Reading this book will make you less sure of yourself—and that’s a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot. Chabris and Simons combine the work of other researchers with their own findings on attention, perception, memory, and reasoning to reveal how faulty intuitions often get us into trouble. In the process, they explain: • Why a company would spend billions to launch a product that its own analysts know will fail • How a police officer could run right past a brutal assault without seeing it • Why award-winning movies are full of editing mistakes • What criminals have in common with chess masters • Why measles and other childhood diseases are making a comeback • Why money managers could learn a lot from weather forecasters Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. We’re sure we know where we were on 9/11, falsely believing that vivid memories are seared into our minds with perfect fidelity. And as a society, we spend billions on devices to train our brains because we’re continually tempted by the lure of quick fixes and effortless self-improvement. The Invisible Gorilla reveals the myriad ways that our intuitions can deceive us, but it’s much more than a catalog of human failings. Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. Ultimately, the book provides a kind of x-ray vision into our own minds, making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time.

In a recent series of ground-breaking psychological experiments, volunteers were shown a 30-second film of some people playing basketball and told to count the number of passes made with the ball. After just a few seconds, a man dressed as a gorilla slowly walked into frame, beat his chest at the camera, and sauntered off. Unbelievably, almost none of the people watching the film noticed the gorilla. Exactly the same psychological mechanisms that cause people to miss the gorilla also make them miss unexpected but vitally important opportunities in their professional and personal lives. This book outlines the scientific evidence and thinking behind this remarkable new phenomenon, and shows you how you can spot gorillas in your life - and what to do when you see one.

This roomy trim size is perfect for sharing with groups and lap sitters, and will stand up to years of repeat readings.

Catalogue to accompany the exhibition Gorillas in Our Midst, at Mona (Museum of Old and New Art), 2019

A balanced overview, written by a health professional with forty-years-experience, ending with his community pharmacy winning a prestigious Customer Choice Award three years in a row. Find out why the author promotes a holistic (big picture) approach after a fantastic holistic medical doctor solved his problem when his orthodox doctor had no answers and the need to spread the word on better ways to look after your most valuable asset - your health. Denis believes there is a need for a greater focus on real cures and prevention of disease over just treating symptoms with medicines. The wide range of topics includes: Why it can be difficult to lose weight. How to ensure you are getting reliable health information. Ways to reduce your chances of dying early. Understanding what a healthy lifestyle means, including how to get the best from your food, health professionals and the treatment they provide. Act now - Do not wait until it is too late.

"Real World Psychology: Applications of Psychological Science, 4th Edition provides a complete, college-level survey of the field of psychology and an understanding of its scientific nature and research methods. As its title implies, the text emphasizes scientific thinking and practical applications of psychological science that can expand, enhance, and change students' experience of the real world around them. Updated with abundant new references since the 3rd edition's publication in 2019, this new edition highlights recent research that underscores the importance and power of psychology in our everyday lives and interactions, and the authors' careful and deliberate attention to issues of diversity, equity, and inclusion ensures the representation of multiple perspectives and experiences throughout a text in which all students can find respect and a sense of belonging."--