As the title makes clear, this book is about the design and delivery of service experiences. This includes the design of installations, facilities, technologies and scripts used in the staging of such experiences. It introduces the reader to many fundamental notions in service operations, from positioning to execution, with much attention paid to human experiences such as those of customers and service workers; be they performing simple repetitive tasks or complex mental tasks. The subject is treated in an user-friendly manner with a storytelling context, focusing initially on every day services (coffee shops, fast food, supermarkets) and then moving on to complex services (lawyers, physicians, engineers, accountants). Contrary to popular hype, not all service experiences are meant to be memorable. If all you need is a cup of coffee and this is done quickly, effortlessly, and painlessly, that’s good. If there’s a little plus along the way, that’s better: you’ll make a mental note that this is a good place to stop next time you are in the area. In an age of exponential technological change, service delivery processes are changing quickly and service industries are being creatively destroyed. You want to be the disruptor, willing to disrupt a large part of your actual income streams. The ability to maintain differentiation rests largely on an in-depth understanding of the service experience and operational excellence. The future belongs to the fastest learner. Intuition is only part of the story.

If you believe that all students should have opportunities to write in genres of their choice but aren't sure how, Matt Glover is here to help. In Craft and Process Studies, Matt makes a compelling case for raising student engagement and writing quality by allowing students to choose the genre they want to write in. Then he shows you how with 17 possible units, divided into craft and process studies, that teach important writing skills while also providing opportunities for choice of genre. Matt uses a predictable structure for each unit that includes suggestions for: - applicable grade ranges - time of year to try - key unit goals and questions - mentor texts - minilesson topics - conferring goals. With key teaching points, ideas for how to fit the units into your existing curriculum, and strategies to overcome common roadblocks, Matt gives you all the specific how-to's for implementing the studies even in school settings where writing units are already set. And with 40 classroom videos, you'll see the power of this work in action.