Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business. The New York Times bestseller Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can reinvigorate their businesses and increase profits. In Custom Nation, learn: • Why customization is key to today's businesses and what does and doesn't work • How to incorporate customization in new and established businesses to make your products stand out and sell • What strategies work for the most successful and profitable custom brands Drawing on firsthand interviews with the CEOs and founders of dozens of companies specializing in customization, Custom Nation reveals how customization can make any business stand apart and generate market share, increase profit margins, and develop customer loyalty.

A photo reprint of Cobbett's radical journal.

The sacrificial meal... has assumed the most varied forms, largely as a result of the secularisation of its ends. We have it, e.g., in the 'celebration' dinner held in joyful remembrance of important family occurrences, or of important public events. We have it, again, in a form peculiar to modern civilization, in the public banquet, where it serves as the material basis for the prosecution of municipal, political or professional interests. -from "The Individual Forms of Life: Food" One of the founding fathers of the modern-day disciplines of experimental and cognitive psychology, Wilhelm Wundt, in this extraordinary work, examines the concept of ethics as a cornerstone of metaphysics, as the basis for an understanding of the universe as a whole. Translated from the second German edition of 1892, here we see all aspects of human behavior and culture-from how we eat to how, and who, we worship-as an interconnected whole, including: . "good" and "bad" . the immoral elements of myth . the gods as moral ideals . the anthropomorphic nature-myth . moral laws as religious commands . the relation of custom to law and morality . polite manners and personal deportment . the family and the tribal union . the feeling of community in nation and state . the invention of tools . the idea of civilization . and much more. OF INTEREST TO: students of psychology, readers of comparative mythology AUTHOR BIO: German psychologist WILHELM MAXIMILIAN WUNDT (1832-1920) was professor of philosophy at the University of Leipzig. He wrote numerous articles and books in the field of psychology, including the foundational Principles of Physiological Psychology (1874).