Comunicación corporativa. Un derecho y un deber
Title | Comunicación corporativa. Un derecho y un deber PDF eBook |
Author | Verónica Rodríguez Rowe |
Publisher | RIL Editores |
Pages | 172 |
Release | 2008 |
Genre | Communication |
ISBN | 9562846393 |
El deber de comunicación en la publicidad digital empresarial
Title | El deber de comunicación en la publicidad digital empresarial PDF eBook |
Author | Escobar Mora, Camilo Alfonso |
Publisher | J.M Bosch |
Pages | 160 |
Release | 2019-11-12 |
Genre | Law |
ISBN | 8412102932 |
Este libro surge de la necesidad de hacer que el consumidor comprenda la naturaleza, el contenido y el alcance (jurídico) de la publicidad digital que le comunica la empresa mercantil (comercial). Por eso, crea un deber jurídico. El deber de comunicación. La forma jurídica que hace que el consumidor recepcione, perciba y comprenda válidamente (jurídicamente) la (cada) publicidad digital empresarial. Haciendo que exista un acuerdo del lenguaje válido entre la empresa y el consumidor en relación con esa publicidad. Acuerdo que existe cuando exista el goce de los derechos y el cumplimiento de los deberes aplicables (procedentes) en el tiempo y el espacio de la forma en la que se comunique la (cada) publicidad.
La comunicación corporativa
Title | La comunicación corporativa PDF eBook |
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Spanish at Work
Title | Spanish at Work PDF eBook |
Author | Nuria Lorenzo-Dus |
Publisher | Palgrave Macmillan |
Pages | 316 |
Release | 2010-11-30 |
Genre | Language Arts & Disciplines |
ISBN | 9780230579101 |
A state-of-the-art collection of works on institutional discourse across the Spanish-speaking world. This volume focuses on how language is used in the media, politics and the workplace; what discursive identities are constructed; and how interpersonal relations are negotiated.
Beyond WikiLeaks
Title | Beyond WikiLeaks PDF eBook |
Author | Benedetta Brevini |
Publisher | Springer |
Pages | 393 |
Release | 2013-04-16 |
Genre | Social Science |
ISBN | 113727574X |
The 2010 release of US embassy diplomatic cables put WikiLeaks into the international spotlight. Revelations by the leaks sparked intense debate within international diplomacy, journalism and society. This book reflects on the implications of WikiLeaks across politics and media, and on the results of leak journalism and transparency activism.
The Forbidden Religion
Title | The Forbidden Religion PDF eBook |
Author | Jose M. Herrou Aragon |
Publisher | José M. Herrou Aragón |
Pages | 107 |
Release | 2012-07-03 |
Genre | Religion |
ISBN | 1471725693 |
Gnosis means knowledge. But we are not referring to just any knowledge. Gnosis is knowledge which produces a great transformation in those who receive it. Knowledge capable of nothing less than waking up man and helping him to escape from the prison in which he finds himself. That is why Gnosis has been so persecuted throughout the course of history, because it is knowledge considered dangerous for the religious and political authorities who govern mankind from the shadows. Every time this religion, absolutely different from the rest, appears before man, the other religions unite to try to destroy or hide it again. Primordial Gnosis is the original Gnosis, true Gnosis, eternal Gnosis, Gnostic knowledge in its pure form. Due to multiple persecutions, Primordial Gnosis has been fragmented, distorted and hidden.
Transforming Modernity
Title | Transforming Modernity PDF eBook |
Author | Néstor García Canclini |
Publisher | University of Texas Press |
Pages | 148 |
Release | 2010-06-28 |
Genre | Social Science |
ISBN | 0292789076 |
Is popular culture merely a process of creating, marketing, and consuming a final product, or is it an expression of the artist's surroundings and an attempt to alter them? Noted Argentine/Mexican anthropologist Néstor García Canclini addresses these questions and more in Transforming Modernity, a translation of Las culturas populares en el capitalismo. Based on fieldwork among the Purépecha of Michoacán, Mexico, some of the most talented artisans of the New World, the book is not so much a work of ethnography as of philosophy—a cultural critique of modernism. García Canclini delineates three interpretations of popular culture: spontaneous creation, which posits that artistic expression is the realization of beauty and knowledge; "memory for sale," which holds that original products are created for sale in the imposed capitalist system; and the tourist outlook, whereby collectibles are created to justify development and to provide insight into what capitalism has achieved. Transforming Modernity argues strongly for popular culture as an instrument of understanding, reproducing, and transforming the social system in order to elaborate and construct class hegemony and to reflect the unequal appropriation and distribution of cultural capital. With its wide scope, this book should appeal to readers within and well beyond anthropology—those interested in cultural theory, social thought, and Mesoamerican culture.