The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.

Keeping pace with the rapidly evolving field of sport management, Contemporary Sport Management, the authoritative introductory text in the field, returns with a thoroughly updated seventh edition. Over 50 contributors with a diverse array of cultural and educational backgrounds deliver a complete and contemporary overview of the field, presented in full color for a visually engaging read. With a simplified structure to reflect current demands of the profession and addressing all the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA), Contemporary Sport Management, Seventh Edition With HKPropel Access, is organized into three parts. Part I, Introduction to Sport Management, provides an overview of the field and leadership concepts associated with it. Part II, Sport Management Sites, details the major settings in which many sport management careers are carried out, including new content on sport participation across the life span. In part III, Sport Management Functions, readers will learn about the key functional areas of sport management, including sport marketing, sport communication, sport facility and event management, and more, with new content on sales as a career path. New and updated content throughout this edition allows students to stay on the leading edge of the field: Discussion of the evolution of esports, fantasy sports, and sport betting Content covering emerging technologies in sport management, including streaming, artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) New case study sidebars with short-answer questions Recommended Case Studies in Sport Management journal articles for each chapter, designed to promote critical thinking and demonstrate understanding of chapter content Related student learning activities and recommended articles are now delivered through HKPropel. These supplemental materials are designed to increase student engagement and enhance understanding of chapter content. With more than 200 activities, including comprehension activities, web activities, and Day in the Life activities tied to professional profiles, students will be challenged to think critically about sport management as both a field of study and a vibrant professional environment with a variety of career paths, and they will develop insight into issues they will encounter in their careers. Chapter quizzes are also included and can be assigned by instructors. Contemporary Sport Management, Seventh Edition, will broaden students’ understanding of sport management issues, emphasizing critical thinking, ethics, and diversity while providing students with an introduction to all the aspects of the field they need to know as they prepare to enter the profession. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

‘Contemporary Issues in Sport Management presents an extensive array of absorbing contemporary issues relevant to managing sport. Internationally recognised scholars have contributed thought-provoking chapters on current global and local issues that are challenging traditional ways of thinking about and delivering sport. This exciting new book is rich in theory and stimulates readers to really think through the associated implications for sport management practice.’ -Tracy Taylor, Professor and Deputy Dean, University of Technology Sydney Business School Contemporary Issues in Sports Management offers a rich and dynamic introduction to the management of sport. An essential companion for all students embarking on a sports management course or module, it draws on research expertise from around the world and integrates these perspectives into engaging and accessible chapters. This book offers: Contemporary and international case studies followed by ‘Tools for analysis’ so students can put the methodology into practice. A range of pedagogical features including learning objectives, learning outcomes and short ‘Thinking points’ Useful websites and further reading at the end of each chapter A discussion of up-to-date issues including corruption in sport, sport policy, doping, athlete transgressions and much more. This book will lead students on a comprehensive exploration of global, national issues, and organizational issues in sport management. The authors encourage critical thought, investigation and the questioning of current practice in order to improve the leadership and management of sport in today’s society. Ideal for Undergraduate students of sport management, sport business, sport policy, sport marketing and sport development.

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.

Key features include: learning objectives for each chapter; learning activities that help students meet those objectives; extensive references to sources of additional information; real life scenarios, case studies, profiles of sport managers and news stories that illustrate specific points; information about relevant publications, governing bodies and professional associations; and ethical, legal and communication considerations.

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.

For over 25 years, Contemporary Sport Management has been the most comprehensive, authoritative introductory text in the field, and the improved eighth edition promises to serve the needs of sport management students even better. Sixty contributors representing a diverse array of scholarly and practitioner backgrounds have teamed up to deliver a timely text to keep pace with the ever-changing sport management landscape. Nearly a third of the contributors are new to this edition, adding fresh perspectives, examples, and experiences to the mix. This full-color text is organized into three parts and aligns with Common Professional Component principles set forth by the Commission on Sport Management Accreditation (COSMA). Part I, Introduction to Sport Management, provides an overview and covers the foundational elements of the field. Part II, Sport Management Sites, exposes students to career opportunities through various sport entities, including interscholastic, intercollegiate, and professional sport organizations and agencies. In part III, Sport Management Functions, readers learn about the core functional areas of sport management, including sport marketing, communication, sales and consumer behavior, analytics, finance, facility and event management, and law. Much has changed in the sport industry since the previous edition was published: name, image, and likeness (NIL) rules; social justice and inclusion initiatives; conference realignments; billion-dollar media rights deals; opportunities for women in sports; and the proliferation of artificial intelligence, sport analytics, and virtual reality and augmented reality—just to name a few. Each chapter incorporates new content, case studies, and sidebars addressing these and other trending topics. A new chapter dedicated to esports discusses its ecosystem, global expansion, and career opportunities and, in response to requests from instructors, returning to the eighth edition is a section on sport tourism. Supplementing the text are online learning materials delivered through HKPropel that are designed to increase student engagement and enhance understanding of chapter content. More than 200 activities, Case Studies in Sport Management journal articles, and case study sidebars underscore key concepts and challenge students to think critically about sport management so they can develop insight into issues they will encounter in their careers. Case studies new to this edition examine the 2026 World Cup, marketing of women’s sports, facility management, and player safety. Contemporary Sport Management has long been a favorite of instructors and students, propelled by its engaging content and visuals, full-color design, robust pedagogical aids, integrated online learning tools, and extensive instructor ancillaries. The updated eighth edition continues that tradition, broadening students’ understanding of today’s sport management issues and preparing them to enter the profession. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.