Learn all about the history of psychology, the theories that shaped society and the experiments that changed the world - with biographies of the most influential psychologists of our times and insight into fascinating psychological phenomena, such as the Freudian Slip and False Memory. Find out how you can use psychology to feel happier, manage anger, tell when someone is lying, encourage someone to stop smoking, improve your memory and much more. This extensive guide is perfect for anyone who wants to understand the inner workings of the human mind.

Reviews subjects on the test, offers tips on test-taking strategies, and includes two full-length practice exams with answers and explanations.

Reviews of every exam topic; 2 full-length practice tests with detailed explanations.

Reviews subjects on the test, offers tips on test-taking strategies, and includes two full-length practice exams with answers and explanations.

Provides sample questions and study strategies for taking the psychology subject test of the GRE.

The unique contribution of Cracking the Code is its spotlight on how the knowledge of consumer psychology principles can be used to improve managerial decision making and organizational performance. Research on consumer behavior typically has a narrow focus and does not offer reliable and practical direction for marketers. Taken collectively, however, the conclusions of research streams can provide valuable information from which managers can base their decisions. The contributing authors of Cracking the Code offer a set of rules for managerial action that has been distilled from reviews of research areas in which they are experts. The book contains systematic, prescriptive advice based on state-of-the-art knowledge from multiple research lines regarding how consumers think and choose. The chapters cover fundamental topics such as new product management, marketing mix strategy, marketing communications and advertising, social media, and experiential marketing.

Make sure you’re studying with the most up-to-date prep materials! Look for the newest edition of this title, Princeton Review AP Psychology Premium Prep, 2021 (ISBN: 9780525569633, on-sale August 2020). Publisher's Note: Products purchased from third-party sellers are not guaranteed by the publisher for quality or authenticity, and may not include access to online tests or materials included with the original product.