Digital Sensory Science: Applications in New Product Development provides a comprehensive overview of digital sensory science, an area that has broadly been defined as the use of technology to capture or model human sensory perception. This book provides methods on how to best recruit and train sensory panels, suggestions for data capture and data analysis, an overview of sensory science instruments, and information on the use and relevance of virtual and augmented reality to capture sensory perception. This book offers practical guidance to researchers in and practitioners of sensory and consumer science alike. - Explores how technologies create further opportunities around the use of sensory panels, instrumentation and flavor, biometrics and implicit measures, immersion and context, and communication of sensory findings - Presents these opportunities with case studies - Provides guidance for both researchers and practitioners of sensory science in a digital age

A computer that imbibes human characteristics is considered to have a digital personality. The character is akin to real-life human with his/her distinguishing characteristics such as history, morality, beliefs, abilities, looks, and sociocultural embeddings. It also contains stable personality characteristics; fluctuating emotional, cognitive, SOAR technology, and motivational states. Digital Personality focuses on the creation of systems and interfaces that can observe, sense, predict, adapt to, affect, comprehend, or simulate the following: character based on behavior and situation, behavior based on character and situation, or situation based on character and behavior. Character sensing and profiling, character-aware adaptive systems, and artificial characters are the three primary subfields in digital personality. Digital Personality has attracted the interest of academics from a wide range of disciplines, including psychology, human-computer interaction, and character modeling. It is expected to expand quickly as technology and computer systems become more and more intertwined into our daily lives. Digital Personality is expected to draw at least as much attention as Affective Computing. The goal of affective computing is to enable computers to comprehend both spoken and nonverbal messages from people, use implicit body language, gaze, speech tones, and facial expressions, etc. to infer the emotional state and then reply appropriately or even show affect through interaction modalities. More natural and seamless human-computer connection would be the larger objective. Users will benefit from a more individualized experience as a result. Additionally, this will affect how well the user performs since they will have the assistance of the robots to do their jobs quickly and effectively. This book provides an overview of the character dimensions and how technology is aiding this area of study. It offers a fresh portrayal of character from several angles. It also discusses the applications of this new field of study.

Touch matters. It is fundamental to how we know ourselves and each other, and it is central to how we communicate. Digital touch is embedded in many technologies, from wearable devices and gaming hardware to tactile robots and future technologies. What would it be like if we could hug or touch digitally across distance? How might this shape our sense of connection? How might we establish trust or protect our privacy and safety? Digital Touch is a timely and original book that addresses such questions. Offering a rich account of digital touch, the book introduces the key issues and debates, as well as the design and ethical challenges raised by digital touch. Using clear, accessible examples and creative scenarios, the book shows how touch – how we touch, as well as what, whom and when we touch – is being profoundly reshaped by our use of technologies. Above all, it highlights the importance of digital touch in our daily lives and how it will impact our relationships and way of life in the future. The first work of its kind, Digital Touch is the go-to book for anyone wanting to get to grips with this crucial emerging topic, especially students and scholars of Digital Media and Communication Studies, Digital Humanities, Sensory Studies, and Science and Technology Studies.

Are you ready to harness the power of digital psychology to elevate your marketing game? Introducing "Digital Dangle: Exploring the fusion of Digital Marketing & Digital Psychology," an essential eBook that revolutionises your understanding of digital marketing. It addresses the challenges faced by entrepreneurs and marketers in understanding and leveraging the digital landscape. By exploring the evolution of marketing, the ebook lays the foundation for understanding consumer behaviour in the digital age. Gain valuable insights from industry experts and master the art of combining digital marketing with the psychology of your customers. Are you ready to take your marketing strategies to new heights? Unlock the secrets of digital psychology and revolutionise your approach to online marketing. Get ready to thrive in the digital era!"

Die Publikation versammelt die Ergebnisse des künstlerischen Forschungsprojekts DIGITAL SYNESTHESIA (2013-2016) und stellt erstmals ein umfassendes Kompendium zum Begriff der "Digitalen Synästhesie" dar. "Digitale Synästhesie" umfasst ein völlig neues Konzept der digitalen Künste im 21. Jahrhundert, das die multimediale, auf dem binären Code basierende Ästhetik der digitalen Kunst mit der Multimodalität von Synästhesie als Wahrnehmungsform verbindet. Unter dem Begriff "Digital Synesthesia" geben die Herausgeberinnen diesem neuen Phänomen nicht nur einen Namen. Texte renommierter Medien- und Kunsttheoretiker, Medienkünstler und Neurowissenschaftler vermitteln spannende Einsichten in die Erforschung der synästhetischen Wahrnehmungsmöglichkeiten von multimedialen digitalen Kunstwerken.

Crystallizes advanced research on the "meanings" that are created by a work's physical construction