The creative process refers to the sequence of thoughts and actions that are involved in the production of new work that is both original and valuable in its context. This book examines this process across the domains of visual art, writing, engineering, design and music. It characterizes each domain’s creative process based on evidence stemming from creators’ accounts of their own activity and a wide-range of observational material and theories specific to each field. Results from empirical research are then presented across a set of closely linked chapters, using a common set of methodologies that seek to trace the creative process as it unfolds. This highly interdisciplinary edited collection offers valuable insight into the creative process for scholars and practitioners in the fields of psychology, education, and creative studies, as well as for any other readers interested in the creative process. Todd Lubart brings together a group of authors who are themselves actively involved in their respective creative fields and invites readers to adopt a broad perspective on the creative process in order to unravel some of its mysteries.

This thought-provoking and practical book for graphic designers and students explores creative practice in graphic design. The book looks at the essential elements of the creative process through a series of in-depth studies of a range of real-life graphic design projectsfrom the art direction of a magazine issue and the development of a logo, to the design of a poster, a font and a signage system. In each case, the designers are interviewed and their working process documented in detail.

Listening to Design takes readers on a unique journey into the singular psychology of design. Drawing on his experience as a teacher, architect, and psychotherapist, Andrew Levitt breaks down the entire creative process, from the first moments an idea appears to the final presentation of a project. Combining telling anecdotes, practical advice, and personal insights, this book offers a rarely seen glimpse into the often turbulent creative process of a working designer. It highlights the importance of active listening, the essential role of empathy in solving problems and overcoming obstacles, and reveals how the act of designing is a vehicle for personal development and a profound opportunity for self-transformation. With clear, jargon-free, and inspirational prose, sections on “Storytelling and the Big Idea,” “Listening and Receiving,” “Getting Stuck,” “Empathy and Collaboration,” and “Presenting and Persuading” signal a larger shift in design toward staying true to creative instincts and learning to trust the surprising power and resilience of the creative process itself. This enlightening and timely book is essential reading for designers, architects, and readers working in all creative fields.

Chinese edition of The art of invention:The Creative Process of Discovery and Design by Steven J. Paley. In Traditional Chinese. Distributed by Tsai Fong Books, Inc.

* WALL STREET JOURNAL BESTSELLER * An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era—the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies. Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation—inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy—and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.

A science-backed method to maximize creative potential in any sphere of life With the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step program to increasing anyone's creative potential. Sawyer reveals the surprising secrets of highly creative people (such as learning to ask better questions when faced with a problem), demonstrates how to come up with better ideas, and explains how to carry those ideas to fruition most effectively. This science-backed, step-by step method can maximize our creative potential in any sphere of life. Offers a proven method for developing new ideas and creative problem-solving no matter what your profession Includes an eight-step method, 30 practices, and more than 100 techniques that can be launched at any point in a creative journey Psychologist, jazz pianist, and author Keith Sawyer studied with world-famous creativity expert Mihaly Csikszentmihalyi Sawyer's book offers a wealth of easy to apply strategies and ideas for anyone who wants to tap into their creative power.