Drawing from doctoral level research on how best to teach business education to college students, Discourses on Business Education at the College Level illustrates new and proven ideas for engaging students.

This book presents research in business discourse and offers pedagogical approaches to teaching business discourse in both classroom and consultancy contexts that address the key issues of dealing with different types of learners, developing teaching materials and evaluation. Drawing on the authors’ extensive experience of researching business discourse from a variety of different perspectives including pragmatics, discourse analysis, rhetoric, and language for specific purposes, it demonstrates how these approaches may be applied to teaching. Each chapter includes a list of additional readings, together with a number of practical tasks designed to help readers apply the materials presented. Case studies are used throughout the book to illustrate the concepts, thus equipping readers with a set of research tools to extend their own understanding of how language and communication operate in business contexts, as well introducing them to a variety of research-based ideas that can be translated easily into a classroom setting. The book is cross-cultural in scope as it includes perspectives from a range of different contexts. It represents a significant advance in current literature and will provide a valuable resource for students and scholars of applied linguistics, business communication, and business discourse, in addition to teachers of Business English.

This book analyses and elaborates on learning processes within work environments and explores professional learning. It presents research indicating general characteristics of the work environment that support learning, as well as barriers to workplace learning. Themes of professional development, lifelong learning and business organisation emerge through the chapters and contributions explore theoretical and empirical analyses on the boundary between working and learning in various contexts and with various methodological approaches. Readers will discover how current workplace learning approaches can emphasise the learning potential of the work environment and how workplaces can combine the application of competence that is working, with its acquisition or learning. Through these chapters, we learn about the educational challenge to design workplaces as environments of rich learning potential without neglecting business demands. Expert authors explore how learning and working are both to be considered as two common aspects of an individual’s activity. Complexity, significance, integrity and variety of assigned work tasks as well as scope of action, interaction and feedback within its processing, turn out to be crucial work characteristics, amongst others revealed in these chapters. Part of the Professional and Practice-based Learning series, this book will appeal to anyone with an interest in workplaces as learning environments: those within government, community or business agencies and within the research communities in education, psychology, sociology and business management will find it of great interest.

This book presents a collection of research papers from both experienced and emerging scholars, some of whom presented their work at the international conference ‘Language Teaching and Learning in the 21st Century: Linguistic, Educational and Intercultural Aspects’ held in June 2018 and organised by the Institute of Foreign Languages of the Faculty of Philology of Vilnius University, the FIPLV Nordic-Baltic Region, and the Language Teachers’ Association of Lithuania. The book consists of three parts, the first being devoted to language teaching and teacher education. The second section explores literary and cultural issues, while the third part encompasses linguistic and media discourse studies.

This volume presents research studies that investigate various aspects of corporate communication from the viewpoint of language and discourse, giving special attention to emerging issues and recent developments in times of rapid sociotechnical evolutions. The studies included here are diverse in their outlook, analytical procedures, and objects of enquiry, spanning across various areas of corporate communication, both external and internal, such as corporate image and reputation management, various forms of corporate behaviour, branding at different levels including employer branding, recruiting, and consumer reviews. Similarly diversified are the settings, genres and media analysed, from face-to-face interaction to communication through the press, from traditional websites to social networking sites. All the studies presented in this volume are set in a discourse-analytical framework and share the ultimate purpose of providing new insights into the evolution of communication and discourse practices in the corporate environment, taking account of the most important issues that have attracted researchers’ interest and are still open to debate.

The contributions to this volume together confirm that though context and culture are complex and difficult notions, they are crucial to understanding the professional genres of modern business communication. In today's globalised business environment, professionals of all backgrounds are under pressure to employ new and different discourse standards to allow for smoother production and reception of business documents and dialogues. In this changing environment, the success of any commercial activity will depend on how competently business professionals respond to the cultural sensitivities and preferences of their partners. Taking a variety of approaches to professional genres, including customer complaints, mission statements, international contracts and decision-making meetings, the authors explore complex aspects of both cross-cultural and interpersonal issues in business discourse and suggest practical applications of their analytical findings.

This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice.