Complete Guide to Physician Relations
Title | Complete Guide to Physician Relations PDF eBook |
Author | Inc Hcpro |
Publisher | Hcpro Incorporated |
Pages | 218 |
Release | 2014-05-14 |
Genre | MEDICAL |
ISBN | 9781615690077 |
The Complete Guide to Physician Relationships
Title | The Complete Guide to Physician Relationships PDF eBook |
Author | Kriss Barlow |
Publisher | Healthleaders Media, a Division of Blr |
Pages | 0 |
Release | 2011-06 |
Genre | Accountable care organizations (Medical care) |
ISBN | 9781601468376 |
The Complete Guide to Physician Relationships Kriss Barlow, RN, MBA What Physicians Want Research-based insights into the best physician communications strategies In the wake of healthcare reform and a growing emphasis on accountable care, healthcare organizations are looking for ways to align more closely with physicians. Given the highly competitive physician recruiting and referral market, having an effective physician communication strategy has never been more vital. Based on extensive research and an in-depth survey of nearly 200 physicians, The Complete Guide to Physician Relationships outlines exactly what information physicians want and how they want to receive it from healthcare leaders, peers, marketing executives, and physician relations representatives. Get the critical data that you need to succeed with your physician relations, referral, and communication efforts. Get powerful, researched strategies and insight to: Communicate the information physicians want in the manner they want to receive it Engage physicians in quality and patient satisfaction improvement efforts Determine the most effective way to promote services Strengthen your relationship with specialists, primary care doctors, and new recruits Improve the effectiveness of physician sales Take a look at the table of contentsIntroduction Chapter 1: What Do Physicians Want to Hear from Leadership? Medical staff support Beyond doing, communicating Business models Real involvement Summary Chapter 2: How Does Your Hospital Compete? Conversations about cost, technology Patient satisfaction Recruitment and retention Understand first Aligning for the future Summary Chapter 3: ACOs, PHOs: Industry Change and Physicians' Priorities in the Relationship ACO aware Shared savings and quality incentives Physician performance measurement Summary Chapter 4: What Do Physicians Want to Hear from Their Peers? Who gets picked? Demonstrating quality in a peer-to-peer setting Consistent communication Making it easy for patients Tangled twine of priorities Summary Chapter 5: Do Physicians on the Medical Staff Know Each Other? Knowing and referring Ease of referral Elements that impact referral decisions Summary Chapter 6: Communication When a Referral Is Sent Care delivery post-discharge Managing expectations Messages show value Summary Chapter 7: What Do Physicians Want to Hear from Marketing? How do physicians like to receive marketing information? What this means for you Opportunity for action Summary Chapter 8: Promoting Services Managing our "we know best" attitude Active support of physician-to-physician connections Social media and web innovations Summary Chapter 9: Supporting Specialists Talk is not cheap Avoid only one option Education beyond CME Summary Chapter 10: What Do Physicians Want to Hear from Physicians Relations? Measuring the value Resource role Managing concerns Helping them grow their practice Leveraging education On-boarding What's happening at the hospital Summary Chapter 11: Physician Relations Attributes That Matter The relationship is about physicians Personal development for this role What's in it for me Managing internal perception Summary Chapter 12: Physician Relations' Voice Expanding the role Gather data, use data, show your impact with data Listen to differentiate Knowledge is an obligation Internal coordination, collaboration, integration Summary Appendix Who will benefit from this book? VPs of advertising VPs of marketing VPs of communications VPs of public relations Chief marketing officers Advertising directors Directors of marketing Directors of communications Marketing managers Advertising managers Chief medical officers CEOs CNOs COOs Medical staff coordinators Practice administrators Physicians Physician relations representatives
Managing Relationships with Industry
Title | Managing Relationships with Industry PDF eBook |
Author | Steven C. Schachter |
Publisher | Academic Press |
Pages | 323 |
Release | 2010-07-28 |
Genre | Psychology |
ISBN | 0080559557 |
Now more than ever, doctors are being targeted by government prosecutors and whistleblowers challenging the legality of their relationships with drug and device companies. With reputations at stake and the risk of civil and criminal liability, it is incumbent upon doctors to protect themselves. Managing Relationships with Industry: A Physician's Compliance Manual is an indispensable resource for doctors, professional societies, academic medical centers, community hospitals, and group practices struggling to understand the ever changing law and ethical standards on interactions with pharmaceutical and device companies. It is the first comprehensive summary of the law and ethics on physician relationships with industry written for the physician. Authored by a former state Attorney General, Harvard Medical School Professor, health care lawyer and professor of ethics, Managing Relationships approaches the topic from a balanced and reasoned perspective adding to the on-going national dialogue and debate on the proper limits to medicine's relationship with industry. - The first complete and up-to-date summary and analysis of the law and ethics on physician-industry relationships - Focuses on major enforcement actions and whistleblower lawsuits and the lessons learned for physicians - Provides options and guidance for maintaining compliant relationships and avoiding traps for the unwary - Covers both drug and device company relationships - Summarizes the types of industry relationships that are necessary and productive and those that are harmful and abusive - Details the law and ethics for each type of relationship including gifts, off-label uses and marketing, CME, speaker's bureaus, free samples, grants, consulting arrangements, etc. - Includes sample contracts for permissible consulting and CME speaker engagements
Physician-patient Relations
Title | Physician-patient Relations PDF eBook |
Author | Henrie Moise |
Publisher | American Medical Association Press |
Pages | 70 |
Release | 1999 |
Genre | Business & Economics |
ISBN |
Cultivate the optimal physician-patient relationship. Assure patient satisfaction and loyalty by offering more efficient, patient-friendly service. This unique text offers concise, step-by-step strategies to manage the unique challenges of physician-patient interaction. Drawing from the latest consumer and professional literature, Physician-Patient Relations presents techniques and suggestions that are easily integrated into any practice setting. This valuable guide will enable you to: -- handle scheduling delays, -- streamline administrative functions, -- assess patient satisfaction, -- communicate more effectively, and -- respect patient rights.
