"Donald Trump took office in 2017 amid an increasingly polarized political field. He quickly carved out a loyal base among the radical wing of the Republican party, dominated the news cycle with an endless stream of controversies, and, with the support of his voting base and party, presided over one of the most publicized, dramatic, and contentious one-term presidencies in American history. In The Presidency of Donald J. Trump, Julian Zelizer gathers leading American historians to put President Trump and his administration into political and historical context. These scholars offer strikingly original assessments of the central issues that shaped the Trump years, including the #MeToo and #BlackLivesMatter movements, Trump's crusade against media he dubbed "fake news," the border wall and immigration more broadly, the rapid rise of open white supremacy, the national COVID-19 response, the calls to "defund the police," the efforts to contest the outcome of the election, and the January 6th insurrection, among others. Together, these essays argue that the Trump presidency was not unprecedented, but it represented and emerged from the long-term development of the Republican Party and American polarization more broadly"--

"Ken Cosgrove has written a masterful and insightful account of the political rise of Donald Trump and his impact on American politics and conservatism. He provides a compelling and readable narrative using the lens of brand politics. He shows how the Trump phenomenon is not necessarily a one-off; this might instead mark a significant transformation of the American presidency. The book does not simply look backwards; it provides insights into current issues. Lessons from the book will shed light on how President Trump has managed the coronavirus crisis, and it is a must-read book in the run-up to the November 2020 election. Long a leading scholar of political marketing, Professor Cosgrove has now established himself as an important analyst of American politics." -Richard Nimijean, Professor, Carleton University, Canada This book argues that Donald Trump's election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump's political marketing strategy privileged emotion-particularly anger-over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump's campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate. Donald Trump and the Branding of the American Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections. Kenneth M. Cosgrove is Associate Professor in the Department of Government at Suffolk University, USA.

This book evaluates the presidency of Donald Trump from a comparative, historical approach to connect his populist style to his predecessors.

An in-depth investigation into Donald Trump’s business—and how he used America’s top job to service it. White House, Inc. is a newsmaking exposé that details President Trump’s efforts to make money off of politics, taking us inside his exclusive clubs, luxury hotels, overseas partnerships, commercial properties, and personal mansions. Alexander tracks hundreds of millions of dollars flowing freely between big businesses and President Trump. He explains, in plain language, how Trump tried to translate power into profit, from the 2016 campaign to the ramp-up to the 2020 campaign. Just because you turn the presidency into a business doesn’t necessarily mean you turn it into a good business. After Trump won the White House, profits plunged at certain properties, like the Doral golf resort in Miami. But the presidency also opened up new opportunities. Trump’s commercial and residential property portfolio morphed into a one-of-a-kind marketplace, through which anyone, anywhere, could pay the president of the United States. Hundreds of customers—including foreign governments, big businesses, and individual investors—obliged. The president's disregard for norms sparked a trickle-down ethics crisis with no precedent in modern American history. Trump appointed an inner circle of centimillionaires and billionaires—including Ivanka Trump, Jared Kushner, Wilbur Ross, and Carl Icahn—who came with their own conflict-ridden portfolios. Following the president’s lead, they trampled barriers meant to separate their financial holdings from their government roles. White House, Inc. is a page-turning, hair-raising investigation into Trump and his team, who corrupted the U.S. presidency and managed to avoid accountability. Until now.

This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump’s political marketing strategy privileged emotion—particularly anger—over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump’s campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate. Donald Trump and the Branding of the American Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections.

A photo journey for the American People through the eyes of the camera.

The United States has never had a president quite like Donald J. Trump. He violated every rule of conventional presidential campaigns to win a race that almost no one, including at times he himself, thought he would win. In so doing, Trump set off cataclysmic shock waves across the country and world that have not subsided and are unlikely to as long as he remains in office. Critics of Trump abound, as do anonymously sourced speculations about his motives, yet the real man behind this unprecedented presidency remains largely unknown. In this innovative analysis, American presidency scholar and trained psychoanalyst Stanley Renshon reaches beyond partisan narrative to offer a serious and substantive examination of Trump’s real psychology and controversial presidency. He analyzes Trump as a preemptive president trying to become transformative by initiating a Politics of American Restoration. Rigorously grounded in both political science and psychology scholarship, The Real Psychology of the Trump Presidency offers a unique and thoughtful perspective on our controversial 45th president.