Contemporary Exhibit Design No. 2 presents more than 200 full-color photographs of the work of top exhibit designers, selected from trade show venues across the country and around the world. The most innovative, eye-catching exhibits of clothing, cars, computers and electronics, entertainment, insurance, and many other goods and services are shown a range of sizes. Both exteriors and interiors are featured, with special focus on showing how signage, color, light, animation, and decorative props contribute to impact and appeal.

"This book presents some of the finest examples of how flagship stores, satellite stores and vendor shops are designed with "visual clues" that build a strong brand image and how they carry their "look" from one store to another. Included are over 40 examples of how store designers/architects create store designs that are adapted to different spaces, locations and countries while maintaining a recognizable brand image. Also shown are scores of examples of branding as it appears in store windows"--Publisher.

Although cultural diplomacy has become an increasingly fashionable term embraced by academics, foreign-service personnel, and private sector commercial and cultural interests, the very practice of this idea remains conspicuously challenging to define. This book takes on this problem, advancing a new understanding of cultural diplomacy that results from a historical investigation of a single area of government and private sector partnership, and what became in the mid-twentieth century the most prominent manifestation of this alliance—the cultural exhibitions sent abroad to “tell America’s story” with the goal of “winning hearts and minds.” To illustrate this point, selected exhibitions and the intentions of the policymakers who proposed them are interrogated for the first time beside archival documentation, writings from the history of design, advertising, science, as well as art historical and museum studies theories that address various aspects of the history of collecting and display, all of which explore the reality of how these exhibitions were conceived and prepared for foreign audiences. Most importantly, personal interviews with the designers and government representatives responsible for the ultimate appearance of these events upturn preconceived notions of how these events came to be. Seventy-five photographs from the exhibits make this history come alive. Through this discussion these questions are answered: What was America showing of itself through these exhibitions? And, more urgently, what do these exhibitions tell us about U.S. interest in verisimilitude? This investigation spans the crucial years of American exhibitions abroad (1955-1975), beginning with the formation of an official system of exhibiting American commercial wares and political ideas at trade fairs, through official exchanges with the U.S.S.R., to pavilions at world's fairs, and finally to museum exhibitions that signaled a return to the display of founding American values. They are thus complex ideological symbols in which concepts of national identity, globalization, technology, consumerism, design, and image management both coincided and clashed. The investigation of these exhibitions enhances the understanding of a significant chapter of U.S. cultural diplomacy at the height of the Cold War and how America constantly reimagined itself.

This book explores how the concept of ‘region’ has evolved over time and shaped architectural culture and practice. It questions what the words ‘region’ and ‘regional’ mean for architecture, cities and landscapes past and present, and speculates on the forms they might take in the future. Region is explored in many thematic guises: as a real geographical site of evolving socio-economic activity; as a mythical locus of enduring value; as a gatekeeper of indigenous crafts and vernacular techniques; as a site of architectural and artistic imagination; as a repository of contested, conflicted and mobile identities. The contributing chapters take these themes from the theoretical and literary page through to architectural and urban practice, and from the scale of the domestic hearth through to the ocean archipelago and international law, enriching the long-standing trope of viewing architectural regionalism purely as a matter of style. Curated into four key thematic areas – Theorised Regions, Contested Regions, Heritage Regions and Future Regions – the book incorporates the values, concerns and approaches of a truly diverse international community of scholars, curators and practitioners, as well as the design work of international students tasked to explore what region means to them.

The 1920s and 1930s saw the birth of modernism in the United States, a new aesthetic, based on the principles of the Bauhaus in Germany: its merging of architecture with fine and applied arts; and rational, functional design devoid of ornament and without reference to historical styles. Alfred H. Barr Jr., the then 27-year-old founding director of the Museum of Modern Art, and 23-year-old Philip Johnson, director of its architecture department, were the visionary young proponents of the modern approach. Shortly after meeting at Wellesley College, where Barr taught art history, and as Johnson finished his studies in philosophy at Harvard, they set out on a path that would transform the museum world and change the course of design in America. The Museum of Modern Art opened just over a week after the stock market crash of 1929. In the depths of the Depression, using as their laboratories both MoMA and their own apartments in New York City, Barr and Johnson experimented with new ideas in museum ideology, extending the scope beyond painting and sculpture to include architecture, photography, graphic design, furniture, industrial design, and film; with exhibitions of ordinary, machine-made objects (including ball bearings and kitchenware) elevated to art by their elegant design; and with installations in dramatically lit galleries with smooth, white walls. Partners in Design, which accompanies an exhibition opening at the Montreal Museum of Fine Arts in April 2016, chronicles their collaboration, placing it in the larger context of the avant-garde in New York—1930s salons where they mingled with Julien Levy, the gallerist who brought Surrealism to the United States, and Lincoln Kirstein, co-founder of the New York City Ballet; their work to help Bauhaus artists like Josef and Anni Albers escape Nazi Germany—and the dissemination of their ideas across the United States through MoMA’s traveling exhibition program. Plentifully illustrated with icons of modernist design, MoMA installation views, and previously unpublished images of the Barr and Johnson apartments—domestic laboratories for modernism, and in Johnson’s case, designed and furnished by Ludwig Mies van der Rohe—this fascinating study sheds new light on the introduction and success in North America of a new kind of modernism, thanks to the combined efforts of two uniquely discerning and influential individuals.

This is the second volume in the annual publication that showcases the work of the Getty Research Institute. This annual publication showcases work by scholars and staff associated with the Getty Research Institute and the other programs of the prestigious J. Paul Getty Trust. Getty Research Journal offers peer reviewed essays that focus on an object or aspect of the Getty's extensive archival, rare book, and artistic holdings or that relate to the annual research themes of the Research Institute and the Getty Villa. It also presents a selection of short, dynamic pieces about new acquisitions, scholarly activities, and ongoing projects at the Getty.

This volume focuses on the architect Philip Johnson's long association with The Museum of Modern Art, with essays examining his roles as patron, as curator, and as the institution's unofficial architect from the late 1940s to the early 1970s.