Situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as both a business and an art. It seeks to challenge that scholarly ambivalence that often celebrates the spectacle but denies the agenda of consumerism. The volume considers strategies in the imaging of selling from the mid nineteenth century to the present, in terms of the visual interaction that occurs between the commodity and the consumer and between body and space. Under the categories of Promotion, Product and Place, contributors to the volume examine the strategies in the presentation of retail goods and environments that range from print advertising to product design to store display and architecture. Visual Merchandising: The Image of Selling is located directly at the nexus of business practice and cultural myth, where the spectator never loses sight of their status as buyer and the object of desire is always still a commodity.

The book builds an original argument for the department store as a significant site of design production, and therefore offers an alternative interpretation to the mainstream focus on consumption within retail history. Emily M. Orr presents a fresh perspective on the rise of modern urban consumer culture, of which the department store was a key feature. By investigating the production processes of display as well as fascinating information about display-making's tools and technologies, the skills of the displayman and the meaning and context of design decisions which shaped the final visual effect are revealed. In addition, the book identifies and isolates 'display' as a distinct moment in the life of the commodity, and understands it as an influential channel of mediation in the shopping experience. The assembly and interpretation of a diverse range of previously unexplored primary resources and archives yields fascinating new evidence, showing how display achieved an agency which transformed everyday objects into commodities and made consumers out of passersby.

Feminist Legal Theory is just over a decade old in the United States and is even younger in most other countries. Here, Francis Olsen presents the best articles from within this burgeoning field. Drawing on literature which is extremely rich and varied, these volumes include articles from a range leading legal scholars and feminists. Two volumes.

A sweeping history of the electric light revolution and the birth of modern America The late nineteenth century was a period of explosive technological creativity, but more than any other invention, Thomas Edison’s incandescent light bulb marked the arrival of modernity, transforming its inventor into a mythic figure and avatar of an era. In The Age of Edison, award-winning author and historian Ernest Freeberg weaves a narrative that reaches from Coney Island and Broadway to the tiniest towns of rural America, tracing the progress of electric light through the reactions of everyone who saw it and capturing the wonder Edison’s invention inspired. It is a quintessentially American story of ingenuity, ambition, and possibility in which the greater forces of progress and change are made by one of our most humble and ubiquitous objects.