Selling the Sea
Title | Selling the Sea PDF eBook |
Author | Bob Dickinson |
Publisher | Wiley |
Pages | 0 |
Release | 2007-04-27 |
Genre | Business & Economics |
ISBN | 9780471749189 |
An insider's view of how the cruising business operates Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship.
Cruise Ship Tourism, 2nd Edition
Title | Cruise Ship Tourism, 2nd Edition PDF eBook |
Author | Ross Dowling |
Publisher | CABI |
Pages | 623 |
Release | 2017-01-25 |
Genre | Business & Economics |
ISBN | 1780646089 |
Completely updated and revised, Cruise Ship Tourism, 2nd Edition covers the economic, social and environmental impacts of cruising, combining the latest knowledge and research to provide a comprehensive account of the subject. Despite the industry growing rapidly, there is a substantial gap in the related literature, and this book addresses the key issues for researchers, students and industry professionals. A valuable 'one-stop-shop' for those interested in cruise ships and maritime tourism, this new edition from major names in the field is also an invaluable resource for anyone concerned more widely with tourism and business development.
Cruising
Title | Cruising PDF eBook |
Author | Marc Mancini |
Publisher | Cengage Learning |
Pages | 224 |
Release | 2000 |
Genre | Business & Economics |
ISBN |
This comprehensive new guide, written in conjunction with the Cruise Lines International Association (CLIA), explains cruising in detail, the fastest growing segment of the travel industry. Chapters cover everything from who cruises and why to how to successfully market and sell cruises to the public. Detailed information is provided on cruise history, ship types, the cruise experience, where to cruise, how the industry operates, and promotional materials. The variety of activities -- including Internet activities -- found throughout reinforces concepts through practical application of learned material. Information on how to obtain Cruise Lines International Association certification is included.
Cruise Operations Management
Title | Cruise Operations Management PDF eBook |
Author | Philip Gibson |
Publisher | Routledge |
Pages | 205 |
Release | 2006-08-11 |
Genre | Business & Economics |
ISBN | 1136412778 |
Cruise Operations Management provides a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues providing a practical guide for both students and professionals alike. A user-friendly and practical guide it discusses issues such as: · The history and image of cruising · How to design a cruise and itinerary planning · Roles and responsibilities on a cruise ship · Customer service systems and passenger profiles · Managing food and drink operations onboard · Health, safety and security Cruise Operations Management presents a range of contextualised facts illustrated by a number of case studies that encourage the reader to examine the often complex circumstances that surround problems or events associated to cruise operations. The case studies are contemporary and are constructed from first hand research with a number of international cruise companies providing a real world insight into this industry. Each case study is followed by questions that are intended to illuminate issues and stimulate discussion. The structure of the book is designed so the reader can either build knowledge cumulatively for an in-depth knowledge of managerial practices and procedures onboard a cruise ship, or they can ‘dip in’ and make use of specific material and case studies for use within a more generic hospitality or tourism learning context.
Dictionary of the Cruise Industry
Title | Dictionary of the Cruise Industry PDF eBook |
Author | Giora Israel |
Publisher | Seatrade Academy |
Pages | 207 |
Release | 1999 |
Genre | Cruise lines |
ISBN | 9780905597706 |
From A. Class to Zodiac, this cruise dictionary contains the latest terms, phrases, acronyms and jargon used in the cruise and tourism industries. The Dictionary of the Cruise Industry is an authoritative and entertaining, late-night and rainy-day reading for every ship buff worth his or her (sea)salt. For more serious readers -- including those with a professional interest in all aspects of the cruise industry -- the volume seems to become the definite reference book.
Cruise Ship Squeeze
Title | Cruise Ship Squeeze PDF eBook |
Author | Ross A. Klein |
Publisher | Gabriola, B.C. : New Society Publishers |
Pages | 311 |
Release | 2005 |
Genre | History |
ISBN | 9780865715226 |
A shocking exposé of modern piracy - the Fast Food Nation of the cruise industry
Rick Steves Mediterranean Cruise Ports
Title | Rick Steves Mediterranean Cruise Ports PDF eBook |
Author | Rick Steves |
Publisher | Rick Steves |
Pages | 1388 |
Release | 2016-09-13 |
Genre | Travel |
ISBN | 1631213822 |
Set sail and dive into Europe's magnificent port cities with Rick Steves Mediterranean Cruise Ports! Inside you'll find: Rick's expert advice on making the most of your time on a cruise and fully experiencing each city, with thorough coverage of 23 ports of call Practical travel strategies including how to choose and book your cruise, adjust to life on board on the ship, and save money Self-guided walks and tours of each port city so you can hit the best sights, sample authentic cuisine, and get to know the culture, even with a short amount of time Essential logistics including step-by-step instructions for arriving at each terminal, getting into town, and finding necessary services like ATMs and pharmacies Rick's reliable tips and candid advice on how to beat the crowds, skip lines, and avoid tourist traps Helpful reference photos throughout and full-color maps of each city Useful tools like mini-phrasebooks, detailed instructions for any visa requirements, hotel and airport recommendations for cruise access cities, and what to do if you miss your ship Full list of coverage: Provence, Marseille, Toulon and the Port of La Seyne-sur-Mer, Cassis, Aix-en-Provence, Nice, Villefrance-sur-Mer, Cap Ferrat, Monaco, Cannes, Antibes, Florence, Pisa, Lucca, the Port of Livorno, Rome, the Port of Civitaveccia, Naples, Sorrento, Capri, Pompeii, Herculaneum, the Amalfi Coast, Venice, Split, Dubrovnik, Athens, the Port of Piraeus, Mykonos, Santorini, Corfu, Olympia and the Port of Katakolo, Crete and the Port of Heraklion, Rhodes, Istanbul, Ephesus, and The Port of Kusadasi Maximize your time and savor every moment in port with Rick's practical tips, thoughtful advice, and reliable expertise. Heading north? Pick up Rick Steves Scandinavian & Northern European Cruise Ports.