Competitive Marketing
Title | Competitive Marketing PDF eBook |
Author | John O'Shaughnessy |
Publisher | Allen & Unwin Australia |
Pages | 372 |
Release | 1984-01-01 |
Genre | Marketing |
ISBN | 9780046582432 |
The Manager's Guide to Competitive Marketing Strategies
Title | The Manager's Guide to Competitive Marketing Strategies PDF eBook |
Author | Norton Paley |
Publisher | Thorogood Publishing |
Pages | 426 |
Release | 2006 |
Genre | Business & Economics |
ISBN | 1854183656 |
HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.
Marketing Strategy and Competitive Positioning, 7th Edition
Title | Marketing Strategy and Competitive Positioning, 7th Edition PDF eBook |
Author | Prof Graham Hooley |
Publisher | Pearson UK |
Pages | 1031 |
Release | 2020-01-09 |
Genre | Business & Economics |
ISBN | 129227655X |
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
Strategic Marketing
Title | Strategic Marketing PDF eBook |
Author | Douglas West |
Publisher | Oxford University Press, USA |
Pages | 613 |
Release | 2010-03-25 |
Genre | Business & Economics |
ISBN | 0199556601 |
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
The Manager's Guide to Competitive Marketing Strategies, Second Edition
Title | The Manager's Guide to Competitive Marketing Strategies, Second Edition PDF eBook |
Author | Norton Paley |
Publisher | Taylor & Francis |
Pages | 446 |
Release | 2021-05-13 |
Genre | Business & Economics |
ISBN | 1351409972 |
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.
Competitive Marketing (RLE Marketing)
Title | Competitive Marketing (RLE Marketing) PDF eBook |
Author | John O'Shaughnessy |
Publisher | Routledge |
Pages | 765 |
Release | 2014-09-15 |
Genre | Business & Economics |
ISBN | 1317646010 |
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
Digital Marketing Strategies and Models for Competitive Business
Title | Digital Marketing Strategies and Models for Competitive Business PDF eBook |
Author | Pinto, Filipe Mota |
Publisher | IGI Global |
Pages | 240 |
Release | 2020-03-27 |
Genre | Business & Economics |
ISBN | 1799829650 |
Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.