Controversies in Competitive Intelligence

Controversies in Competitive Intelligence
Title Controversies in Competitive Intelligence PDF eBook
Author Craig S. Fleisher
Publisher Bloomsbury Publishing USA
Pages 346
Release 2003-02-28
Genre Business & Economics
ISBN 0313053677

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Chosen for their clear, direct relevance to scholars and practitioners in the volatile field of competitive intelligence, the 24 issues evaluated here represent the cutting edge of CI's most pressing concerns. Current, scholarly, pragmatic, and among the first of its kind, this book presents the heart of the field in a way that even the relatively uninitiated can grasp and quickly apply. The authors cover the latest technological advances and their relation to the tools most valued by CI professionals. They also show that despite its enormous range of possibilities, CI has limits. Navigating the ever-changing organizational and marketplace environments is difficult. A key debate involves what should and shouldn't be done to maximize the beneficial power of CI. Fleisher, Blenkhorn, and the book's contributors present the crucial points of this debate. This book is perfect for practitioners seeking guidance, but also as a supplemental text for students in such courses as marketing strategy and planning, business-to-business marketing, and competitive intelligence itself.

Managing Frontiers in Competitive Intelligence

Managing Frontiers in Competitive Intelligence
Title Managing Frontiers in Competitive Intelligence PDF eBook
Author Craig S. Fleisher
Publisher Praeger
Pages 0
Release 2001
Genre Business & Economics
ISBN 1567203841

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Annotation Examines what's new and what's coming in the tools and techniques of competitive intelligence.

Competitive Intelligence Advantage

Competitive Intelligence Advantage
Title Competitive Intelligence Advantage PDF eBook
Author Seena Sharp
Publisher John Wiley & Sons
Pages 304
Release 2009-10-19
Genre Business & Economics
ISBN 0470293179

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A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today's businesses. CI is critical for making smarter business decisions and reducing risks when formulating strategies, leading to more profits and fewer mistakes. This is a practical guide that explains what CI is, why data is not intelligence, why competitor intelligence is a weak sibling to competitive intelligence, when to use it, how to find the most useful information and turn it into actual intelligence, and how to present findings in the most convincing manner. Importantly, Sharp argues that businesses would benefit from shifting their perspective on CI from viewing it as a cost to viewing it as an investment that saves money and provides immediate value. Author Seena Sharp is a noted CI expert who established Sharp Market Intelligence in 1979 Addresses all the most common myths and misconceptions about CI Includes more than sixty examples of when to use CI Completely explains the ins and outs of CI, and why your company will act faster and more aggressively with CI Competitive intelligence is a management tool that is misunderstood and underestimated, yet results in numerous benefits. If you are a senior level executive or operate a business-and you aren't tapping the power of CI to improve your decision making-you are missing a potent advantage.

Competitive Intelligence and Decision Problems

Competitive Intelligence and Decision Problems
Title Competitive Intelligence and Decision Problems PDF eBook
Author Amos David
Publisher John Wiley & Sons
Pages 373
Release 2013-01-09
Genre Computers
ISBN 1118586425

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The development of a research, teaching, or application of competitive (economic) intelligence requires a strategic and transverse vision in regards to related issues. It is essential to integrate the role of culture when interpreting results, either from the training of a specialist or in respect to a country or region. The authors of this book, members of an expert group supported by the CNRS in France, bring all of their talents together to create a comprehensive book that does just this and more.

Business and Competitive Analysis

Business and Competitive Analysis
Title Business and Competitive Analysis PDF eBook
Author Craig S. Fleisher
Publisher Pearson Education
Pages 625
Release 2015
Genre Business & Economics
ISBN 0133086402

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This generation's definitive guide to business and competitive analysis has now been thoroughly updated with additional methods, applications and examples. Like the first edition, Business and Competitive Analysis, Second Edition helps you transform data into actionable insights and recommendations that enterprise decision makers cannot and will not ignore. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the process and context of business and competitive analysis: how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the right tools for each assignment. The authors then present dozens of today's most valuable analysis methods. They cover "classic" techniques, such as McKinsey 7S and industry analysis, as well as emerging techniques from multiple disciplines: economics, corporate finance, sociology, anthropology, and the intelligence and futurist communities. For each, they present clear descriptions, background context, strategic rationales, strengths, weaknesses, step-by-step instructions, and references. The result is a book you can rely on to meet any analysis challenge, no matter how complex or novel.

Modeling and Computation in Engineering II

Modeling and Computation in Engineering II
Title Modeling and Computation in Engineering II PDF eBook
Author Liquan Xie
Publisher CRC Press
Pages 352
Release 2013-05-21
Genre Technology & Engineering
ISBN 1315884917

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Modeling and Computation in Engineering II (CMCE 2013, Hong Kong, 22-23 June 2013) includes 50 contributions on modeling and simulation technology, which were presented at the 2nd SREE Conference on Modeling and Computation in Engineering (CMCE 2013) and the 3rd SREE Workshop on Applied Mechanics and Civil Engineering (AMCE 2013), both held in Hong

Global Marketing Management

Global Marketing Management
Title Global Marketing Management PDF eBook
Author Kiefer Lee
Publisher Oxford University Press
Pages 605
Release 2012-03-29
Genre Business & Economics
ISBN 0199609705

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'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.