Consumer Behavior And Managerial Decision Making, 2/e
Title | Consumer Behavior And Managerial Decision Making, 2/e PDF eBook |
Author | Frank R. Kardes |
Publisher | |
Pages | 451 |
Release | 2006 |
Genre | |
ISBN | 9788131706367 |
Consumer Behavior and Managerial Decision Making
Title | Consumer Behavior and Managerial Decision Making PDF eBook |
Author | Frank R. Kardes |
Publisher | |
Pages | 505 |
Release | 1999 |
Genre | Consumer behavior |
ISBN | 9788129711212 |
Consumer Behavior and Managerial Decision Making
Title | Consumer Behavior and Managerial Decision Making PDF eBook |
Author | Frank R. Kardes |
Publisher | |
Pages | 492 |
Release | 2002 |
Genre | Business & Economics |
ISBN |
This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day.Chapter topics include consumer attention and comprehension; consumer memory, judgment, and choice; the message-learning approach to persuasion; affective and motivational approaches to persuasion; self-persuasion and social influence principles; online consumer behavior; new product development; product management; and strategies for improving managerial decision making.For individuals concerned with the attitudes and activities of today's buyer in the marketplace.
Consumer Behavior And Managerial Decision Making 2Nd Ed.
Title | Consumer Behavior And Managerial Decision Making 2Nd Ed. PDF eBook |
Author | Frank R. Kardes |
Publisher | |
Pages | 476 |
Release | 2002 |
Genre | Consumer behavior |
ISBN | 9788120322219 |
Consumer Behavior Managerial Decision-making
Title | Consumer Behavior Managerial Decision-making PDF eBook |
Author | Pearson Prentice Hall |
Publisher | |
Pages | |
Release | 1999-01 |
Genre | |
ISBN | 9780673558459 |
Multi Pack
Title | Multi Pack PDF eBook |
Author | Patrick De Pelsmacker |
Publisher | Prentice Hall |
Pages | |
Release | 2004-08-01 |
Genre | |
ISBN | 9781405810777 |
Interactive Decision Aids
Title | Interactive Decision Aids PDF eBook |
Author | Nina Mazar |
Publisher | Springer Science & Business Media |
Pages | 148 |
Release | 2012-12-06 |
Genre | Business & Economics |
ISBN | 3322816796 |
Nina Mazar examines the effects of an interactive tool that can tailor information extremely fast: the interactive comparison matrix (CM). It provides product related information in a 'product by attribute' matrix and allows products to be sorted by any attribute. The author shows that the interactive CM has the potential to represent a useful and practicable solution matching the needs of both consumers and online retailers.