The research extended to the suppliers (auto-component manufacturers) responsibility towards the environment. The statistical tools used for this section were Chi-square (Cross-tab) and Logistic Regression with the attributes of corporate governance, product design, green procurement, environmentally friendly manufacturing, green packaging, waste management, and green inspection was used to measure their environmental responsibility

The book comprises six chapters. The first chapter (Introduction) gives an overview of various environmental issues of the world with special reference to the auto industry. It points out the environmental responsibility of four stakeholders of the auto industry. The stakeholder's role and responsibility to protect the environment are discussed briefly followed by the major standards implemented and practiced in the US, European Union, and India. The scope and need for the study were also listed along with the objectives of the study.The second chapter (Review of Literature) deals with the past literature reviewed for this study. It gives an outline of the global and Indian auto industry. The major International Environmental Standards were compared to understand the position of Indian Environmental Standards regarding the automobile sector. The articles related to the concepts were reviewed and given under various heads based on the type of stakeholder.The third chapter (Conceptual Framework & Methodology) starts with the conceptual framework of this study and the hypothesis framed for testing. It lists out the sources and used to mobilize the relevant data. After the data collection, the reliability and normality of the data were checked with Skewness and Kurtosis. Further, the data was consolidated and analyzed by applying the appropriate statistical method. The relevance of the tools and the methodology of calculation are explained briefly in this chapter.The fourth chapter (Results & Discussions) is classified into four heads. The first section elucidates the passenger car user's, personal and car profile. Their environmental responsibility was measured with the help of understanding their awareness level, attitude, and driving behavior of passenger car user and also identifies the factors influence to buy a car. The second section is on auto component manufacturer's (suppliers) profiling the study identified the factors influenced them to have green practices in their organization. The third section is on the auto manufacturers (auto-assemblers) who assemble all the components into the finished product. Descriptive information on various Environmental Management Systems practiced by the assemblers towards the production of the eco-friendly car is analyzed and discussed. The fourth section deals with the auto dismantlers (Auto-Disposal) who dispose of the vehicle at the end of its life. It gives a picture of the components recovered during their process and the materials reused, recycled.Chapter five (Summary of the Study) discusses the major findings of the study with respect to each stakeholder's perspective and suitable suggestions were also given accordingly. The sixth chapter (Conclusion) concluded with the contribution made by the study towards the environmental responsibility of the select stakeholders and has come out with the areas and scope for the future study.

In the field of Corporate Social Responsibility (CSR) and sustainability, a profound challenge emerges — the intersection of traditional practices with the relentless march of technology. Companies face a pressing dilemma as they navigate mandatory and voluntary CSR requirements, grapple with stakeholder demands, and strive for transparency in a digitally-driven era. The relationship between technology and CSR has become a pivotal concern, affecting compliance, monitoring, reporting, and ultimately, the very fabric of corporate reputation. This challenge calls for a nuanced understanding, and it is precisely this void that the book, Technology-Driven Evolution of the Corporate Social Responsibility Ecosystem, aims to fill. The central predicament lies in the dynamic evolution of CSR practices against the backdrop of technological advancements. As companies seek to balance mandatory and voluntary CSR initiatives, the landscape is fraught with complexities. Stakeholders, armed with technology, demand accountability, and transparency, pressuring companies to adapt swiftly. The challenge extends to the need for effective reporting, maintaining social legitimacy, and navigating the intricacies of CSR governance in a rapidly digitizing world. The traditional norms of CSR are being reshaped, requiring businesses to not only comprehend but also harness technology to align with societal expectations and environmental imperatives.

This new volume takes an in-depth look at the post-COVID tourism and hospitality scenario and how the industry has adapted to the new normal. With chapters from authors from over a dozen countries, the book shares information and experiences on how diverse hospitality and tourism sectors are navigating the post-COVID era. The book offers analyses of post-COVID trends in the travel, tourism, and hospitality sector along with case studies and COVID tourism recovery strategies. It discusses post-COVID safety protocols, sustainable tourism practices, post-COVID-19 public policies for tourism, and more. Specific tourism and hospitality sectors are also considered, including wine tourism, MICE (meetings, incentives, conferences, and exhibitions) tourism, regional tourism, food delivery services, and others. The book also explores innovations and digital solutions for tourism and hospitality in the COVID-19 pandemic.

Senior Citizens' Perceptions On E-Banking Services presents the evolution of banking, the influence of information and communication technologies on banking and its products, and the quintessential role played by computer science in fulfilling banks' marketing objective of servicing senior customers at a lower cost, reaping more profits. It also highlights the use of advanced statistics and computer science to measure, mitigate and manage various risks associated with banks' business with its customers and other banks. In addition, the book reveals the growing influence of customer relationship management and data mining in tackling various marketing-related problems and fraud detection problems in the banking industry. Over recent years there has been a lack of a comprehensive and accessible textbook that deals with the broad spectrum of banking issues. This book will be insightful for students, academicians, and banking professionals.

Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as well as point-of-sale actions. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing provides strategies for approaching customers through their senses to better formulate effective sensory tactics. It strengthens the research in communicating brand image, enhancing brand recognition, generating brand loyalty, and increasing brand appeal through sensory marketing. Covering topics such as customer engagement, brand experience, and service quality, this premier reference source is an indispensable resource for business leaders and executives, marketing professionals, brand specialists, students and faculty of higher education, librarians, researchers, and academicians.

Agri-Food 4.0: Innovations, Challenges and Strategies addresses new research on digital technologies in the Agri-Food industry, including smart packaging, smart warehousing, effective inventory control, blockchain technology, artificial intelligence, and other Industry 4.0 concepts.