Computational Advertising
Title | Computational Advertising PDF eBook |
Author | Kushal Dave |
Publisher | |
Pages | 174 |
Release | 2014-10-29 |
Genre | Business & Economics |
ISBN | 9781601988324 |
Computational Advertising: Techniques for Targeting Relevant Ads surveys and discusses the problems and solutions pertaining to the information retrieval, machine learning and statistics domain of Computational Advertising.
Computational Advertising
Title | Computational Advertising PDF eBook |
Author | Peng Liu |
Publisher | CRC Press |
Pages | 410 |
Release | 2020-05-12 |
Genre | Computers |
ISBN | 0429557728 |
This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products. Features · Introduces computational advertising and Internet monetization · Covers data processing, utilization, and trading · Uses business logic as the driving force to explain online advertising products and technology advancement · Explores the products and the technologies of computational advertising, to provide insights on the realization of personalization systems, constrained optimization, data monetization and trading, and other practical industry problems · Includes case studies and code snippets
Computational Advertising
Title | Computational Advertising PDF eBook |
Author | Peng Liu |
Publisher | CRC Press |
Pages | 443 |
Release | 2020-05-12 |
Genre | Computers |
ISBN | 0429553250 |
This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products. Features · Introduces computational advertising and Internet monetization · Covers data processing, utilization, and trading · Uses business logic as the driving force to explain online advertising products and technology advancement · Explores the products and the technologies of computational advertising, to provide insights on the realization of personalization systems, constrained optimization, data monetization and trading, and other practical industry problems · Includes case studies and code snippets
Computational Advertising
Title | Computational Advertising PDF eBook |
Author | Peng Liu |
Publisher | CRC Press |
Pages | 443 |
Release | 2020-05-12 |
Genre | Computers |
ISBN | 0429553250 |
This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products. Features · Introduces computational advertising and Internet monetization · Covers data processing, utilization, and trading · Uses business logic as the driving force to explain online advertising products and technology advancement · Explores the products and the technologies of computational advertising, to provide insights on the realization of personalization systems, constrained optimization, data monetization and trading, and other practical industry problems · Includes case studies and code snippets
Advances in Information Retrieval Theory
Title | Advances in Information Retrieval Theory PDF eBook |
Author | Leif Azzopardi |
Publisher | Springer Science & Business Media |
Pages | 399 |
Release | 2009-08-31 |
Genre | Computers |
ISBN | 3642044166 |
This book constitutes the refereed proceedings of the Second International Conference on the Theory of Information Retrieval, ICTIR 2009, held in Cambridge, UK, in September 2009. The 18 revised full papers, 14 short papers, and 11 posters presented together with one invited talk were carefully reviewed and selected from 82 submissions. The papers are categorized into four main themes: novel IR models, evaluation, efficiency, and new perspectives in IR. Twenty-one papers fall into the general theme of novel IR models, ranging from various retrieval models, query and term selection models, Web IR models, developments in novelty and diversity, to the modeling of user aspects. There are four papers on new evaluation methodologies, e.g., modeling score distributions, evaluation over sessions, and an axiomatic framework for XML retrieval evaluation. Three papers focus on the issue of efficiency and offer solutions to improve the tractability of PageRank, data cleansing practices for training classifiers, and approximate search for distributed IR. Finally, four papers look into new perspectives of IR and shed light on some new emerging areas of interest, such as the application and adoption of quantum theory in IR.
Fraud Prevention in Online Digital Advertising
Title | Fraud Prevention in Online Digital Advertising PDF eBook |
Author | Xingquan Zhu |
Publisher | Springer |
Pages | 61 |
Release | 2017-06-08 |
Genre | Computers |
ISBN | 3319567934 |
The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline to help researchers understand the state-of-the-art in ad fraud detection. It also serves as a technical reference for industry to design new techniques and solutions to win the battle against fraud.
Digital Advertising
Title | Digital Advertising PDF eBook |
Author | Shelly Rodgers |
Publisher | Taylor & Francis |
Pages | 466 |
Release | 2017-02-17 |
Genre | Business & Economics |
ISBN | 1317225465 |
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.