Innovation can be taught. Disrupt Together shows how. It introduces a breakthrough transdisciplinary, team-based approach to innovation that integrates business, design and engineering, and can deliver powerful results for both new ventures and existing companies. Building on the Philadelphia University curriculum redesign that is reshaping how innovation is taught worldwide, Dr. Stephen Spinelli Jr. and Heather McGowan demonstrate the tight linkages between innovation and opportunity recognition, and show how to identify relevant opportunities more effectively than ever before. They cover every facet of innovation, including design processes, team development, ethnography, audits and charrettes, opportunity shaping and assessment, business models, value delivery, systems thinking, social and environmental capital, financial resilience, culture, strategy, and more. Spinelli and McGowan conclude with a full chapter on innovation cycles and traps. Disrupt Together will serve as the definitive companion text for a growing number of innovation and entrepreneurship programs that either follow the Philadelphia University model or have been influenced by it.

Sustaining effective innovation is today's #1 business challenge. Success begins with strategy. Effective strategy begins with becoming a strategic organization. Now, discover how to do this, and how to integrate strategy into a complete innovation framework that works. Becoming a Strategic Organization is part of Philadelphia University's breakthrough team-based approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this "Disrupt Together" approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next, Dr. Geoffrey Cromarty drills down to focus specifically on organizational strategy. Drawing on Philadelphia University's own remarkable experience, Cromarty demonstrates how to create intentional, flexible strategic plans that promote innovation; and how to improve innovation preparation, execution, and adaptability throughout the organization. Becoming a Strategic Organization is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator -- and they all integrate into today's most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation. Dr. Geoffrey Cromarty, Ed.D., is Vice President and Chief Operating Officer at Philadelphia University, where he has also served as Vice President of Planning and Institutional Research, Interim Dean of the School of Design and Engineering, and Executive Assistant to the President. He led the University's first strategic planning effort as well as its master plan, landscape plan, and capital plans.

Healthcare presents unique challenges for innovators. Its problems are complex, and resist single-domain solutions, and require an interdisciplinary, system-level perspective. This challenges comfortable patterns of work and thought, and long-standing organizational arrangements. Now, discover a complete framework and powerful techniques for designing and implementing healthcare innovation that works. Interdisciplinarity, Innovation, and Transforming Healthcare is part of Philadelphia University's breakthrough approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this "Disrupt Together" approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next, Dr. James E. Stahl drills down to focus specifically on innovation in healthcare. Dr. Stahl explains how to facilitate the true interdisciplinarity at the heart of healthcare innovation, rather than simply throwing people from different disciplines together and hoping for the best. He introduces key tools drawn from multiple disciplines, showing how to solve "wicked problems" by improving interaction amongst clinicians, engineers, economists, designers, social scientists, entrepreneurs, nurses, psychologists, and others. He also presents a complete case study: creating the Operating Room of the future, which required taking two ORs offline to identify, test, and prototype solutions in a real-world simulation. Interdisciplinarity, Innovation, and Transforming Healthcare is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator – and they all integrate into today's most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation. James E. Stahl, M.D., C.M., M.P.H., is a practicing board-certified internist at Massachusetts General Hospital, Senior Scientist at the MGH-Institute for Technology Assessment, Research Director for the MGH Outpatient RFID project, and Adjunct Professor in Mechanical and Industrial Engineering at Northeastern University. He is an outcomes researcher with expertise in decision science, health technology assessment, and simulation modeling. His research focuses on redesigning clinical processes, applying and implementing new technologies in the clinical environment, interdisciplinary collaboration, and ethics.