Building Bridges
Title | Building Bridges PDF eBook |
Author | Ted Hamilton |
Publisher | Florida Hospital Publishing |
Pages | 77 |
Release | 2019-06-10 |
Genre | Business & Economics |
ISBN | 0982040989 |
Provides a stimulating glimpse at promising future directions in physician engagement and physician health using case studies from the AdventHealth hospital system. Written by a medical doctor who is also a healthcare administrator. Foreword by Harold G. Koenig, MD
A Marketer's Guide to Physician Relations
Title | A Marketer's Guide to Physician Relations PDF eBook |
Author | Kriss Barlow |
Publisher | HC Pro, Inc. |
Pages | 249 |
Release | 2007 |
Genre | Economics |
ISBN | 1601460740 |
Position your physician sales program for maximum growth There's no question that physician referrals are mission-critical to your hospital or health system's bottom line. But increasing or maintaining referrals requires more than just an occasional visit to the practice. A successful physician sales program must promote quality and solidify your hospital as the hospital of choice for their patients. Kriss Barlow gives you the keys to successful physician sales! Take your physician relations program to the next level with A Marketer's Guide to Physician Relations: Best Practices for Successful Sales Programs. HealthLeaders Media has teamed up with healthcare marketing superstar Kriss Barlow to bring you this new, must-read guide for developing, positioning, and enhancing your physician sales program. Real-world advice and examples from your peers Packed with real-world examples and healthcare-specific advice, this comprehensive resource offers more than 250 pages of content that will help physician sales leaders: Create and sustain focus and build on momentum Identify and hire the best salespeople Build internal support for the program Differentiate your organization from the competition Measure the ROI of your efforts Increase bottom-line referral revenue Backed by years of in-the-field experience, Barlow offers numerous tips and examples from your healthcare peers who have implemented successful physician sales programs, and are reaping the rewards. The eight best practices you need for success Take a look at the detailed, focused information you'll find in the pages of A Marketer's Guide to Physician Relations: Best Practice Attribute # 1: Focus Best Practice Attribute #2: Senior Leadership Involvement Best Practice Attribute #3: Capable Staff Best Practice Attribute # 4: Ability to Measure Outcomes Best Practice Attribute #5: Momentum Best Practice Attribute # 6: Planned Integration Best Practice Attribute# 7: A Physician-Centric Culture Best Practice Attribute# 8: Ability to Differentiate Put these proven techniques and strategies in place at your hospital to increase referrals, revenue, and your overall market share. Order your copy of A Marketer's Guide to Physician Relations today! Who needs this book? Healthcare professionals in charge of physician relations and sales and anyone in the organization charged with growing programs will benefit from this valuable knowledge. Specific titles include: Director or VP of physician relations/physician outreach/physician sales Director or VP of marketing, communications, and public relations Director or VP of business development/business relations Director or VP of strategic planning and marketing Service line directors and C-suite leaders
The Greeley Guide to New Medical Staff Models
Title | The Greeley Guide to New Medical Staff Models PDF eBook |
Author | Richard A. Sheff |
Publisher | Hcpro, a Division of Simplify Compliance |
Pages | 0 |
Release | 2008 |
Genre | Hospital administrators |
ISBN | 9781601462459 |
The Greeley Guide to New Medical Staff Models: Solutions for Changing Physician-Hospital Relations William Cors, MD, MMM, FACPE; Richard A. Sheff, MD Has your medical staff model evolved to address ever-changing healthcare challenges? The self-governed medical staff is and will remain a requirement of CMS and The Joint Commission for the foreseeable future, yet it is not up to the task of tackling today's patient safety, cost-effectiveness, ED call, and physician-hospital competition challenges. How can you restructure your medical staff to effectively tackle these evolving issues? The Greeley Guide to New Medical Staff Models: Solutions for Changing Physician-Hospital Relations provides a road map for hospital and medical staff leaders to develop new medical staff models that better meet today's challenges than medical staffs of the past. This book and CD-ROM set identifies and explains the multiple evolving medical staff models confronting physicians and hospitals today and helps you determine the models that are best for your organization. Get practical approaches to deal with your medical staff challenges. Written by two of the top leaders in the field, this resource includes strategies, tools, and step-by-step action plans to help you: Deal with physician-hospital and physician-physician competition to build a collaborative culture Understand the mixed model medical staff Choose the medical staff models that are best for your organization Create a physician-hospital relations action plan for your hospital Develop a comprehensive, board-driven physician relations, recruitment, and retention strategy Manage multiple medical staff models within a single institution Improve physician-hospital relations Define the roles of the board, management, and medical staff in achieving hospital and physician success Renegotiate the physician-hospital compact Bring your medical staff models up-to-date with this practical guide. Take a look at the table of contents: Chapter 1: Do we need a new medical staff model? Chapter 2: From self-governed medical staff to a broken social contract: How did we get here? Chapter 3: Physician-hospital competition and collaboration Chapter 4: Candidates for the new medical staff model Chapter 5: Which medical staff model is right for you? Chapter 6: The "Seven Rs" of medical staff development planning Chapter 7: Physician apathy: Is the medical staff still relevant to physicians? Chapter 8: A step-by-step roadmap to improve physician-hospital relations Who will benefit? Chief medical officer, medical director, vice president medical affairs, quality director/manager, director physician relations, chief executive officer, chief operations officer, director of physician recruitment, medical staff director Get the latest medical staff models you can adapt for your own organization-order this essential guide today.