Cybernetics of the Nervous system

A classic and influential work that laid the theoretical foundations for information theory and a timely text for contemporary informations theorists and practitioners. With the influential book Cybernetics, first published in 1948, Norbert Wiener laid the theoretical foundations for the multidisciplinary field of cybernetics, the study of controlling the flow of information in systems with feedback loops, be they biological, mechanical, cognitive, or social. At the core of Wiener's theory is the message (information), sent and responded to (feedback); the functionality of a machine, organism, or society depends on the quality of messages. Information corrupted by noise prevents homeostasis, or equilibrium. And yet Cybernetics is as philosophical as it is technical, with the first chapter devoted to Newtonian and Bergsonian time and the philosophical mixed with the technical throughout. This book brings the 1961 second edition back into print, with new forewords by Doug Hill and Sanjoy Mitter. Contemporary readers of Cybernetics will marvel at Wiener's prescience—his warnings against “noise,” his disdain for “hucksters” and “gadget worshipers,” and his view of the mass media as the single greatest anti-homeostatic force in society. This edition of Cybernetics gives a new generation access to a classic text.

This book, published in 1976, presents an entirely original approach to the subject of the mind-body problem, examining it in terms of the conceptual links between the physical sciences and the sciences of human behaviour. It is based on the cybernetic concepts of information and feedback and on the related concepts of thermodynamic and communication-theoretic entropy. The foundation of the approach is the theme of continuity between evolution, learning and human consciousness. The author defines life as a process of energy exchange between organism and environment, and evolution as a feedback process maintaining equilibrium between environment and reproductive group. He demonstrates that closely related feedback processes on the levels of the behaving organism and of the organism’s nervous system constitute the phenomena of learning and consciousness respectively. He analyses language as an expedient for extending human information-processing and control capacities beyond those provided by one’s own nervous system, and shows reason to be a mode of processing information in the form of concepts removed from immediate stimulus control. The last chapter touches on colour vision, pleasure and pain, intentionality, self-awareness and other subjective phenomena. Of special interest to the communication theorist and philosopher, this study is also of interest to psychologists and anyone interested in the connection between the physical and life sciences.

The Brain as a Computer, Second Edition is a 14-chapter book that outlines the principles of cybernetics in relation to behavior, from the perspective of experimental psychology and neurophysiology. This book begins by describing the main ideas of cybernetics. Subsequent chapters explore cybernetic models, with emphasis on finite automata, and particularly finite automata in logical net form, which seem especially useful to the modeling of behavior. Other chapters summarize learning theory, neurological matters, thinking, perception, and artificial intelligence.

The landmark self-help bestseller that has inspired and enhanced the lives of more than 30 million readers. In this updated edition, with a new introduction and editorial commentary by Matt Furey, president of the Psycho-Cybernetics Foundation, the original 1960 text has been annotated and amplified to make Maxwell Maltz's message even more relevant for the contemporary reader. Maltz was the first researcher and author to explain how the self-image (a term he popularized) has complete control over an individual's ability to achieve, or fail to achieve, any goal. He developed techniques for improving and managing self-image visualization, mental rehearsal and relaxation which have informed and inspired countless motivational gurus, sports psychologists, and self-help practitioners for more than sixty years. Rooted in solid science, the classic teachings in Psycho-Cybernetics continue to provide a prescription for thinking and acting that lead to life-enhancing, quantifiable results.

Only a few books stand as landmarks in social and scientific upheaval. Norbert Wiener's classic is one in that small company. Founder of the science of cybernetics—the study of the relationship between computers and the human nervous system—Wiener was widely misunderstood as one who advocated the automation of human life. As this book reveals, his vision was much more complex and interesting. He hoped that machines would release people from relentless and repetitive drudgery in order to achieve more creative pursuits. At the same time he realized the danger of dehumanizing and displacement. His book examines the implications of cybernetics for education, law, language, science, technology, as he anticipates the enormous impact—in effect, a third industrial revolution—that the computer has had on our lives.