Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the ‘event’. Drawing on a diverse set of philosophical influences including Scotus, Spinoza, Vico, Kant, Schiller, James, Dewey, Schopenhauer, Whitehead, Bataille, Heidegger and Deleuze, the book posits a sensational, process-based, transgressive, lived and embodied approach to thinking about media, aesthetics, creativity and our interaction with advertising. Elaborating an affective account of creativity, McStay assesses creative advertising from Coke, Evian, Google, Sony, Uniqlo and Volkswagen among others, and articulates the ways in which award-winning creative advertising may increasingly be read in terms of co-production, playfulness, ecological conceptions of media, improvisation, and immersion in fields and processes of corporeal affect. Philosophically wide-ranging yet grounded in robust understanding of industry practices, the book will also be of use to scholars with an interest in aesthetics, art, design, media, performance, philosophy and those with a general interest in creativity. Andrew McStay lectures at Bangor University and is author of Digital Advertising, and The Mood of Information: A Critique of Online Behavioural Advertising and Deconstructing Privacy, the latter forthcoming in 2014.

How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.

7 Reasons Why You Must Read This Book 1. Nurtures your children’s inborn creativity for success and happiness 2. Inspires you to be a more creative parent or teacher 3. Strengthens the bond between you and your children 4. Encourages you to observe your children’s antics as a source of amusement and understanding of your children’s creativity 5. Equips you with the tools for Creative Parenting 6. Provides you with gems of creative wisdom of educationists, psychologists and other prominent personalities in YKK Quotes to Nurture Creative Children 7. Enlightens you about why the so-called problem children are unpolished diamonds in disguise in the section In Praise Of Black Sheep.

Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are. In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can. The timeless lessons revealed here can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you. Dave Trott shows you how.

A Year of Creativity demystifies what it means to be creative, showing how all of us need to exercise our creativity muscles if we are to meet the challenges of an uncertain world. If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough. We live in times of increasing complexity and ambiguity; even businesses that have themselves been major disruptors fear major new disruption themselves. In response, leaders are battening down the hatches: the more uncertain the world, the more they retreat into stale, established patterns of behaviour. This is a big mistake. The only way to secure competitive advantage is to ensure that creative thinking is driving your organization. It will enable workplace satisfaction, boost performance, and encourage new ideas throughout teams. To tackle our uncertain environment - and to win in the world of future business - we all need to get serious about creativity and the potential it can unleash. The authors of Belonging have now written A Year of Creativity, which will make creativity accessible to everyone. In 52 lessons, it explores how to be creative (either individually or in groups and teams), how to nurture creativity, and how - as a result - to redefine yourself and your career.

• Explains how creativity--or creative energy--is a life-giving force that frees the imagination, supports innovation, and awakens unique ways of thinking and feeling that can transform your life • Explores how to use spirit journeying and ceremony alongside experiential shamanic exercises to release creativity-blocking patterns, reprogram the subconscious, engage the “right brain,” boost imagination, and overcome anxiety and other destructive emotions • Provides suggestions for when your creative energy is at a low tide In this step-by-step practical guide to enhancing creative energy, Evelyn Rysdyk explains, from the shamanic perspective, how creativity--or creative energy--is a life-giving force that frees the imagination, supports innovation, and awakens unique ways of thinking and feeling that can transform your life. She explores how to use the shamanic technologies of spirit journeying and ceremony alongside experiential shamanic exercises to release creativity-blocking patterns, reprogram the subconscious, engage the “right brain,” boost imagination, overcome anxiety and destructive emotions, and become much more creative in daily life. Examining creative energy as a natural phenomenon similar to the tides, the author provides suggestions for when your creative energy is at a low tide as well as offering shamanic techniques for dealing with insecurities related to your creative pursuits and overcoming dysfunctional subconscious perceptions. Presenting a wealth of experiential exercises, rituals, and shamanic principles, this guide gives you the keys to unlock your own creative birthright.