Since 1990, direct sales have attracted over two million recruits in Mexico and are characterized by a belief in the power of positive thinking. Through an ethnographic portrait, Peter S. Cahn demonstrates that the quasi-religious commission of self-empowerment accounts for the explosive growth of commission-based sales in the developing world.

Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiffauer provides insights into how capitalist logic is learned and negotiated, and how it affects local realities in a post-Soviet environment.

Hasinoff brings the untold history of the World in Boston of 1911, 'America's First Great Missionary Exposition,' to light, focusing on how the material culture of missions shaped domestic interactions with evangelism, Christianity, and the consumption of ethnological knowledge.

When Latino migration to the U.S. South became increasingly visible in the 1990s, observers and advocates grasped for ways to analyze "new" racial dramas in the absence of historical reference points. However, as this book is the first to comprehensively document, Mexicans and Mexican Americans have a long history of migration to the U.S. South. Corazon de Dixie recounts the untold histories of Mexicanos' migrations to New Orleans, Mississippi, Arkansas, Georgia, and North Carolina as far back as 1910. It follows Mexicanos into the heart of Dixie, where they navigated the Jim Crow system, cultivated community in the cotton fields, purposefully appealed for help to the Mexican government, shaped the southern conservative imagination in the wake of the civil rights movement, and embraced their own version of suburban living at the turn of the twenty-first century. Rooted in U.S. and Mexican archival research, oral history interviews, and family photographs, Corazon de Dixie unearths not just the facts of Mexicanos' long-standing presence in the U.S. South but also their own expectations, strategies, and dreams.

Anthropology of Religion: The Basics is an accessible and engaging introductory text organized around key issues that all anthropologists of religion face. This book uses a wide range of historical and ethnographic examples to address not only what is studied by anthropologists of religion, but how such studies are approached. It addresses questions such as: How do human agents interact with gods and spirits? What is the nature of doing religious ethnography? Can the immaterial be embodied in the body, language and material objects? What is the role of ritual, time, and place in religion? Why is charisma important for religious movements? How do global processes interact with religions? With international case studies from a range of religious traditions, suggestions for further reading, and inventive reflection boxes, Anthropology of Religion: The Basics is an essential read for students approaching the subject for the first time.

How do Christians make relationships with land central to their faith? How have the realities of materiality, geography, and ecology shaped Christian territories of belonging and theologies of territory? What social-economic-political conditions surround exchanges between religion and nature? This book explores how Christianity intersects with nature to create unique religious landscapes. Case studies range from the Mormon Trail across the USA completed by thousands every year, to the Catholic devotional cult of and shrine to St. Padre Pio of Pietrelcina. Contributors examine the entangled forms of agency between nature and culture that are at work as Christians produce, consume, experience, imagine, inhabit, manage, and struggle over formations of land. Focusing on Christian engagements with land forms in the early 21st century, this book advances the spatial turn in the study of religion, contributes to the anthropology of religion and the study of global Christianities, as well as our understanding of the relationship between Christianity, space and place.

In the waning years of Latin America's longest and bloodiest civil war, the rise of an unlikely duo is transforming Colombia: Christianity and access to credit. In her exciting new book, Rebecca C. Bartel details how surging evangelical conversions and widespread access to credit cards, microfinance programs, and mortgages are changing how millions of Colombians envision a more prosperous future. Yet programs of financialization propel new modes of violence. As prosperity becomes conflated with peace, and debt with devotion, survival only becomes possible through credit and its accompanying forms of indebtedness. A new future is on the horizon, but it will come at a price.