphic novelist Mark Crilley shows you step-by-step how to achieve an authentic manga style—from drawing faces and figures to laying out awesome, high-drama spreads. You'll learn how a few basic lines will help you place facial features in their proper locations and simple tricks for getting body proportions right. Plus, you'll find inspiration for infusing your work with expression, attitude and action. This is the book fans have been requesting for years, packed with expert tips on everything from hairstyles and clothing to word bubbles and sound effects, delivered in the same friendly, easy-to-follow style that has made Mark Crilley one of the "25 Most Subscribed to Gurus on YouTube." Take this opportunity to turn the characters and stories in your head into professional-quality art on the page! Packed with everything you need to make your first (or your best-ever) manga stories! • 30 step-by-step demonstrations showing how to draw faces and figures for a variety of ages and body types • Inspirational galleries featuring 101 eyes, 50 ways to draw hands, 40 hairstyles, 12 common expressions, 30 classic poses and more! • Tutorials to create a variety of realistic settings • Advanced lessons on backgrounds, inking, sequencing and layout options