Concise Encyclopedia of Advertising
Title | Concise Encyclopedia of Advertising PDF eBook |
Author | Robert E Stevens |
Publisher | Routledge |
Pages | 228 |
Release | 2014-01-02 |
Genre | Business & Economics |
ISBN | 1317787315 |
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.
Concise Encyclopedia of Advertising
Title | Concise Encyclopedia of Advertising PDF eBook |
Author | Kenneth E. Clow |
Publisher | Routledge |
Pages | 0 |
Release | 2005 |
Genre | Advertising |
ISBN | 9780789022110 |
From Alternative Media to the Wheeler-Lea Amendment, this book is a handy reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. To view an excerpt online, find the book on our QuickSearch catalog at www.HaworthPress.com.
The Advertising Age Encyclopedia of Advertising
Title | The Advertising Age Encyclopedia of Advertising PDF eBook |
Author | John McDonough |
Publisher | Routledge |
Pages | 1754 |
Release | 2015-06-18 |
Genre | Business & Economics |
ISBN | 1135949069 |
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Encyclopedia of Advertising
Title | Encyclopedia of Advertising PDF eBook |
Author | Karen Egolf |
Publisher | |
Pages | |
Release | 2003 |
Genre | |
ISBN | 9781579581725 |
Concise Encyclopedia of Professional Services Marketing
Title | Concise Encyclopedia of Professional Services Marketing PDF eBook |
Author | Kenneth E. Clow |
Publisher | Routledge |
Pages | 181 |
Release | 2009-01-12 |
Genre | Business & Economics |
ISBN | 1135695121 |
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services--including dozens of essay-length articles and detailed expositions of the theories and techniques necessary to formulating and executing a successful marketing plan.
Concise Encyclopedia of Professional Services Marketing
Title | Concise Encyclopedia of Professional Services Marketing PDF eBook |
Author | Kenneth E. Clow |
Publisher | Routledge |
Pages | 186 |
Release | 2009-01-12 |
Genre | Business & Economics |
ISBN | 1135695113 |
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals--including accountants, architects, attorneys, consultants, dentists, engineers, and physicians--this guidebook is an indispensable reference for anyone looking to learn the concepts and applications needed to market professional services. In addition to essay-length articles arranged from A to Z, and detailed expositions of both the theories and practical techniques necessary to formulating and executing a successful marketing plan, Concise Encyclopedia of Professional Services Marketing contains an appendix of information on launching a multimedia advertising campaign, with special focus on effective website design and other contemporary media formats. For anyone creating their own business or looking to expand an already existing one, Concise Encyclopedia of Professional Services Marketing is a comprehensive and vital reference.
Concise Encyclopedia of Investing
Title | Concise Encyclopedia of Investing PDF eBook |
Author | Darren W. Oglesby |
Publisher | Routledge |
Pages | 104 |
Release | 2007 |
Genre | Business & Economics |
ISBN | 0789023431 |
Have you wanted to seriously begin investing but are wary because of confusing and complicated terminology and concepts? Then the Concise Encyclopedia of Investing is for you. This A-to-Z reference provides clear, concise explanations of basic as well as more advanced investment terms to help even the most unsophisticated newcomer. This unique user-friendly handbook presents not only simple, brief explanations of various investing terms and concepts, but also a short discussion on each as to how it applies in everyday life. Helpful lists of reference books and various online investment resources provide opportunities for investors to easily find more detailed information about specific topics.