In today's world where an organization's prospect has access to more information about the industry, key firms within that industry, and customer testimonials of those using products and services from companies in the industry, how can any organization stand out? In some industries, buyers have conducted 75 percent of their research on the Internet prior to talking to any firms to make their purchasing decisions. How do you make sure that you are not only at the table, but have a strong seat at it? It's simple. Two words: "thought leadership." With the changing environment that the Internet and social media is bringing about, it's not as much about the global organization, but the individual experts turned thought leaders in the organizations whose names you associate with expertise in their respective niches. These thought leaders are being helped by their organizations to crowdsource books and eBooks, write articles, blog, tweet, speak at conferences and webinars, as well as to get quoted in traditional media on events and trends in the marketplace. Through them, the organizations' messages are being amplified in the marketplace. "#CREATING THOUGHT LEADERS tweet Book01" helps the experts inside organizations think about and act on becoming thought leaders. Sections of the book include: why organizations should do it, what does it take, who else has made the transition, benefits they will receive, how they need to craft and define their message, and what H.E.L.P. they need to get to get to the next level. If you are tapped by your organization to be a thought leader or are considering just diving in and taking the lead yourself, this book is for you. This aha from the beginning of the book should appeal to the organization: "Prospects making purchasing decisions are looking for thought leaders in their space to learn from before taking action" (#54). The last aha of this book should appeal to the expert: "Being a thought leader is one of the most rewarding positions to be in life. Why not work to make it yours!" (#140). You owe it to yourself to pick up and read this book ... more than once! "#CREATING THOUGHT LEADERS tweet Book01" by "Mitchell Levy " is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

Discover the secret to being a great boss with #GREAT BOSSES tweet: 140 Bite-Sized Proven Ideas for Being Each Employee’s Great Boss. Written by S. Chris Edmonds, CEO and founder of The Purposeful Culture Group, #GREAT BOSSES tweet provides readers with the insight they need to build effective professional relationships with employees and inspire a productive and creative work environment. Being an effective boss is more than just meeting deadlines and raising profits. A great boss entails building strong relationships with employees and laying the groundwork for a professional environment that inspires growth and creativity. Whether it’s through setting clear goals or through establishing well-defined citizenship standards, #GREAT BOSSES tweet aims to share Edmonds’ insights on the qualities of good professional leadership and proper employee engagement. After years of professional experience as a leadership expert, S. Chris Edmonds has built a tried and tested managerial philosophy around valuing people as much as profits and shareholder return. The result is more lucrative long term results in work productivity and overall job satisfaction. At a time when employees are only as good as the bosses that lead them, #GREAT BOSSES tweet aspires to raise the bar in the way bosses deal with the teams they lead. This book shares the necessary tools you need to improve relationships with team members, inspire professional growth and attract and retain new talent. Readers will be able to relate to #GREAT BOSSES tweet by reflecting on their own great bosses. By harnessing personal experiences alongside Edmonds key insights, readers will be able to better understand the practices of a great boss, particularly in the areas of growth, relationships, excellence, accountability, and teamwork. #GREAT BOSSES tweet outlines the mindset necessary to become an effective manager, an inspiring leader, and a great boss. #GREAT BOSSES tweet is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

After the ivory tower existence of college comes the hard reality of "real life." Although the economy is steadily curving upwards, many college graduates still have to face the reality that their efforts over the past four years may not readily result in the payoff of a lucrative job. To put it bluntly, many new graduates today find themselves newly unemployed For those that fall under this category, who are walking out into the real world for the first time, help in the form of a realistic and supportive guidebook is at hand. '#AFTER COLLEGE tweet' provides pointers for moving forward in just such a situation. It shows recent graduates how to reconcile the reality of their situations with the promise of the jobs they expected after attending four-year universities. Written by college graduates who are trying to find their place in the world themselves, the book clearly demonstrates a firm grasp on the truths of life after college and what must be done to preserve balance in a time of uncertainty. As the authors point out, a fundamental difference between college life and life after college is that the latter is devoid of a straight, well-laid-out path. One has to find one's own way. Money is often a constraint, especially if there are substantial student loans to repay. Extensive job searching can be hard on the mind and self-esteem. Many rules that applied in college no longer hold. Maintaining a balance in this new environment is not easy. Most importantly, young college graduates out in the workplace are seen as adults, and not cushioned as they were in college. The authors are keenly aware that an important part of adulthood after graduation is being able to find pride and self-confidence as well as an understanding of self. With empathy, perspective, and a sense of humor, the authors of #AFTER COLLEGE tweet help young adults sail through this challenging period of their lives. '#AFTER COLLEGE tweet' is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

Strategic pricing is a game-changing process for business-to-business pricing in today’s highly competitive global markets.

It continues to have a significant, positive impact on the profitability of companies that have embraced and employed it effectively. It is not unusual for companies to increase their bottom line by two to three points or more within the first two years after implementation. After all, what company doesn’t want to add another three hundred thousand dollars to the bottom line for every ten million dollars in sales? And the real win is that these companies are also growing their businesses and improving customer satisfaction at the same time.

#B2B Strategic Pricing tweet Book01: Game-Changing Pricing Strategies for Manufacturing and Service Companies aims to provide business managers and marketing executives with that exact same advantage by arming them with the understanding of effective strategic pricing. This book, written by strategic-pricing specialist and ProfitSmart Solutions LLC founder Bob Bonacorsi, was designed to deliver practical yet comprehensive insights into the why, how, and who of successful strategic pricing. It was also written to help managers and marketers effectively implement and integrate the strategic-pricing process into their own organization.

