Creating and dominating a brand new market is the Holy Grail for business owners and managers. Having no competition means that you can make and survive mistakes, attract and keep top talent, and price to market rather than to competitive pressure. What's more, when you prove that your're a market visionary, you can expect increased profits and higher stock prices to reward your efforts. And you'll enjoy the excitement and satisfaction -- the sheer fun -- of creating something new. But for every new market success, there are countless enterprises that burn millions of dollars trying and failing to create a viable market. How can companies avoid such failures? Creating and Dominating New Markets gives you a blueprint for doing just that. Packed with specific applications and ideas, this breakthrough book shows you how to emulate the remarkable triumphs of savvy companies like Microsoft, FedEx, and Palm. It recounts the fascinating stories behind market-creating companies like Daimler at the turn of the century and America Online at the dawn of the Internet age. The book explains how to formulate a plan for market domination, first by tackling basics -- like what factors all successful new market ventures have in common -- and then by exploring how to determine the right niche to target.

The former director of communications at Harley-Davidson and one of the most sought-after speakers in the world reveals his exhilarating, innovative approach to creating customer loyalty and marketplace dominance. Ken Schmidt is a wanted man. His role in transforming Harley-Davidson Motor Company—one of the most celebrated corporate success stories in history—led business leaders all over the world to seek his guidance. After all, how many companies can get their customers to tattoo their logo on their arms? After having worked with more than one thousand companies worldwide, Schmidt is ready to share the secrets that spurred Harley-Davidson’s remarkable turnaround. An avid motorcycle enthusiast, Schmidt harnessed his passion for riding to create his famed Noise Cubed Trilogy—the three questions he asks every one of his clients. They assess a company’s positioning, competitiveness, and reputation, and are the key ingredients for any successful corporation: What do the customers your business served yesterday say about your business when they’re talking about you to prospective customers? What do you want them to say? What are you doing to get them to say it? In Make Some Noise, Schmidt shares his full-throttle approach for businesses and individuals alike. Anyone looking to become more competitive and grow customer loyalty can learn from the case studies and experiences he shares. From a nondescript heavy construction company, to the most high-end “luxury” gas station in America, to Apple, and to his own personal landscaper, Schmidt illustrates how the answers to his trio of questions will yield a course of action to stand out in today’s marketplace.

Remember the company that branded themselves medium-ly? Of course you don't. You remember brands you love, and brands you hate. And that's it. A brand is not predicated on a logo, not on marketing strategy or even advertising placement. True, digital brand strategy begins and ends with an emotional connection. DEFINITION "Brand Dominance" (n.) When such a strong emotional connection is created, that not only does an audience refer their peers, but also rallies behind the brand in pursuit of the brand's own growth. This book was born from a decade of the author's experience running ad agencies, executing revolutionary identity designs for 100's of digital entrepreneurs and Fortune 500 companies, and the trials and tribulations developing and growing his own personal brand and social audience. There were plenty of ups and even more downs...but always a lesson. Those lessons are shared in this book and woven to create a comprehensive guide on the do's and don'ts growing a digital audience and creating a "Disruptive Social Brand".

Attending a controversial literary mystery night class taught by a professor who has been convicted of murder, Alex Shipley unravels an elaborate literary hoax that acquits the teacher, only for her to be targeted years later by a determined killer.

Artist secrets revealed, step by step instructions Libby Fellerhoff, North Light Magazine. Mar. 2001.

Unveil the shadowy arts of influence with "The Subliminal Psychology & Psychological Domination Bible" by Michael Pace. This compelling 2-in-1 tome beckons you into the enigmatic world of mind control and alpha dominance, a realm where the hidden forces of persuasion shape destinies and command silent power. "Subliminal Psychology 101" offers a clandestine tour through the psychological undercurrents that govern human behavior. Here, you will master the craft of planting indelible thoughts and guiding actions without leaving a trace. This book isn't just a lesson; it's an arsenal of covert techniques that will elevate your influence in the workplace, in love, and in life's many battlegrounds. When you turn to "Psychological Domination 101," you will awaken the alpha within. No longer will you watch from the shadows as others lead. You'll learn the dark allure of commanding respect with mere presence, bending wills with your words, and securing your status at the pinnacle of the social hierarchy. Together, these volumes are not just books—they are a manifesto for the modern-day Machiavelli, a passport to a world where power plays are made with the subtlety of a whisper, and authority is seized with the certainty of a command. Embrace the thrilling ascent to dominance with "The Subliminal Psychology & Psychological Domination Bible," and leave the ordinary behind.

Calls for a "consilient" or "vertically integrated" approach to the study of human mind and culture have, for the most part, been received by scholars in the humanities with either indifference or hostility. One reason for this is that consilience has often been framed as bringing the study of humanistic issues into line with the study of non-human phenomena, rather than as something to which humanists and scientists contribute equally. The other major reason that consilience has yet to catch on in the humanities is a dearth of compelling examples of the benefits of adopting a consilient approach. Creating Consilience is the product of a workshop that brought together internationally-renowned scholars from a variety of fields to address both of these issues. It includes representative pieces from workshop speakers and participants that examine how adopting such a consilient stance -- informed by cognitive science and grounded in evolutionary theory -- would concretely impact specific topics in the humanities, examining each topic in a manner that not only cuts across the humanities-natural science divide, but also across individual humanistic disciplines. By taking seriously the fact that science-humanities integration is a two-way exchange, this volume takes a new approach to bridging the cultures of science and the humanities. The editors and contributors formulate how to develop a new shared framework of consilience beyond mere interdisciplinarity, in a way that both sides can accept.