Consciousness Demystified
Title | Consciousness Demystified PDF eBook |
Author | Todd E. Feinberg |
Publisher | MIT Press |
Pages | 220 |
Release | 2018-09-25 |
Genre | Psychology |
ISBN | 0262038811 |
Demystifying consciousness: how subjective experience can be explained by natural brain and evolutionary processes. Consciousness is often considered a mystery. How can the seemingly immaterial experience of consciousness be explained by the material neurons of the brain? There seems to be an unbridgeable gap between understanding the brain as an objectively observed biological organ and accounting for the subjective experiences that come from the brain (and life processes). In this book, Todd Feinberg and Jon Mallatt attempt to demystify consciousness—to naturalize it, by explaining that the subjective, experiencing aspects of consciousness are created by natural brain processes that evolved in natural ways. Although subjective experience is unique in nature, they argue, it is not necessarily mysterious. We need not invoke the unknown or unknowable to explain its creation. Feinberg and Mallatt flesh out their theory of neurobiological naturalism (after John Searle's biological naturalism) that recognizes the many features that brains share with other living things, lists the neural features unique to conscious brains, and explains the subjective–objective barrier naturally. They investigate common neural features among the diverse groups of animals that have primary consciousness—the type of consciousness that experiences both sensations received from the world and affects such as emotions. They map the evolutionary development of consciousness and find an uninterrupted progression over time, without inserting any mysterious forces or exotic physics. Finally, bridging the previously unbridgeable, they show how subjective experience, although different from objective observation, can be naturally explained.
American Sign Language Demystified with DVD
Title | American Sign Language Demystified with DVD PDF eBook |
Author | Kristin Mulrooney |
Publisher | McGraw Hill Professional |
Pages | 306 |
Release | 2009-12-04 |
Genre | Business & Economics |
ISBN | 0071601384 |
Get your message across using your hands and your body language Want to communicate with the Deaf community but are mystified how to start? With American Sign Language Demystified you'll learn this unique visual language, and a whole new world of communication will be opened to you. At your own pace, you will learn basic grammar structures, discover the nuances of body positioning, master how to convey time, and build a useful vocabulary of signs and phrases. To help you on your way, the accompanying 100-minute DVD features in-depth demonstrations of how to make signs and create phrases and sentences as executed in American Sign Language. This fast and easy guide offers: A DVD that contains all the signs and phrases in the book as well as hundreds of additional vocabulary signs Quizzes at the end of each chapter to monitor your progress Etiquette you need to know when using ASL A helpful history of ASL Simple enough for a beginner but challenging enough for a more advanced student, American Sign Language Demystified will help you communicate in ASL confidently and comfortably.
Investing Demystified
Title | Investing Demystified PDF eBook |
Author | Lars Kroijer |
Publisher | Pearson UK |
Pages | 230 |
Release | 2013-09-06 |
Genre | Business & Economics |
ISBN | 0273781529 |
Don’t spend your time worrying whether you can beat the markets: you don’t need to beat them to be a successful investor. By showing you how to build a simple and rational portfolio and tailor it to your specific needs, Investing Demystified will help you generate superior returns. With his straightforward and jargon-free advice, Lars Kroijer simplies the often complex world of finance and tells you everything you need to know – and everything that you don’t need to worry about – in order to make the most from your investments. In Investing Demystified you will: • Discover the mix of stocks, bonds and cash needed for a top performing portfolio • Learn why the most broadly diversi_ ed and simplest portfolio makes the most sense • Understand the right level of risk for you and how this affects your investments • Find out why a low cost approach will yield bene_ ts whilst leaving you with a higher quality portfolio • Understand the implications of tax and liquidity
Legal Research Demystified
Title | Legal Research Demystified PDF eBook |
Author | Eric P. Voigt |
Publisher | |
Pages | 0 |
Release | 2019 |
Genre | Legal research |
ISBN | 9781531007836 |
