In today's uncertain economy, more car buyers are turning to the used car market. Based on the results of unbiased tests and surveys conducted by Consumer Reports, the guide evaluates fuel economy, performance level, repair record, and overall quality of hundreds of 1984-1989 cars, with detailed reports on 1987-1989 models. Ratings charts, tables, index.

With the average price of a new car now exceeding $16,000, this guide, fully updated and revised annually, provides consumers with the kinds of information needed to make the best choices, evaluating a used car's fuel ecomomy and performance level, as well as its overall quality and repair record.

The ultimate used car guide lists the best and worst used cars, summarizes the marketplace, shares advice on web shopping, discusses author insurance, and shares tips on buying and selling. Original.

The ultimate how-to manual for car and truck buyers--guerrilla tactics for today's tough automotive market. This savvy guide provides insider how-to's for real negotiating leverage, tells how to determine the true wholesale value of a vehicle before talking trade-in, and more.

This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.