Explains why audiences dislike certain media and what happens when they do The study and discussion of media is replete with talk of fans, loves, stans, likes, and favorites, but what of dislikes, distastes, and alienation? Dislike-Minded draws from over two-hundred qualitative interviews to probe what the media’s failures, wounds, and sore spots tell us about media culture, taste, identity, representation, meaning, textuality, audiences, and citizenship. The book refuses the simplicity of Pierre Bourdieu’s famous dictum that dislike is (only) snobbery. Instead, Jonathan Gray pushes onward to uncover other explanations for what it ultimately means to dislike specific artifacts of television, film, and other media, and why this dislike matters. As we watch and listen through gritted teeth, Dislike-Minded listens to what is being said, and presents a bold case for a new line of audience research within communication, media, and cultural studies.

Explains why audiences dislike certain media and what happens when they do The study and discussion of media is replete with talk of fans, loves, stans, likes, and favorites, but what of dislikes, distastes, and alienation? Dislike-Minded draws from over two-hundred qualitative interviews to probe what the media’s failures, wounds, and sore spots tell us about media culture, taste, identity, representation, meaning, textuality, audiences, and citizenship. The book refuses the simplicity of Pierre Bourdieu’s famous dictum that dislike is (only) snobbery. Instead, Jonathan Gray pushes onward to uncover other explanations for what it ultimately means to dislike specific artifacts of television, film, and other media, and why this dislike matters. As we watch and listen through gritted teeth, Dislike-Minded listens to what is being said, and presents a bold case for a new line of audience research within communication, media, and cultural studies.

This book takes an innovative fan studies approach to investigating one of the most pressing issues of contemporary times: polarization. Drawing on three years of observational data from Facebook political discussions, as well as interviews and survey responses from those heavily engaged in online political debate, Barnes argues a fan-like investment in a political perspective initiates and drives polarization. She calls on us to move beyond the traditional Habermasian approach to political discussion, which privileges the rational and deliberative, and instead focus on how we perform the self. How we behave in these online debates is part of a performance, a performance of self, in which an affective investment in a particular political perspective drives a need to contribute, refute and ‘other’ those opposing. Because this performance stems from an emotional basis, judgments and contributions are often not rational or factual, but rather a form of establishing and defending an identity.