In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers. Times have changed. Today, consumers are the new owners. They have more information, more channels, more power and more choice but less time, less loyalty and less trust than ever before. Brands intersect every aspect of our lives, but the business of building brands is still misunderstood. Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world's leading brands at the world's top agencies. The book is structured to follow the author's proven Brand Centered Management(TM) process, with a smattering of different "tools" split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can read the book in stepwise fashion or cherry-pick in whatever order you wish--just like a dim sum meal.

In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers. Times have changed. Today, consumers are the new owners. They have more information, more channels, more power and more choice but less time, less loyalty and less trust than ever before. Brands intersect every aspect of our lives, but the business of building brands is still misunderstood. Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world's leading brands at the world's top agencies. The book is structured to follow the author's proven Brand Centered Management(TM) process, with a smattering of different "tools" split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can read the book in stepwise fashion or cherry-pick in whatever order you wish--just like a dim sum meal. "This book is full of common sense. The kind of sense that isn't always common." --Andrew Robertson, President & CEO, BBDO Worldwide, Inc. "If you've had your fill of long-winded books on branding, then Dim Sum Strategy is for you. Filled with bite-sized nuggets of wisdom, it's the perfect format for time-stressed professionals. In other words, all of us." --Graham Kelly, Founder of Originate and former Executive Creative Director at Ogilvy, BBH, Saatchi & Saatchi, and TBWA "Peter Wilken brings great warmth, humanity, and vast experience to bear on his wide-ranging analysis of the myriad brand philosophies and tools out there. In an era where there is no 'one size fits all' solution, his Dim Sum Strategy is just what you need." --David Guerrero, Creative Chairman, BBDO Guerrero "I've read numerous books on brands and branding, but this one is refreshingly different. Peter Wilken, who has a wealth of experience in the field, has captured all the essentials right here and expressed them in an easy-to-digest manner. Bon appetit!" --Dr Wayne Lotherington, Founder & CEO, All sorts Habit Creation and author of How Creative People Connect

In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers. Times have changed. Today, consumers are the new owners. They have more information, more channels, more power and more choice but less time, less loyalty and less trust than ever before. Brands intersect every aspect of our lives, but the business of building brands is still misunderstood. Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world's leading brands at the world's top agencies. The book is structured to follow the author's proven Brand Centered Management(TM) process, with a smattering of different "tools" split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can read the book in stepwise fashion or cherry-pick in whatever order you wish--just like a dim sum meal.

Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world's leading brands at the world's top agencies.

烹飪名家蔡潔儀以點心為主體，從初級至高級分作三個階段介紹各級烹調技法，再以製作圖片解說箇中精妙之處，讓讀者明白製作精髓。為了增加成功率，蔡校長把常用材料逐一分析，兼有流程解讀，務求令讀者能深入了解。

One of the greatest pleasures in Chinese cuisine - 'dim sum' (which means 'touch the heart' in Cantonese) - is probably the most often enjoyed culinary fare and offers an endless assortment and variation of dish choices. These exotic tasty delights are often served in petite portions, and have become increasingly popular to be had as a meal. With a great assortment of savory and sweet choices ranging from enticing buns, dumplings and pastries - who wouldn't enjoy having dim sum? Anyone who has enjoyed the pleasures of a dim sum meal has more often than not wondered at the gastronomical possibilities of recreating these delights in their very own kitchen. This is now made possible with "Dim Sum". "Dim Sum" is a contemporary compilation of authentic dim sum recipes from the private collection of renowned chef - Chef Chan Chen Hei. Chef Chan's bold and original approach to traditional dim sum strips much of the mystery that goes into his scrumptious creations such as Steamed Pork Dumpling topped with Crab Roe, Deep-fried Chewy Dumpling, White Jade Roll with Crab Sauce to name a few. His creativity and desire to experiment with unexplored combinations of flavours and textures is evident in his other unique creations like Sugar Cane Jelly, Ginger Egg Tart, Green Tea Dumpling etc, these and many more never fail to excite and tantalise the palates. The recipes featured are specially selected from Chef Chan's private collection that he has compiled over years of experimenting, innovating and perfecting dim sum dishes. "Dim Sum" is an unique treasure cove of many delightful dim sum recipes, and peppered with nuggets of advice and tips from Chef Chan. Both professionals and novices will find "Dim Sum" a useful reference for replicating dim sum dishes that are served in top restaurants. Beautiful full colour photos accompany the recipes, and these in itself will guarantee to inspire even novices to discover the superb flavours of dim sum at home. Expand your culinary repertoire with "Dim Sum". Chef Chan's first book "The Art of Taste" published by Marshall Cavendish, garnered a nomination for Best Hard Cover Recipe Book at the prestigious 2003 Jacob's Creek Awards.