When we left him last, Saskatoon gay PI Russell Quant was a broken man. Dumped by his boyfriend, forced to drive around town in a minivan instead of his beloved sports car, only his dogs still needed him. But, things are looking up. A call for help from an old adversary gives Russell a new purpose in life, and he faces the future with a spring in his step and new highlights in his hair. Set in the beautiful Mexican beach town of Zihuatenengo, the eighth in the Quant mystery series will thrill old and new fans of Anthony Bidulka's smart, sassy detective.

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.

The most important secrets that have been kept from the general public will now be exposed in this book. In this publication, I uncover a myriad of mysteries and uncomfortable truths about the world we live in. It's time to get up and do something revolutionary to stop the evil that has been torturing us for decades! This book tells you everything you need to know about the universe, from secret societies and hidden agendas to extraordinary phenomena, in the most in-depth and evidential way possible. It also gives you warnings about both upcoming and past events. We now live in a period when "The truth is more disturbing than a lie!"

This collection of papers on issues in the theory of mental representation expresses a diversity of recent reflections on the idea that C. D. Broad so aptly characterized in the title of his book Mind and the World Order. An important impetus in the project of organizing this work were the discussions I had with Keith Lehrer while I was a Visiting Scholar in the department of Philosophy at the University of Arizona. His encouragement and friendship were of great value to me and I wish to express my thanks to him here. A word of thanks too for Mike Harnish who casually suggested the title Rerepresentation. I wish to express my thanks to Hans Schuurmans of the Computer Center at Tilburg University for his patient and cheerful assistance in preparing the manuscript. Professor J. Verster of the University of Groningen kindly provided the plates for the Ames Room figures. Thieu Kuys helped not only with the texts but also relieved me of chores so that I could devote more time to meeting deadlines. Barry Mildner had a major role in the text preparation using his skills and initiative in solving what seemed like endless technical problems. My deepest thanks are reserved for Anti Sax whose contribution to the project amount to a co-editorship of this volume. She participated in every phase of its development with valuable suggestions, prepared the indexes, and worked tirelessly to its completion.

What makes a life truly interesting? Is it the people you meet? The risks you take? The adventures you remember? Jonathan Goldsmith has many answers to that question. For years he was a struggling actor in New York and Los Angeles, with experiences that included competing for roles with Dustin Hoffman, getting shot by John Wayne, drinking with Tennessee Williams, and sailing the high seas with Fernando Lamas, never mind romancing many lovely ladies along the way. However, it wasn’t all fun and games for Jonathan. Frustrated with his career, he left Hollywood for other adventures in business and life. But then, a fascinating opportunity came his way—a chance to star in a new campaign for Dos Equis beer. A role he was sure he wasn’t right for, but he gave it a shot all the same. Which led to the role that would bring him the success that had so long eluded him—that of “The Most Interesting Man in the World.” A memoir told through a series of adventures and the lessons he’s learned and wants to pass on, Stay Interesting is a truly daring and bold tale, and a manifesto about taking chances, not giving up, making courageous choices, and living a truly adventurous, and always interesting life.

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.