Through hundreds of photographs, this dynamic guide demonstrates how to expertly apply design principles in a variety of devices, desktops, web pages, mobile and other touchscreen devices.

As visual design technology and tools become more accessible and widely used, it is important for digital artists to learn and apply fundamental design techniques to their work. Visual Design Fundamentals: A Digital Approach, Third Edition provides a basic understanding of design and how it should be integrated into digitally-produced 2D images. Whatever the medium or techniques, good visuals are the result of planning, and this book shows you how to apply organization and the classic elements of design, including line, shape, form, value, color, and texture, to the latest technology. The techniques and theories presented can be applied to both traditional 2D art forms, such as drawing, painting, and printmaking, as well as 3D art, such as interior and industrial design and architecture. Each chapter outlines and examines both content and form, and a variety of hands-on projects reinforces new skills and provides a digital representation of each concept being taught. The book has been updated with revised content and all new projects, and everything you need to complete the projects is provided in the book or on the accompanying CD-ROM.

GRAPHIC DESIGN BASICS, International Edition combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader’s interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.

This workbook is designed for use with the Graphic Communications: Digital Design and Print Essentials textbook. The workbook questions, illustrations, and activities are provided to help you assess your knowledge of the material contained in each chapter of the textbook. The exercises serve as a thorough guide for study and will help you improve your understanding of the graphic communications industry, the processes involved in graphic production, and the various forms of printing technology that are changing the industry.

Graphic Communications, based on a foundation of modern industry standards, teaches the processes, methods, and equipment used in the field, with a focus on careers. This text prepares students for the technology they will use with printing, including digital image capture and manipulation, digital prepress operations, computer-to-plate technology, and press control systems. Newer processes, such as updates to digital printing and web design, have been included in this edition. The text also addresses current curriculum trends that help students prepare for career or college. Correlated to PrintED standards from the Graphic Arts Education and Research Foundation (GAERF) and to Precision Exams' Graphic Communications, Introduction exam standards. Suggested Activities at the end of each chapter encourage students to apply concepts to real-life situations and develop industry skills related to chapter content. Think Green features show how the industry is working toward making products and processes safer for people and the environment. Career Links highlight career opportunities in the graphic communications field to prepare students for career and college. Academic Links use questions and activities to relate chapter content to math, science, and history. G-W Learning Companion Website includes vocabulary activities, matching activities, e-Flash Cards, and end-of-chapter questions in electronic format.