"This book is an excellent grounding in both quantitative and qualitative psychological research methods, which provides an excellent 'one-stop shop' for any student beginning their learning journey.” —Mark Griffiths, Distinguished Professor of Behavioural Addiction, Nottingham Trent University “This new edition will be warmly welcomed by anxious psychology students!” —Susanna Kola-Palmer, Senior Lecturer in Psychology, University of Huddersfield “Authoritative and yet written with the clarity and liveliness that are Hayes’ hallmark, she employs great depth of knowledge and wide experience, both harnessed to make this potentially dry and daunting subject accessible and even fun to read about.” —Peter Stratton, Emeritus Professor, University of Leeds, UK A must-have for any student undertaking psychological research, this new edition has been comprehensively updated, while maintaining the simple, friendly language and use of everyday examples that have already helped generations of students to successfully understand what research methods are and how one might actually go about using them. The book is divided into data-gathering and analytical sections, and covers the main methods used in psychology for each of these purposes. With detailed explanations of underlying principles, as well as exercises, activities, worked examples of statistical tests, and self-assessment questions, Hayes shows you what you are doing, when you should do it, and why you are doing it. New to this edition: •Discussion on ethics at the end of each chapter on data-gathering •Assessment of netnography and online research •Additional examination of legal developments such as GDPR •New chapter on multivariate analysis An accessible and thorough introductory text for all students of research methods in psychology. Nicky Hayes is a Fellow of the British Psychological Society, a Chartered Psychologist and an Honorary Life Member of the Association for the Teaching of Psychology. She has written widely and is particularly respected for her ability to apply psychology to everyday life, working with businesses and the public sector as well in education.

"This is a book that should definitely be considered for many introductory psychology courses that need a factual and accessible exposition of psychological research principles and methods." Times Higher Education Supplement ". . . covers a wider spectrum than many introductory texts on methods in psychology and has a stronger emphasis on qualitative methods than others. . . it will be particularly attractive to students seeking a lifeline into methods at first year undergraduate level. Nicky Hayes' reputation will strengthen the demand for it, particularly among undergraduates who have already used her texts at 'A' level." Professor Nigel Lemon, University of Huddersfield ". . . there are other research methods textbooks for 'A' level students currently on the market. . . Nicky Hayes has written a book which renders most of these obsolete. The new 'A' level specifications allow students to venture into areas of research that require different forms of qualitative analysis. These are hardly addressed in competing texts and are given thorough treatment by Nicky Hayes. I admire her ability to offer depth of treatment to complex issues without losing her audience. This is an interactive textbook, and I am pleased to see that every chapter contains worked examples, definitions and activities. . . I can highly recommend this book." Mike Stanley, Gordano School, North Somerset, UK Research methodology is one of the most important and also one of the most difficult aspects of psychology for many students to grasp. This new textbook, written by one of the most experienced and respected writers of psychology textbooks in the UK, provides a comprehensive account of both qualitative and quantitative methods. It does so in the friendly, lucid style which has made Nicky Hayes' other textbooks so popular with students and teachers. Doing Psychological Research has been carefully written and designed to help students grasp complex concepts and to provide them with a sound methodological 'toolkit' for carrying out their own projects. The book is divided into data-gathering and analytical sections, and covers the main methods used in psychology for each of these purposes. Exercises and activities, worked examples of statistical tests, and self-assessment questions all help to deepen understanding and illustrate the relevance of the material. A full bibliography and index and a useful glossary of terms complete the package. This is the accessible but comprehensive introductory text which many students and teachers of research methods in psychology have been looking for. It is likely to become essential reading for introductory courses.

First Published in 2006. This book is designed for students who are learning how to evaluate published psychological research. The 41 research articles in this collection provide the stimulus material for such a course.

Electronic Inspection Copy available for instructors here Providing a complete introduction to qualitative methods in psychology, this textbook is ideal reading for anyone doing a research methods course in psychology that includes qualitative approaches or someone planning a practical project using qualitative methods. Not just another research methods book, Doing Qualitative Research in Psychology is more a ′how to do it′ manual, linked with a specifically designed set of digitised video recordings, transcripts and online resources to make learning about qualitative methods as easy as possible. The primary resources are a set of online, publically available video-recorded interviews produced by the editor and contributors to support student learning. The text offers useful descriptions of how and why research questions are formulated and explains the importance of selecting appropriate methods for research investigations. Using examples from the specially produced data set, it describes four specific qualitative methods, outlining - in its very clear ′how to proceed′ style - how each of these methods can form the basis of a qualitative methods laboratory class, practical or field study. As well as covering key topics such as ethics, literature reviews and interviewing, the book also describes precisely how research reports using qualitative methods are written up, in line with the appropriate conventions within psychology.

Combining theory and history with an active approach rooted in self-reflection, Multicultural Psychology applies a framework of self-awareness and social justice to foundational and current topics across Multicultural Psychology studies today. Multicultural Psychology focuses on identity and its social context to help students view culture not just as a minority issue, but a way of understanding all human experiences. Multicultural Psychology will help students apply concepts to their own lives at point of learning, to assess their own awareness and progress, and to consider their own role and ability to engage in social change. With this balanced approach, Multicultural Psychology helps students entering the course with varied levels of cultural and diversity awareness to understand their individual and social cultural contexts, to gain awareness of their interactions with others, and to understand the intersections that occur with other cultures across their lives and careers.

This book introduces the single use of four widely-used qualitative approaches and then introduces ways and applications of using the approaches in combination. Personal insight into qualitative research practice from each of the contributors covers health psychology, social psychology, criminal psychology, gender studies psychotherapy, counselling psychology and organizational psychology.

Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.