This book presents the outcomes of recent endeavors that are expected to foster significant advances in the areas of communication design, fashion design, interior design, and product design, as well as overlapping areas. The fourteen chapters highlight carefully selected contributions presented during the 6th EIMAD conference, held on February 22–23, 2018 at the School of Applied Arts, Campus da Talagueira, in Castelo Branco, Portugal. They report on outstanding advances that offer new theoretical perspectives and practical research directions in design, and which are aimed at fostering communication in a global, digital world, while also addressing key individual and societal needs.

This volume presents for the first time in English a curated selection of writings by the design thinker Gui Bonsiepe from the 1960s to the present day. Addressing as it does questions of non-Western design and a design practice that is both radical and democratic, Bonsiepe's work has assumed new importance for current debates inspired by global political and environmental crises. Structured into three sections, the anthology first addresses Bonsiepe's work on design theory and practice, particularly in relation to the history and contemporary relevance of the Ulm design school, where Bonsiepe was a professor in the 1960s. A second section then represents Bonsiepe's writings after his move to South America in the 1960s and '70s, where he worked as a design consultant for the Allende government in Chile before the military takeover. In writings from the period, Bonsiepe explores the concept of design 'at the periphery' and the relationship of national design traditions and practices in Latin American countries to those of 'the core' - Western European and American design. The final section comprises selections of Bonsiepe's writings on design in relation to literacy and language, visuality and cognition. This indispensable volume includes new interviews with Bonsiepe as well as his original, previously unpublished texts.

An authoritative study of Gego, whose distinctive modernist practice sits at the intersection of architecture, design, and the visual arts This important book is the first extended study of the life and work of German-born Venezuelan artist Gertrude Goldschmidt (1912-94), known as Gego. In locating the artist's contribution to postwar art and her important place in the global conversations around modernity, Mónica Amor explores her intermedial practice as a model of cultural complexity at the "edge of modernity." In situating Gego's work alongside other local archives and against her European education and global reception, Amor offers a monographic model that complicates traditional approaches to history. She investigates the full range of Gego's work, including her furniture workshop, her teaching at schools of architecture and design, her seminal reticuláreas, and her lesser-known prints. Through rigorous archival research, formal analysis, theoretical relevance, and deep exploration of historical context, this essential book unpacks Gego's radical recasting of the modern sculptural project through her engagement with architecture, craft, and design pedagogy.

Product design is an important field where ergonomics and human factors should be applied. To achieve this goal, effective strategies for process improvement must be researched and implemented. The Handbook of Research on Ergonomics and Product Design is a critical scholarly resource that provides new theories, methodologies, and applications of ergonomics and product design and redesign. Featuring a broad range of topics such as additive manufacturing, product analysis, and sustainable packing development, this book is geared towards academicians, practitioners, and researchers seeking current research on new theories, methods, and applications related to ergonomics and product design.

For centuries now, visual communication design has celebrated national identities (through the now-iconic identity systems developed for the Olympic Games, for example) at the same time as it transcends international borders, such as through the far-reaching influence of the Bauhaus and the International Typographic Style. Today, of course, such transcendence is easier than ever. In an era of nearly instantaneous global access, enabled by increasingly ubiquitous wireless connections, the world seems very small. Presented in five languages—English, French, German, Italian, and Spanish—Graphic Design, Translated is a reflection of the increasingly international nature of visual communication design. Illustrated with examples from around the globe, the book is a compilation of more than 200 of the profession’s most common terms, culled from a broad range of categories: design history, printing and paper, typography, digital technology, and general design practice. All of which makes this volume an essential reference for students, practitioners, clients–indeed, anybody interested in the global scope of today’s visual communication design.

Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.