Legal Research Demystified offers a real-world approach to legal research for first-year law students. The book guides students through eight steps to research common law issues and ten steps to research statutory issues. It breaks down the research steps and process into "bite-size" pieces for novice researchers, minimizing the frustration often associated with learning new skills. This text also gives students context, explaining why and when a source or finding tool should be used when researching the law. The process of legal research, of course, is not linear. This book constantly reminds students of the recursive nature of legal research, and it identifies specific situations when they may deviate from the research steps. Through the book's step-by-step approach, students will connect seemingly unrelated tools (e.g., citators and the Key Number System) and understand how to leverage them to answer legal questions. Every chapter includes charts, diagrams, and screen captures to illustrate the research steps and finding methods. Each chapter concludes with a "summary of key points" section that reinforces important concepts from the chapter. This book provides students and professors with multiple assessment tools. Each chapter ends with true-false and multiple-choice questions that test students' understanding of chapter content. These questions are replicated on the book's companion website, Core Knowledge. Students may answer these end-of-chapter questions, as well as more advanced questions, on Core Knowledge and receive immediate feedback, including an explanation of why the answer is correct or incorrect. Professors can generate reports to track students' performance. Based on students' performance, professors will know whether to review a topic in more detail or to move to the next topic. (New books contain an access code to Core Knowledge; students purchasing used books can buy an access code separately.) Core Knowledge offers yet another assessment tool: interactive research exercises. These online exercises walk students through the research steps on Westlaw and Lexis Advance, giving professors the option to "flip" the classroom. Through many screen captures and tips, students can navigate both research platforms outside of class, allowing students and professors to dig deeper into the material during class. Each research exercise simulates a real-world research experience and contains self-grading questions. For example, in one exercise, students research on Westlaw to determine whether the client could recover damages against a neighbor for the emotional distress for the death of the client's dog. To answer the client's question, students must complete the research steps, including finding and reviewing secondary sources on Westlaw, using the Key Number System and KeyCite, and performing keyword searches. Professor support materials include a Teacher's Manual, sample syllabi, and sample research exams.
Marketing Demystified
Title | Marketing Demystified PDF eBook |
Author | Donna Anselmo |
Publisher | McGraw Hill Professional |
Pages | 401 |
Release | 2010-08-06 |
Genre | Business & Economics |
ISBN | 0071737189 |
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results. This fast and easy guide covers: Marketing’s four Ps . . . plus three—planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.
SAT DeMYSTiFieD
Title | SAT DeMYSTiFieD PDF eBook |
Author | Alexandra Mayzler |
Publisher | McGraw Hill Professional |
Pages | 594 |
Release | 2011-05-31 |
Genre | Study Aids |
ISBN | 007175296X |
When you want to raise your SAT score but don’t want to work through hundreds of pages of subject reviews, here's a straightforward, step-by-step approach for fast and fun mastery of SAT skills SAT DeMYSTiFieD takes the mystery out of studying for the SAT by walking you step-by-step through the fundamentals of the subject. Following the easy-to-use format of the books in the bestselling DeMYSTiFieD series, SAT DeMYSTiFieD helps you build the skills you need to prepare for the test. Inside you will find: Sample practice tests at the end of each of the four sections with complete answer explanations Three comprehensive practice exams Sample tests designed to match the real SAT in degree of difficulty Classroom-tested tips and strategies for mastering every question type Extra help and practice with every math topic tested on the SAT Strategies for answering all multiple-choice and constructed response math question types on the SAT
DNA Demystified
Title | DNA Demystified PDF eBook |
Author | Alan McHughen |
Publisher | Oxford University Press, USA |
Pages | 393 |
Release | 2020 |
Genre | DNA. |
ISBN | 0190092963 |
"DNA Demystified satisfies the public appetite for and curiosity about DNA and genetics ... [The author], an accomplished academic and public science advocate, brings the reader up-to-speed on what we know, what we don't, and where genetic technologies are taking us. The book begins with the basic groundwork and a brief history of DNA and genetics. Chapters then cover newsworthy topics, including DNA fingerprinting, using DNA in forensic analyses, and identifying cold-case criminals. For readers intrigued by at-home DNA tests, the text includes fascinating explorations of genetic genealogy and family tree construction--crucial for people seeking their biological ancestry. Other chapters describe genetic engineering in medicine and pharmaceuticals, and the use of those same technologies in creating the far more controversial GMOs in food and agriculture. Throughout, the book raises provocative ethical and privacy issues arising from DNA and genetic technologies"--