The studies presented in this volume focus on two distinct but related areas of specialized communication professional and academic settings, resting on an anti-essentialist notion of identity as a phenomenon that emerges from the dialectic between individual and society. The authors start from a detailed analysis of discourse practices as evidenced in texts, their production and the professional performance patterns which underlie such practices, and explore the way the actors, roles and identities are constructed in language and discourse. In particular, by highlighting discursive attitudes and aptitudes, they underscore the need to understand discourse in light of norms of professional responsibility, showing that not only do professionals and academics use discourse to create self-identity, but they also use identity constructed through discourse to influence society.

Using a wide range of examples, this book examines the discourse of professional writing and its important role in society.

This volume investigates the features and challenges of medical discourse between medical professionals as well as with patients and in the media. Based on corpus-driven studies, it includes a wide variety of approaches including cognitive, corpus and diachronic linguistics. Each chapter examines a different aspect of medical communication, including the use of metaphor referring to cancer, the importance of ethics in medical documents addressed to patients and the suitability of popular science articles for medical students. The book also features linguistic, textual and discourse-focused analysis of some fundamental medical genres. By combining sociological and linguistic research applied to the medical context, it illustrates how linguists and translation specialists can build bridges between health professionals and their patients.

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.

Research Methods in Intercultural Communication introduces and contextualizes the most important methodological issues in the field for upper-level undergraduate and graduate students. Examples of these issues are which paradigms and how to research multilingually, interculturally and ethnically. Provides the first dedicated and most comprehensive volume on research methods in intercultural communication research in the last 30 years Explains new and emerging methods, as well as more established ones. These include: Matched Guise Technique, Discourse Completion Task, Critical Incident Technique, Critical Discourse Analysis, Ethnography, Virtual Ethnography, Corpus Analysis, Multimodality, Conversation Analysis, Narrative Analysis, Questionnaire and Interview. Assists readers in determining the most suitable method for various research questions, conceptualizing the research process, interpreting results, and drawing conclusions Supports students from start to finish with key terms, suggestions for further reading, research summaries, and sound guidance from experienced scholars and researchers

Communication Across Cultures remains an excellent resource for students of linguistics and related disciplines, including anthropology, sociology and education. It is also a valuable resource for professionals concerned with language and intercultural communication in this global era.

Discourse analytic approaches are central to translator training and translation analysis, but have been somewhat overlooked in recent translation studies. This volume sets out to rectify this marginalization. It considers the evolution of the use of discourse analysis in translation studies, presents current research from ten leading figures in the field and provides pointers for the future. Topics range from close textual analysis of cohesion, thematic structure and the interpersonal function to the effects of global English and the discourses of cyberspace. The inherent link between discourse and the construction of power is evident in many contributions that analyse institutional power and the linguistic resources which mark translator/interpreter positioning. An array of scenarios and languages are covered, including Arabic, Chinese, English, German, Korean and Spanish. Originally published as a special issue of Target 27:3 (2015).