Most great opportunities fail. The #1 reason: companies can't effectively scope their best opportunities. Scoping is where failure rates are highest. Now, discover how to use design thinking to radically improve the way you scope opportunities, and integrate opportunity development into a complete innovation framework that works. Design Process and Opportunity Development is part of Philadelphia University's breakthrough approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this "Disrupt Together" approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next, Tod Corlett drills down to focus specifically on using team-based design thinking to clarify your challenges, articulate your value propositions, and reach new markets. You'll learn why design processes are so well-suited to today's fast-moving world of diverse teams, accelerated product life cycles, disruptive innovation, and social media – and how to apply them in your environment. Corlett shows how to rapidly iterate and improve your ideas... use helical thinking to move forward, not "in circles"... and use funnels to consistently select your best conceptual options. Design Process and Opportunity Development is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator – and they all integrate into today's most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation. Tod Corlett, Associate Professor of Industrial Design at Philadelphia University, directs its Master of Science in Industrial Design program, and oversees its innovation-research and technology initiatives. Previously an award-winning lead designer for Cloud Gehshan Associates in Philadelphia, he maintains a design practice, Public Works, focused on design for public spaces. He holds a BA from Yale University, and BFA and M.I.D. degrees from the University of the Arts in Philadelphia.

Spinelli and McGowan integrate a broad network of international leaders on innovation to demonstrate the tight linkages between innovation and opportunity recognition. Building on the award winning Philadelphia University curriculum redesign that is reshaping how innovation is taught worldwide, these experts highlight how to identify relevant opportunities more effectively than ever before. The team covers every facet of innovation, including design processes, team development, ethnography, audits and charrettes, opportunity shaping and assessment, business models, value delivery, systems thinking, and more. Master the art of innovation in teams! Disrupt Together introduces a breakthrough transdisciplinary, team-based approach to innovation that integrates business, design and engineering, and can deliver powerful results for both new ventures and existing companies with case study examples from education, healthcare, branding, and consumer product and service design. The book will serve as the definitive companion text for a growing number of innovation and entrepreneurship programs that either follow the Philadelphia University model or have been influenced by it. This guide will also be an indispensable resource for every business practitioner seeking to build innovative new organizations or reinvigorate innovation in existing firms. Contributors and Interviews from Haas School of Business at UC Berkeley, Continuum Innovation, Jump Associates, University of Pennsylvania, Becton Dickinson, Sapient Nitro, Ontario College of Art and Design, Massachusetts General Hospital, MIT Media Lab, Smart Design, and more. Foreword by Steve Blank.

Framing a powerful vision for engagement is critical to achieving sustainable, profitable business innovation. Now, discover how to do this, and how to integrate your vision into a complete innovation framework that works. Framing the Vision for Engagement is part of Philadelphia University's breakthrough team-based approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this "Disrupt Together" approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next, McGowan introduces a powerful start-to-finish process for taking a strategic directive and making it actionable for the enterprise. Using this Discover, Formulate, Develop, Optimize methodology, you can engage all your talent to collectively position any organization for innovation. Through a powerful case study – the launch of Philadelphia University's Maurice Kanbar College of Design, Engineering and Commerce (DEC) – you'll learn how to systematically apply these techniques to create actionable visions you can then transform into value. Framing the Vision for Engagement is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator – and they all integrate into today's most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation.

When business models collide with the real world, it's often necessary to make rapid and decisive changes. Entrepreneurs call this pivoting – and it is not easy. Now, learn how to leverage design and learning skills to prepare for pivots, manage them effectively, and integrate them into a complete innovation framework that works! Business Model Execution - Navigating with the Pivot is part of Philadelphia University's breakthrough approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this "Disrupt Together" approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next, David Charron drills down to focus specifically on the pivot. Charron covers pivoting at both key phases of the innovation process: the early search phase (before you've already made massive investments in your innovation or business model) and the execution phase (while these investments are already underway). You'll systematically review why pivots often fail – and how to overcome the obstacles that cause them to fail. Business Model Execution - Navigating with the Pivot is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator – and they all integrate into today's most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation. David Charron, Senior Fellow and Lecturer in Entrepreneurship at the Haas School of Business, teaches in its MBA, EWMBA, and executive programs. Berkeley's NSF ICorps faculty lead, he has served as Executive Director of the Lester Center for Entrepreneurship and Innovation and of the Berkeley Innovative Leader Development initiative. An entrepreneur, investor, mentor, and consultant in Silicon Valley, he has spent 25 years focusing on technology commercialization and entrepreneurship with Stanford, MIT, Xerox PARC, and others. He holds a B.S. in Mechanical Engineering from Stanford and an MBA from Berkeley.