Learn the secrets that HTML email pros use to create effective emails that work well in every single email client! Emails are part of almost every web project, from password reset to order confirmations to marketing emails. Yet coding HTML emails is dreaded among even the most experienced web developers as they can be tricky, given the multiple quirks of different email clients. This short book explains modern HTML email best practices, from how to deal with multiple email clients, to adding interactivity (yes you can do that!), to accessibility, and more. We'll finish with a complete case study: a redesign of SitePoint's very own email newsletter. Stop worrying about HTML email and learn to love the craft!

Learn the secrets that HTML email pros use to create effective emails that work well in every single email client! Emails are part of almost every web project, from password reset to order confirmations to marketing emails. Yet coding HTML emails is dreaded among even the most experienced web developers as they can be tricky, given the multiple quirks of different email clients. This short book explains modern HTML email best practices, from how to deal with multiple email clients, to adding interactivity (yes you can do that!), to accessibility, and more. We'll finish with a complete case study: a redesign of SitePoint's very own email newsletter. Stop worrying about HTML email and learn to love the craft!

Despite using them every day, most software engineers know little about how programming languages are designed and implemented. For many, their only experience with that corner of computer science was a terrifying "compilers" class that they suffered through in undergrad and tried to blot from their memory as soon as they had scribbled their last NFA to DFA conversion on the final exam. That fearsome reputation belies a field that is rich with useful techniques and not so difficult as some of its practitioners might have you believe. A better understanding of how programming languages are built will make you a stronger software engineer and teach you concepts and data structures you'll use the rest of your coding days. You might even have fun. This book teaches you everything you need to know to implement a full-featured, efficient scripting language. You'll learn both high-level concepts around parsing and semantics and gritty details like bytecode representation and garbage collection. Your brain will light up with new ideas, and your hands will get dirty and calloused. Starting from main(), you will build a language that features rich syntax, dynamic typing, garbage collection, lexical scope, first-class functions, closures, classes, and inheritance. All packed into a few thousand lines of clean, fast code that you thoroughly understand because you wrote each one yourself.

Despite its professed death, email remains one of the most valuable marketing channels. It is also one of the most challenging digital mediums. Between permissions, unsubscribes, email design, and buggy email clients, there are seemingly endless hurdles between the modern marketer and a successful campaign. Modern HTML Email is an introduction to the world of email marketing and design which teaches you how to overcome these hurdles and make your email campaigns better. It dives into the theory behind email marketing, guides you through designing and coding a responsive email template, and shows you how to use testing and tracking tools to improve your future campaigns. This revised and extended second edition includes additional information on permissions and legal considerations, more commentary on how to be successful in email marketing, entirely revised code examples, and even more resources for improving your skills."

Get ready to see Rails as you've never seen it before. Learn how to extend the framework, change its behavior, and replace whole components to bend it to your will. Eight different test-driven tutorials will help you understand Rails' inner workings and prepare you to tackle complicated projects with solutions that are well-tested, modular, and easy to maintain. This second edition of the bestselling Crafting Rails Applications has been updated to Rails 4 and discusses new topics such as streaming, mountable engines, and thread safety. Rails is one of the most extensible frameworks out there. This pioneering book deep-dives into the Rails plugin APIs and shows you, the intermediate Rails developer, how to use them to write better web applications and make your day-to-day work with Rails more productive. Rails Core developer Jose Valim guides you through eight different tutorials, each using test-driven development to build a new Rails plugin or application that solves common problems with these APIs. You'll learn how the Rails rendering stack works and customize it to read templates from the database while you discover how to mimic Active Record behavior, such as validations, in any other object. You'll find out how Rails integrates with Rack, the different ways to stream data from your web application, and how to mix Rails engines and Sinatra applications into your Rails apps, so you can choose the most appropriate tool for the job. In addition, you'll improve your productivity by customizing generators and responders. This book will help you understand Rails' inner workings, including generators, template handlers, internationalization, routing, and responders. With the knowledge you'll gain, you'll create well-tested, modular, and robust solutions for your next project.

"In Crafting Your Message: Tips and Tricks for Educators to Deliver Perfect Presentations, author Tammy Heflebower utilizes her extensive knowledge of presenting, accumulated over two decades, to create a book that provides all of the tools necessary to become a master of the art of presentation. The author conceives of effective presentation as a process, and has utilized her decades of experience in the construction of this process. As such, this book takes readers through that process and gives them an in-depth look at each step. Readers will begin by learning the most effective methods of planning and researching a presentation and finish with the post-presentation feedback process. Each step of the way, readers will learn powerful new techniques and strategies that will assist them in taking their presentation prowess to the next level. Through this book, readers will discover presenting as a skill and learn all of the tools necessary to become perfect presenters"--

Got fur balls? Are your favorite sweaters covered with cat hair? Do you love to make quirky and one-of-a-kind crafting projects? If so, then it’s time to throw away your lint roller and curl up with your kitty! Crafting with Cat Hair shows readers how to transform stray clumps of fur into soft and adorable handicrafts. From kitty tote bags and finger puppets to fluffy cat toys, picture frames, and more, these projects are cat-friendly, eco-friendly, and require no special equipment or training. You can make most of these projects in under an hour—with a little help, of course, from your feline friends!