This book takes up a number of Charles Sanders Peirce's undeveloped semiotic concepts and highlights their theoretical interest for a general semiotics. Peirce's career as a logician spanned almost half a century, during which time he produced several increasingly complex sign systems. The best-known, from 1903, defined amongst other things a signifying process involving sign, object and interpretant, the universally-known icon-index-symbol division and a set of 10 distinct classes of signs. Peirce subsequently expanded this process to include 2 objects, the sign and 3 interpretants. Uncoincidentally, in the 5 years between 1903 and the final system of 1908, he introduced a number of highly innovative semiotic concepts which he never developed. One such concept is hypoiconicity, which comprises 3 levels of isomorphism holding between sign and object and, in spite of the mutations these varieties of icon subsequently underwent, offers qualitative analysis as a complement to the traditional literal-figurative binarism in the discussion of verbal and nonverbal signs. Another is semiosis, which Peirce introduced and defined in 1907 but only rarely illustrated. Involving a complex combination of object, perception, interpretation and a medium, this is shown to be a far more complex signifying process than the one implicit in the three-correlate definition of the sign of 1903. Exploring the evolving theoretical background to the emergence of these new concepts and showing how they differ from certain contemporary conceptions of sign, mind and signification, the book proposes an introduction to, and explanations and illustrations of, these important developments.

Contemporary culture is as much visual as literary. This book explores an approach to the communicative power of the pictorial and multimodal documents that make up this visual culture, using Peircean semiotics. It develops the enormous theoretical potential of Peirce's theory of signs of signs (semiotics) and the persuasive strategies in which they are employed (visual rhetoric) in a variety of documents. Unlike presentations of semiotics that take the written word as the reference value, this book examines this particular rhetoric using pictorial signs as its prime examples. The visual is not treated as the 'poor relation' to the (written) word. It is therefore possible to isolate more clearly the specific constituent properties of word and image, taking these as the basic material of a wide range of cultural artefacts. It looks at comic strips, conventional photographs, photographic allegory, pictorial metaphor, advertising campaigns and the huge semiotic range exhibited by the category of the 'poster'. This is essential reading for all students of semiotics, introductory and advanced.

"The Oxford Handbook of Charles S. Peirce brings together 35 essays on the American philosopher and polymath Charles Sanders Peirce (1839-1914) with the aim of showing how his work is still relevant today. The volume takes its cues from Peirce's work in phenomenology and normative philosophy-where the latter includes, besides aesthetics and ethics, also logic. Within the domain of logic, attention is given to his work in formal logic as well as his work in graphical or diagrammatic logic. Ample attention is given also to Peirce's pragmatism and his metaphysics. The volume further includes biographical papers as well as papers on abduction, semiotics, linguistics, physics, biology, religion, history, science, and education"--

In this book, T. L. Short corrects widespread misconceptions of Peirce's theory of signs and demonstrates its relevance to contemporary analytic philosophy of language, mind and science. Peirce's theory of mind, naturalistic but nonreductive, bears on debates of Fodor and Millikan, among others. His theory of inquiry avoids foundationalism and subjectivism, while his account of reference anticipated views of Kripke and Putnam. Peirce's realism falls between 'internal' and 'metaphysical' realism and is more satisfactory than either. His pragmatism is not verificationism; rather, it identifies meaning with potential growth of knowledge. Short distinguishes Peirce's mature theory of signs from his better-known but paradoxical early theory. He develops the mature theory systematically on the basis of Peirce's phenomenological categories and concept of final causation. The latter is distinguished from recent and similar views, such as Brandon's, and is shown to be grounded in forms of explanation adopted in modern science.

This book is open access and available on www.bloomsburycollections.com. It is funded by Knowledge Unlatched. The major principles and systems of C. S. Peirce's ground-breaking theory of signs and signification are now generally well known. Less well known, however, is the fact that Peirce initially conceived these systems within a 'Philosophy of Representation', his latter-day version of the traditional grammar, logic and rhetoric trivium. In this book, Tony Jappy traces the evolution of Peirce's Philosophy of Representation project and examines the sign systems which came to supersede it. Surveying the stages in Peirce's break with this Philosophy of Representation from its beginnings in the mid-1860s to his final statements on signs between 1908 and 1911, this book draws out the essential theoretical differences between the earlier and later sign systems. Although the 1903 ten-class system has been extensively researched by scholars, this book is the first to exploit the untapped potential of the later six-element systems. Showing how these systems differ from the 1903 version, Peirce's Twenty-Eight Classes of Signs and the Philosophy of Representation offers an innovative and valuable reinterpretation of Peirce's thinking on signs and representation. Exploring the potential of the later sign-systems that Peirce scholars have hitherto been reluctant to engage with and extending Peirce's semiotic theory beyond the much canvassed systems of his Philosophy of Representation, this book will be essential reading for everyone working in the field of semiotics.

Focusing on the discursive dimension of the COVID-19 pandemic from a semiotic perspective, this book uses semiotic theory and methods to analyse the meaning-making mechanisms and dynamics that occurred during, and revolved around, the pandemic. Demonstrating the utility of semiotic theory, concepts and analytical methods to make sense of discursive phenomena like those triggered by the COVID-19 pandemic, the book explores in detail: · the blame-attribution discourses that emerged at the beginning of the pandemic; · how the coronavirus was brought to life in plastic and visual manifestations as a monster that poses a threat to humans; · how the collective actor 'the healthcare workers' was constructed in discourse and axiologised in positive terms; · the semiotics of the body during the pandemic, with a focus on the face, facemasks, social distancing and the uses of the body in online environments; · the idea of a 'new' normality following the pandemic. The book examines different dimensions of the COVID-19 pandemic, including examples from Europe, Latin America and the United States and a wide range of images, texts, practices and objects, in order to highlight the importance of its discursive and semiotic nature.

A major voice in contemporary semiotic theory offers a new perspective on potent intersections of semiotic and linguistic anthropology. In Signs and Society, noted anthropologist Richard J. Parmentier demonstrates how an appreciation of signs helps us better understand human agency, meaning, and creativity. Inspired by the foundational work of C. S. Peirce and Ferdinand de Saussure, and drawing upon key insights from neighboring scholarly fields, Parmentier develops an array of innovative conceptual tools for ethnographic, historical, and literary research. Parmentier’s concepts of “transactional value,” “metapragmatic interpretant,” and “circle of semiosis,” for example, illuminate the foundations and effects of such diverse cultural forms and practices as economic exchanges on the Pacific island of Palau, Pindar’s Victory Odes in ancient Greece, and material representations of transcendence in ancient Egypt and medieval Christianity. Other studies complicate the separation of emic and etic analytical models for such cultural domains as religion, economic value, and semiotic ideology. Provocative and absorbing, these fifteen pioneering essays blaze a trail into anthropology’s future while remaining firmly rooted in its celebrated past.