Essay from the year 2015 in the subject Film Science, grade: 2:1, University of Portsmouth (University of Portsmouth), course: English and Media Studies Bsc, language: English, abstract: Animation holds the power to create a narrative of hidden connotations and therefore the ability to distort reality from fairy-tale. This power has led to animation becoming a key way to express ideologies that go against hegemonies. One of the revolutionary narrative discourses in targeting feminist ideologies is that which redefines traditional characteristics of femininity. In discovering the influences on media culture and its development we can be drawn to Disney, as a hugely influential and globally popular animation company, specialising in targeting children with the ability to draw adults into its deeper more sinister relations. Disney’s 1998 film "Mulan" (1999), is a westernised adaptation of the Chinese tale of Hua Mulan, a legendary figure from ancient Chinese culture about a girl who took her weak fathers place to fight in the army, as a ploy to save him from almost certain death.

Seminar paper from the year 2007 in the subject American Studies - Culture and Applied Geography, grade: 1,7, University of Osnabrück (Institut für Anglistik/Amerikanistik), course: Introduction to Gender Theory, 28 entries in the bibliography, language: English, abstract: 'How can they tell if I am male or female?' With this last line of 'The Ballad of Mulan' the (anonymous) author raises the gender question already in the 6th century. In this essay, I would like to analyse The Representation of Gender in Walt Disney's 'Mulan', using the structure of the movie to focus on The Protagonist Fa Mulan, the Treatment of Women and the Depiction of Men. Additionally, the inquiry concerning the Meaning of Song Texts in Disney's 'Mulan' appears useful as these always play an important role in conveying movie themes. In order to establish a connection to the seminar on which this paper is based, I will illustrate how the movie is a good example for Judith Butler's theory of Gender as Performance. Last but not least, I would like to show the Influence of Disney's 'Mulan' on Society because fairy tales and movies '[...] do influence the manner in which children conceive the world and their places in it [...]'. Drawing the 'Conclusion', I will try a careful approach to find out if Disney's 'Mulan' might even be considered as a feminist movie. (...)

Our world today is not only a world in crisis but also a world in profound movement, with increasingly large numbers of people joining or forming movements: local, national, transnational, and global. The dazzling diversity of ideas and experiences recorded in this collection capture something of the fluidity within campaigns for a more equitable planet. This book, taking internationalism seriously without tired dogmas, provides a bracing window into some of the central ideas to have emerged from within grassroots struggles from 2006 to 2010. The essays here cross borders to look at the politics of caste, class, gender, religion, and indigeneity, and move from the local to the global. What Makes Us Move?, the first of two volumes, provides a background and foundation for understanding the extraordinary range of uprisings around the world: Tahrir Square in Egypt, Occupy in North America, the indignados in Spain, Gezi Park in Turkey, and many others. It draws on the rich reflection that took place following the huge wave of creative direct actions that had preceded it, from the 1990s through to the early 2000s, including the Zapatistas in Mexico, the Battle of Seattle in the United States, and the accompanying formations such as Peoples’ Global Action and the World Social Forum. Edited by Jai Sen, who has long occupied a central position in an international network of intellectuals and activists, this book will be useful to all who work for egalitarian social change—be they in universities, parties, trade unions, social movements, or religious organisations. Contributors include Taiaiake Alfred, Tariq Ali, Daniel Bensaid, Hee-Yeon Cho, Ashok Choudhary, Lee Cormie, Jeff Corntassel, Laurence Cox, Guillermo Delgado-P, Andre Drainville, David Featherstone, Christopher Gunderson, Emilie Hayes, Francois Houtart, Fouad Kalouche, Alex Khasnabish, Xochitl Leyva Solano, Roma Malik, David McNally, Roel Meijer, Eric Mielants, Peter North, Shailja Patel, Emir Sader, Andrea Smith, Anand Teltumbde, James Toth, Virginia Vargas, and Peter Waterman.

An in-depth view of the way popular female stereotypes were reflected in—and were shaped by—the portrayal of women in Disney’s animated features. In Good Girls and Wicked Witches, Amy M. Davis re-examines the notion that Disney heroines are rewarded for passivity. Davis proceeds from the assumption that, in their representations of femininity, Disney films both reflected and helped shape the attitudes of the wider society, both at the time of their first release and subsequently. Analyzing the construction of (mainly human) female characters in the animated films of the Walt Disney Studio between 1937 and 2001, she attempts to establish the extent to which these characterizations were shaped by wider popular stereotypes. Davis argues that it is within the most constructed of all moving images of the female form—the heroine of the animated film—that the most telling aspects of Woman as the subject of Hollywood iconography and cultural ideas of American womanhood are to be found. “A fascinating compilation of essays in which [Davis] examined the way Disney has treated female characters throughout its history.” —PopMatters

This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: * the dark side of female consumption * women and marketing in Socialist economies * women and advertising * ecofeminism and marketing * gender, marketing and cultural diversity * marketing, sex and sexuality. Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.

Mulan, the warrior maiden who performed heroic deeds in battle while dressed as a male soldier, has had many incarnations from her first appearance as a heroine in an ancient Chinese folk ballad. Mulan’s story was retold for centuries, extolling the filial virtue of the young woman who placed her father's honor and well-being above her own. With the publication of Maxine Hong Kingston’s The Woman Warrior in the late 1970s, Mulan first became familiar to American audiences who were fascinated with the extraordinary Asian American character. Mulan’s story was recast yet again in the popular 1998 animated Disney film and its sequel. In Mulan’s Legend and Legacy in China and the United States, Lan Dong traces the development of this popular icon and asks, "Who is the real Mulan?" and "What does authenticity mean for the critic looking at this story?" Dong charts this character’s literary voyage across historical and geographical borders, discussing the narratives and images of Mulan over a long time span—from premodern China to the contemporary United States to Mulan’s counter-migration back to her homeland. As Dong shows, Mulan has been reinvented repeatedly in both China and the United States so that her character represents different agendas in each retelling—especially after she reached the western hemisphere. The dutiful and loyal daughter, the fierce, pregnant warrior, and the feisty teenaged heroine—each is Mulan representing an idea about female virtue at a particular time and place.

Gender studies has maintained its status as a heavily researched field. However, women and their role in cinema is a vastly understudied topic that deals with various aspects of feminism and sexism. The function of women in the film industry has evolved over time and proven to be an interesting area of research regarding the transition from sexual icons to respected professionals. Feminism is a widely researched subject, yet its specific application within cinema is an area that has yet to be studied. International Perspectives on Feminism and Sexism in the Film Industry is an essential reference source that examines the representation of women in cinema and provides a feminist approach to various aspects of the film industry including labor, production, and the cultural impact of women in motion pictures. Featuring research on topics such as violence against women, feminist film theory, and psychoanalysis, this book is ideally designed for directors, industry professionals, writers, screenwriters, activists, professors, students, administrators, and researchers in fields that include film studies, gender studies, mass media, and communications.