In Shakespearean Cultures, René Girard’s ideas on violence and the sacred inform an innovative analysis of contemporary Latin America. Castro Rocha proposes a new theoretical framework based upon the “poetics of emulation” and offers a groundbreaking approach to understanding the asymmetries of the modern world. Shakespearean cultures are those whose self-perception originates in the gaze of a hegemonic Other. The poetics of emulation is a strategy developed in situations of asymmetrical power relations. This strategy encompasses an array of procedures employed by artists, intellectuals, and writers situated at the less-favored side of such exchanges, whether they be cultural, political, or economic in nature. The framework developed in this book yields thought-provoking readings of canonical authors such as William Shakespeare, Gustave Flaubert, and Joseph Conrad. At the same time, it favors the insertion of Latin American authors into the comparative scope of world literature, and stages an unprecedented dialogue among European, North American, and Latin American readers of René Girard’s work.

Discusses changing interpretations of Shakespeare and his plays through the centuries, arguing that claims of his uniqueness reflect the characteristics of particular eras and critics more than Shakespeare.

From one of the world's premier Shakespeare scholars comes a magisterial new study whose premise is "that Shakespeare makes modern culture and that modern culture makes Shakespeare." Shakespeare has determined many of the ideas that we think of as "naturally" true: ideas about human character, individuality and selfhood, government, leadership, love and jealousy, men and women, youth and age. Marjorie Garber delves into ten plays to explore the interrelationships between Shakespeare and contemporary culture, from James Joyce's Ulysses to George W. Bush's reading list. From the persistence of difference in Othello to the matter of character in Hamlet to the untimeliness of youth in Romeo and Juliet, Garber discusses how these ideas have been re-imagined in modern fiction, theater, film, and the news, and in the literature of psychology, sociology, political theory, business, medicine, and law. Shakespeare and Modern Culture is a brilliant recasting of our own mental and emotional landscape as refracted through the prism of the protean Shakespeare.

In this highly entertaining study, De Sousa argues that Shakespeare reinterprets, refashions and reinscribes his alien characters - Jews, Moors, Amazons and gypsies. In this way, the dramatist questions the narrowness of a European perspective which caricatures other societies and views them with suspicion. De Sousa examines how Shakespeare defines other cultures in terms of the interplay of gender, text and habitat. Written in a provocative style, this readable book provides a wealth of fascinating information both on contemporary stage productions and on race and gender relations in early modern Europe.

Using the tools of theatre history in their investigation into the phenomenology of the performance experience, the essays here also consider the social, ideological and institutional contingencies that determine the production and reception of the living spectacle. The contributors strive to bring better understanding to Shakespeare's imaginative investment in the relationship between theatrical production and the emotional, intellectual and cultural effects of performance broadly defined in social terms.

Shakespeare and Superman? Shakespeare and The Twilight Zone? Shakespeare and romance novels? What is Shakespeare doing in modern popular culture? In the first book-length study to consider the modern 'Shakespop' phenomenon broadly, Douglas Lanier examines how our conceptions of Shakespeare's works and his cultural status have been profoundly shapes by Shakespeare's diffuse presence in such popular forms as films, comic books, TV shows, mass-market fiction, children's books, kitsch, and advertising. Shakespeare and Modern Popular Culture offers an overview of issues raised in Shakespeare's appropriation in twentieth-century popular culture, amd argues that Shakespeare's appearances in these media can be seen as a form of cultural theorizing, a means by which popular culture thinks through its relationship to high culture. Through a series of case studies, the book examines how popular culture actively constructs, contests, uses, and perpetuates Shakespeare's cultural authority.

Shakespeare is a cultural phenomenon and arguably the most renowned playwright in history. In this edited collection, Shellard and Keenan bring together a collection of essays from international scholars that examine the direct and indirect economic and cultural impact of Shakespeare in the marketplace in the UK and beyond. From the marketing of Shakespeare’s plays on and off stage, to the wider impact of Shakespeare in fields such as education, and the commercial use of Shakespeare as a brand in the advertising and tourist industries, this volume makes an important contribution to our understanding of the Shakespeare industry 400 years after his death. With a foreword from the celebrated cultural economist Bruno Frey and nine essays exploring the cultural and economic impact of Shakespeare in his own day and the present, Shakespeare’s Cultural Capital forms a unique offering to the study of cultural economics and Shakespeare.