Bob consolidates more than twenty years of marketing, product development, operations management, and business process experience. Having held a variety of leadership positions himself, Bob has gained key insight into the importance of pricing, an insight that many other business leaders have missed out on. In #B2B Strategic Pricing tweet, Bob aims to share that insight.

Readers will discover why pricing is the most important profit driver and how strategic pricing is absolutely critical in optimizing prices. It outlines the basic steps on implementing and integrating strategic pricing into their business and how exactly strategic pricing can increase their customers’ satisfaction. It provides the insight to prevent the “cowboying” of prices that increase sales volume but damage profit margins.

This book was written as a concise and easy-to-read marketing book that breaks down the complex ideas behind strategic pricing and it delivers in one straightforward, no-frills, but highly-effective, package.

#B2B STRATEGIC PRICING tweet is part of the THiNKaha series whose slim and handy books contain 140 well thought-out quotes (tweets/ahas). Increase your influence by picking up the THiNKaha app and easily share Bob’s quotes on twitter, Facebook, LinkedIn, and Google+.

If you are under high pressure to develop and publish content quickly in order to reach your customers and prospects, you must read this book. As a digital marketer, you are told to develop blogs, wikis, podcasts, webcasts, YouTube videos--the list goes on. But have you stopped to ask: Why? What purpose does this content serve? How does this content fit in with my overall marketing strategy? How does marketing change with social media? What can content marketing do for my business? How do I reach prospects and customers by providing valuable content? Get answers to all of these questions and more in '#CONTENT MARKETING tweet Book01' by ClickDocuments Co-Founder Ambal Balakrishnan. Based on more than a decade of experience in engineering, program management, business development, and strategy and marketing, Balakrishnan's collection of 140 bite-sized lessons will help you learn how to successfully navigate the world of content marketing and create compelling content that your customers and prospects will love. This is a book that you can read again and again. It's Twitter-style format means you only have to spend a little of your time in order to gain a lot of insight. Read one or two tweets a day, or read the entire book in one sitting in thirty minutes or less. And then revisit its pages again and again to revive and relearn the important concepts you need to know to effectively and successfully create and market your content. '#CONTENT MARKETING tweet Book01' is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

Thought leaders advance the marketplace of ideas by proposing actionable, commercially relevant, research-backed, "new points" of view. They engage in and showcase innovative thinking as opposed to churning out product-focused, brand-centric white papers, or "curated" content that mimics others' ideas. But while individual thought leaders are in plentiful supply (at least, those who self-identify as such), many organizations struggle to establish their thought leadership approach. If you recognize the importance of differentiating yourself to clients by offering compelling points of view that are intriguing, innovative, inspiring-and wholly relevant to "them"-this book is for you. Authors "Dr. Liz Alexander" and "Craig Badings," who have more than 50 years of consulting experience between them, have devised a series of questions that will provoke you to consider all the elements necessary to execute a successful organizational thought leadership campaign. The authors have done the preliminary thinking for you so that your organization can better leverage your value in your industry. This book takes a different approach to many who see thought leadership as part of a short-term product marketing, advertising, or PR strategy. It will ensure that you embed thought leadership across the entire organization and centralize it as part of your client-centric culture. Many organizations are squandering time, money, and effort on initiatives that do not move the needle in terms of establishing a differentiated brand identity, deep trust, and loyal followership. Arm yourself with this small yet immensely powerful book and that will no longer be something you have to worry about. "#THOUGHT LEADERSHIP tweet" is part of the THiNKaha series whose slim, easy-to-read-and-absorb books contain 140 thought-provoking and actionable quotes (tweets/ahas).

Success in high school does not necessarily translate into success at college. Entering college marks the transition to adulthood, which is why decisions made during the freshman year at college tend to impact the rest of a student's college experience-and the rest of life. So how do students ensure that they survive and thrive in college? The bite-sized, common-sense, direct-to-action ideas in "#STUDENT SUCCESS tweet" will set entering freshman-and all college students-on the path to college success. This unique book will help students develop the tools, skills, and habits that are the prerequisites for success in college and in future careers. Authors "Marie B. Highby" and "Julia C. Schmitt" are ideally situated to share wisdom and ideas on the college experience. Marie, leadership coach and college instructor, brings to the book her first-hand experience working with students at San Jose State University. Julia, a recent Stanford grad as well as an environmental consultant and entrepreneur, brings the perspective of her own college experience along with the insights she's developed in her networking with current college students as well as other recent alums. Among many other things, readers of "#STUDENT SUCCESS tweet" will learn to plan their college careers proactively, establish healthy social networks, find the balance between life, class, and work, handle universal issues like emotional stress and homesickness, and navigate the way to be successful college graduates, learning lessons for life. "#STUDENT SUCCESS tweet" walks new college students through the big-picture life issues as well as the mundane yet unavoidable details associated with university life, all in a format that fits busy student schedules. Each tweet can be read in an instant-between classes, during a study break-and over time forms an "aha" moment to reflect upon and put into practice. This is the perfect quick guide to college for a time-crunched freshman, as well as a book containing sound advice for any young person. "#STUDENT SUCCESS tweet"is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotations (tweets/ahas).