This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning.

Contemporary Cases in Tourism: Volume 1 presents 11 international case studies, collected under the headings of marketing tourism, sustainable tourism and niche tourism.

Critical animal studies is increasingly interfacing with tourism research in an effort to shed light on the various ways animals are incorporated into touristic experience. Exploring non-human work in tourism: From beasts of burden to animal ambassadors builds upon the theoretical connections of animal ethics, agency, and welfare as it foregrounds specifically the work that animals perform in the industry. While some types of animal labor are more readily identified, readers of this volume may be surprised by how many forms of animal labor are overlooked. Taking a widely international perspective, with cases from the Arctic, China, Costa Rica, China, Finland, Greece, Mexico, New Zealand, and the United Kingdom, this volume offers readers diverse scenarios of animals working. The book is arranged along three themes of work. Performative work focuses on the animals whose performances are front and center of tourists’ motivations and experiences. Value-added work turns attention to the co-working relationships of animals, while the political work of animals as ambassadors and icons is examined within the chapters on hidden labor. Additionally, the book makes theoretical considerations of the implications of positioning animals as workers and offers reflections on ways this focus on working animals extends current scholarship in the field.

Timely and accessible, this Handbook offers a thorough account of the growth, development, and changes in the field of tourism planning over recent decades. With contributions from an interdisciplinary and international range of top scholars, it examines critical issues and challenges facing contemporary tourism planning. Covering research at local, national, and global levels, chapters unpack and frame planning strategies in various destinations, expanding the definition of tourism planning to encompass a range of successful case studies.

This book reviews the theory and practice of tourism and recreation in rural areas in Europe. Including numerous case studies , 9 chapters cover: the changing nature of recreation and tourism provision in rural areas; the emergence of sustainability in the development debate; the different levels of policy influencing recreation and tourism development, and emphasizing the connectedness between local and global processes; the role and influence of the local community in recreation and tourism; changing patterns of tourism consumption; the changing nature of tourism supply; and the processes relating to the convergence of supply and demand.