Winner, Bronze, 2020 Foreword Indies, Political and Social Sciences Winner, 2021 PROSE Award for Government & Politics "Deserves a place alongside George Orwell’s 'Politics and the English Language'. . . . one of the most important political books of this perilous summer."—The Washington Post "A must-read"—Salon "Highly recommended"—Jack Shafer, Politico Featured in "The Best New Books to Read This Summer" and "Lit Hub's Most Anticipated Books of 2020"—Literary Hub Historic levels of polarization, a disaffected and frustrated electorate, and widespread distrust of government, the news media, and traditional political leadership set the stage in 2016 for an unexpected, unlikely, and unprecedented presidential contest. Donald Trump’s campaign speeches and other rhetoric seemed on the surface to be simplistic, repetitive, and disorganized to many. As Demagogue for President shows, Trump’s campaign strategy was anything but simple. Political communication expert Jennifer Mercieca shows how the Trump campaign expertly used the common rhetorical techniques of a demagogue, a word with two contradictory definitions—“a leader who makes use of popular prejudices and false claims and promises in order to gain power” or “a leader championing the cause of the common people in ancient times” (Merriam-Webster, 2019). These strategies, in conjunction with post-rhetorical public relations techniques, were meant to appeal to a segment of an already distrustful electorate. It was an effective tactic. Mercieca analyzes rhetorical strategies such as argument ad hominem, argument ad baculum, argument ad populum, reification, paralipsis, and more to reveal a campaign that was morally repugnant to some but to others a brilliant appeal to American exceptionalism. By all accounts, it fundamentally changed the discourse of the American public sphere.

"Political communication expert Jennifer Mercieca shows how the Trump campaign expertly used the common rhetorical techniques of a demagogue, a word with two contradictory definitions-"a leader who makes use of popular prejudices and false claims and promises in order to gain power" or "a leader championing the cause of the common people in ancient times" (Merriam-Webster, 2019). These strategies, in conjunction with post-rhetorical public relations techniques, were meant to appeal to a segment of an already distrustful electorate"--

A Joe McCarthy chronology -- Coming alive -- Senator who? -- An ism is born -- Bully's pulpit -- Behind closed doors -- The body count -- The enablers -- Too big to bully -- The fall.

A New York Times Book Review Editor's Pick What Happens to Democracy When a Demagogue Comes to Power? "It is hard to imagine understanding the Trump presidency and its significance without reading this book.” —Bob Bauer, Former Chief Counsel to President Barack Obama What—and who—is a demagogue? How did America’s Founders envision the presidency? What should a constitutional democracy look like—and how can it be fixed when it appears to be broken? Something is definitely wrong with Donald Trump’s presidency, but what exactly? The extraordinary negative reaction to Trump’s election—by conservative intellectuals, liberals, Democrats, and global leaders alike—goes beyond ordinary partisan and policy disagreements. It reflects genuine fear about the vitality of our constitutional system. The Founders, reaching back to classical precedents, feared that their experiment in mass self-government could produce a demagogue: a charismatic ruler who would gain and hold on to power by manipulating the public rather than by advancing the public good. President Trump, who has played to the mob and attacked institutions from the judiciary to the press, appears to embody these ideas. How can we move past his rhetoric and maintain faith in our great nation? In The Demagogue’s Playbook, acclaimed legal scholar Eric A. Posner offers a blueprint for how America can prevent the rise of another demagogue and protect the features of a democracy that help it thrive—and restore national greatness, for one and all. “Cuts through the hyperbole and hysteria that often distorts assessments of our republic, particularly at this time.” —Alan Taylor, winner of the 2014 Pulitzer Prize for History

A demagogue is a tyrant who owes his initial rise to the democratic support of the masses. Huey Long, Hugo Chavez, and Moqtada al-Sadr are all clear examples of this dangerous byproduct of democracy. Demagogue takes a long view of the fight to defend democracy from within, from the brutal general Cleon in ancient Athens, the demagogues who plagued the bloody French Revolution, George W. Bush's naïve democratic experiment in Iraq, and beyond. This compelling narrative weaves stories about some of history's most fascinating figures, including Adolf Hitler, Senator Joe McCarthy, and General Douglas Macarthur, and explains how humanity's urge for liberty can give rise to dark forces that threaten that very freedom. To find the solution to democracy's demagogue problem, the book delves into the stories of four great thinkers who all personally struggled with democracy--Plato, Alexis de Tocqueville, Leo Strauss, and Hannah Arendt.

An extended analysis of how Americans imagined themselves as citizens between 1764 and 1845 Founding Fictions develops the concept of a “political fiction,” or a narrative that people tell about their own political theories, and analyzes how republican and democratic fictions positioned American citizens as either romantic heroes, tragic victims, or ironic partisans. By re-telling the stories that Americans have told themselves about citizenship, Mercieca highlights an important contradiction in American political theory and practice: that national stability and active citizen participation are perceived as fundamentally at odds.

We're all familiar by now with the ways that Donald Trump uses digital media to communicate, from the ridiculous to the terrifying. This book digs deeper into the use of those tools in politics to show how they have facilitated the rise of authoritarianism, nationalism, and right-wing ideologies around the world. Christian Fuchs here applies an updated Marxist frame, along with insights drawn from the Frankfurt School, to show the pernicious role of social media in the hands of nationalist politicians, and the ways in which it has been used to spread right-wing ideology far and wide, and make it seem like an ordinary part of contemporary political discourse. Fuchs diagnoses this problem in stark terms, but he doesn't stop there: he also lays out ways to fight it, and analyzes the prospects for pushing past capitalism and renewing the left.