Digital Influence on Consumer Habits
Title | Digital Influence on Consumer Habits PDF eBook |
Author | Nripendra Singh |
Publisher | Emerald Publishing Limited |
Pages | 0 |
Release | 2024-04-23 |
Genre | Business & Economics |
ISBN | 9781804553435 |
Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.
Consumer Behavior in Digital Age
Title | Consumer Behavior in Digital Age PDF eBook |
Author | |
Publisher | Idea Publishing |
Pages | 145 |
Release | 2019-07-01 |
Genre | Business & Economics |
ISBN |
This book covers fundamentals as well as the core schema of digital technologies and consumer behavior. While reading the book, the reader can connect from the primary to advanced level of digital technologies and consumer behavior. This book will prove to be useful for all the professionals and students of professional courses. This book enriches the marketing management know-how and enables in formulating the marketing strategies in the current digital age.
Digital and Social Media Marketing
Title | Digital and Social Media Marketing PDF eBook |
Author | Nripendra P. Rana |
Publisher | Springer Nature |
Pages | 337 |
Release | 2019-11-11 |
Genre | Business & Economics |
ISBN | 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Digital Influence on Consumer Habits
Title | Digital Influence on Consumer Habits PDF eBook |
Author | Nripendra Singh |
Publisher | Emerald Group Publishing |
Pages | 222 |
Release | 2024-04-23 |
Genre | Business & Economics |
ISBN | 1804553441 |
Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.
Leveraging Consumer Behavior and Psychology in the Digital Economy
Title | Leveraging Consumer Behavior and Psychology in the Digital Economy PDF eBook |
Author | Suki, Norazah Mohd |
Publisher | IGI Global |
Pages | 299 |
Release | 2020-06-26 |
Genre | Business & Economics |
ISBN | 1799830438 |
With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.
Consumer Behavior : A Digital Native,1e
Title | Consumer Behavior : A Digital Native,1e PDF eBook |
Author | Varsha Jain |
Publisher | Pearson Education India |
Pages | 480 |
Release | |
Genre | |
ISBN | 9353941466 |
In this Edition: 1. Opening and closing case studies in each chapter bring to light how major brands are embracing technology and connectivity to ease digital natives in their buying process. 2. Detailed explanations on how the perceptions of consumers are developed through the five senses. The book further explains their persuasive nature in the digital environment. 3. Detailed discussions on the influence of omnichannel on consumer behavior across various products, categories and services.
Decoding Digital Consumer Behavior
Title | Decoding Digital Consumer Behavior PDF eBook |
Author | Alfonso Pellegrino |
Publisher | Springer Nature |
Pages | 156 |
Release | |
Genre | |
ISBN | 9819734541 |