This edited book analyses current trends in science communication and gathers research on practices related to the construction of digital identity and visibility, emerging conflicts related to the public availability and appropriation of scientific culture, and ways of validating and disseminating scientific knowledge in new digital contexts. Drawing on a selection of papers presented in the InterGedi Conference (Zaragoza, December 2021), the main goal of the volume is to identify and explore emerging professional practices and challenges in the digital communication of science through innovative multimodal genres. This book will be of interest to postgraduates, doctoral students, practitioners and researchers in the fields of discourse analysis, sociolinguistics, digital media, multimodality and communication studies.

The essays in Science and the Internet address the timely topic of how digital tools are shaping science communication. Featuring chapters by leading scholars of the rhetoric of science and technology, the volume fills a much needed gap in contemporary rhetoric of science scholarship. Overall, the essays reveal how digital technologies may both fray the boundaries between experts and non-experts and enable more collaborative, democratic means of public engagement with science. --Lisa Keränen, PhD, Associate Professor and Director of Graduate Studies Department of Communication, University of Colorado Denver

Modern Scientific Communication explains the role of communication being the integral part of living and the various modern communication techniques. The book discusses the various principles of modern communication systems and talks about the use of scientific media in the current century. Also discussed in the book is the subject of science communication in the digital age, the evaluation of various scientific findings, the role of science communication in society, the analog communication systems, public understanding of science and the role of scientific presentation for proper scientific communications.

The current research scenario aims for new opportunities and perspectives in divulgation of scientific results. Nowadays research asks to be widely diffused and disseminated in a larger community in the effort to demonstrate its innovation and originality, so to enlarge network and obtain fund to keep working. In this context, PhD students, as part of scientific community and young researchers in training, have to understand the rule of publications to define the best strategy for the dissemination of their research. The present book, through the experiences of national and international PhD candidates, PhDs and Professors, is a contribute in the current opened debate on the most effective strategies and related tools to design specific dissemination strategies, to highlight and improve the peculiar qualities and disciplines of each research.

This book examines the expanding world of genres on the Internet to understand issues of science communication today. The book explores how some traditional print genres have become digital, how some genres have evolved into new digital hybrids, and how and why new genres have emerged and are emerging in response to new rhetorical exigences and communicative demands. Because social actions are in constant change and, ensuing from this, genres evolve faster than ever, it is important to gain insight into the interrelations between old genres and new genres and the processes underpinning the construction of new genre sets, chains and assemblages for communicating scientific research to both expert and diversified audiences. In examining scientific genres on the Internet this book seeks to illustrate the increasing diversification of genre ecologies and their underlying social, disciplinary and individual agendas.

The Novartis Foundation Series is a popular collection of the proceedings from Novartis Foundation Symposia, in which groups of leading scientists from a range of topics across biology, chemistry and medicine assembled to present papers and discuss results. The Novartis Foundation, originally known as the Ciba Foundation, is well known to scientists and clinicians around the world.

This book provides an overview of the theory and practice of science communication. It deals with modes of informal communication such as science centres, television programs, and journalism and the research that informs practitioners about the effectiveness of their programs. It aims to meet the needs of those studying science communication and will form a readily accessible source of expertise for communicators.